As we near the end of our series on email marketing and building our email lists, I want to talk about a more advanced topic…
Marketing automation tools.
A marketing automation tool like Infusionsoft, Ontraport or ActiveCampaign…. when combined with your blog… makes a very powerful combination. In this episode, you’ll learn:
– How to make your tool and your blog “talk”
– How to make your blog proactively reach out to prospects
– How you can use lead scoring in combination with your blog
– How to rescue lost sales using your automation tool
This topic is a little more advanced for some folks, but in the least I hope it will open your eyes to the true marketing power of a blog when combined with the right tools....