As we near the end of our series on email marketing and building our email lists, I want to talk about a more advanced topic…

Marketing automation tools.

A marketing automation tool like Infusionsoft, Ontraport or ActiveCampaign…. when combined with your blog… makes a very powerful combination. In this episode, you’ll learn:
– How to make your tool and your blog “talk”
– How to make your blog proactively reach out to prospects
– How you can use lead scoring in combination with your blog
– How to rescue lost sales using your automation tool

This topic is a little more advanced for some folks, but in the least I hope it will open your eyes to the true marketing power of a blog when combined with the right tools.

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So, let’s say your email list is currently hosted with the likes of Aweber or Mailchimp. And, you want to convert to Office AutoPilot. What do you need to know? Well, I did it. In my case, I moved out of Aweber and over to Ontraport. It was quite a bit of work, but most of that was just getting acquainted with how it works. So, let’s talk about what this conversion process looks like. And, we’ll do it FAQ style. 🙂

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What if you could make your blog more than just a place to publish content and generate leads and subscribers? What if you could make your blog “listen” to what people are doing on your site… and react accordingly? And automatically? Your blog can help automatically segment your subscribers. Your blog can even trigger automated marketing sequences for qualified prospects. All while you’re sleeping. You can do this with Ontraport, and I’m going to now show you how it works.

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Are you ready to put on your big-boy pants? Are you starting to feel the pain associated with combining different online marketing solutions together? Are you frustrated with the limitations of email marketing software like Aweber? Or Mailchimp?

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There probably isn’t anything in the world of online business that causes as many discussions, confusions and opinions than talking about different platforms. Which cart do we use? Which email service should we use? Which plug-ins do we use? It is easy to get so focused on the software that we become paralyzed by the

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