Ten Minute Pages Versus OptimizePress / Premise / LeadPages

Over the last several days, I’ve been talking about Ten Minute Pages – a simple drag & drop solution that creates landing pages and squeeze pages in just about the easiest fashion I’ve ever seen. But, I’ve also been a pretty big proponent of OptimizePress in the past. And, I know many of my readers…

Over the last several days, I’ve been talking about Ten Minute Pages – a simple drag & drop solution that creates landing pages and squeeze pages in just about the easiest fashion I’ve ever seen.

But, I’ve also been a pretty big proponent of OptimizePress in the past. And, I know many of my readers also use Premise.

So, the question is… where does Ten Minute Pages (aka 10MP, for short) come into the mix?

Does 10MP make OptimizePress or Premise obsolete?

If you already own OptimizePress or Premise, does that mean there is no point in using 10MP?

Well, I wanted to answer those questions directly.

What is Ten Minute Pages?

Ten Minute Pages, in short, is a web-based application which allows you to create and edit landing pages and squeeze pages with drag & drop simplicity. It is specifically designed to look familiar to other software you likely use every day, and it is HIGHLY intuitive.

Ten Minute Pages
Very un-Wordpress like, if you ask me.

10MP operates completely independent of Wordpress, although it is designed to also work within the Wordpress environment via a plug-in if you choose to do so.

Rather than sit here and try to explain it in words, it is really best to go watch this video synopsis of Ten Minute Pages in action.

I’ve tried out a number of different landing page creators and none of them are as intuitive as this one. Many of them operate on the basis of a bunch of different screens or forms, using an interface which is very unique to the product. In other words, there is a learning curve and, in some cases, it can be a substantial one. 10MP looks so much like Microsoft Word or something similar that it feels very familiar right out of the box. Plus, instead of presentation and design being separate, 10MP has it all in one place. Meaning you edit your page while being ON the page.

How Does It Compare To OptimizePress?

The current version of OptimizePress (version 1.x) is decidedly different in how it approaches the same basic function. It is MUCH more difficult to use.

For example, a page and the elements on it are comprised of short codes. These short codes are like a programming language in and of themselves. And, it almost always involves hours of trial and error while you try a short code, save, refresh… rinse and repeat. You never know if what you’ve just done is going to look exactly right until you publish and refresh.

Really. Freakin’. Tedious.

Also, a lot of the settings for an OptimizePress page are controlled by a series of nested forms on the page editing interface. We’re talking gobs and gobs of separate fields, and it takes a lot of clicking around to find the things you want to change.

So, on this alone, 10MP surpasses OptimizePress by a great margin.

Now, does this make OptimizePress obsolete? The answer is NO. There are some things which OptimizePress does which 10MP doesn’t (at least yet), including:

  • Launch funnels which ensure that the user goes through the squeeze page first before viewing any other page of the launch (useful for evergreen launches)
  • Membership site portals
  • Tight integration with Wordpress, thereby allowing plug-ins to be used very easily. While 10MP can operate within Wordpress, the nature of how it integrates means that it isn’t as seamless with other plug-ins.

So, what it comes down to is likely this…

If you have the need for landing pages and squeeze pages and don’t want to hassle with the complexities of Wordpress, then definitely use 10MP. If you are building something that has a lot more moving parts to it where you need something like Wordpress to manage multiple pages, then use Wordpress+OptimizePress.

It comes down to using the right tool for the right job.

Installing Wordpress and OptimizePress just to make a landing page would be highly inefficient. Wordpress is a full-on content management system, and it should be used as such. Not for just landing pages.

What About OptimizePress 2.0?

Rumors of OptimizePress 2.0 have existed for a long time now. When it is going to be released, I have no idea.

It does exist, that is for sure. In fact, a few months ago, I sat down with James Dyson (the creator of OptimizePress) and he showed me a beta of OptimizePress 2.0.

Now, I haven’t had a chance to play around with it personally yet (James, if you read this, I’d love to help test it for you), so what I’m about to say is going completely out of my memory of his demo to me, but…

OptimizePress 2.0 is a huge enhancement over 1.x, that’s for sure. It definitely gets rid of a lot of the bottlenecks of version 1. But, it still isn’t as simple to use as Ten Minute Pages, just tit for tat. OP 2.0 still looked as if it required a lot of clicks and navigation of multiple screens to achieve what you wanted. It IS more what-you-see-is-what-you-get, and if I recall, OP 2.0 alleviates the need for short codes (FINALLY). But, it still isn’t as intuitive as 10MP. 10MP is far more streamlined than what I recall of OptimizePress 2.0.

In short, OptimizePress (both version 1 and 2) will DO more than Ten Minute Pages, but doing it is decidedly slower than doing the same task with 10MP. 10MP is designed specifically to be EASY and FAST. OptimizePress, while more capable, is also more complicated and will come with a learning curve. As well as the requirement of using Wordpress.

I should also mention that OptimizePress 2.0 is very likely going to cost more.

And, What About Premise?

I have a lot less personal experience with Premise as I do OptimizePress. When I evaluated the two products, I decided I like the design professionalism of OP more than Premise.

Since then, Premise has come out with version 2.x which includes full-on membership site functionality. It isn’t as robust as, say, Wishlist Member. But, it does the job. In terms of landing pages, it shares the same problems as OptimizePress. It requires learning a new interface and settings/fields specific to Premise.

The value of Premise is that it covers a lot of ground in one product. It can do all the marketing pages you want, and provide the guts of your membership site. OptimizePress has no membership site functionality (outside of the theme for it), and Ten Minute Pages doesn’t even touch membership sites.

So, again, it comes down to using the right tool for the right job. Ten Minute Pages is designed to be EASY and FAST. Because it performs so well in that mission, it isn’t trying to be all things to all people. So, 10MP isn’t about membership sites.

10MP and Premise share the trait that neither of them will conflict with any pre-existing theme.

What About Lead Pages?

Lead Pages is a more recent solution put out by my friend, Clay Collins. And, I’m seeing it make the rounds.

Unlike Premise or OptimizePress, Lead Pages does NOT require you to use Wordpress. That’s a plus. It also has a lot of great templates built into it. It is still decidedly different than 10MP in that the interface is still not a complete what-you-see-is-what-you-get experience. Like the other solutions, Lead Pages is still very dialog-box focused. For example, if you want to edit a page element, you click on it and up pops a dialog box to edit the properties of that thing.

You’re more or less forced to use the template as they’re given to you.

This is a huge improvement over the short code experience of OP 1.x – and closer to what I believe OP 2.0 will be. But, it still lacks the intuitiveness of Ten Minute Pages. For example, editing a headline in 10MP is as simple as clicking on the headline and editing it right there on the screen. No dialog box popups.

Lead Pages also lacks the total flexibility. The templates are the templates, and it doesn’t appear to have any ability to drag-and-drop elements. Want to have a headline be somewhere different on the page? You can’t do that. In terms of styling, you have the ability to control some colors, but that’s about it.

So, In The End…

I believe Ten Minute Pages is a tool that any blogger or marketer should have in their arsenal, even if they own one of the other solutions.

Because 10MP approaches the area of landing pages and squeeze pages so differently than the other solutions, it really stands apart in a league of its own. It SEEMS to compete with OptimizePress or Premise, and I guess in some ways it certainly does. But, the two products are just different and owning one doesn’t preclude a value in owning another.

I will be using OptimizePress in the future, most definitely. Because there are times where there is no better solution. When I want to create a full-on membership or multiple page setup, I’ll use OptimizePress because it is that kind of thing which Wordpress was made for.

But, sometimes I just want to get a landing page online FAST. I want it to look good. I want to concentrate on the content and not on the stupid short codes. Sometimes, installing Wordpress just to power one or two landing pages is just STUPID. Having to install a separate Wordpress install because you know OptimizePress will conflict with your existing blog theme… is STUPID. For landing pages, we shouldn’t have to worry about any of that stuff.

That’s where Ten Minute Pages shines. And that’s why I recommend it so highly.

And it doesn’t hurt that I’ve known the creator of 10MP for several years now and know exactly the work and thought that has gone into Ten Minute Pages.

I hope that answers some questions. 🙂

Time Almost Up! Sign up for Ten Minute Pages before the end of the day, Thursday, 2/7… and receive two possible HUGE bonuses from me.
Click Here To View A Summary Video Of 10 Minute Pages In Action 



  1. Great post. I’ve not come across ten minute pages before but I’ll take a look. I’m currently using Leadpages – I agree with your point about lack of flexibility, and I hope that’s something they address in future, but I like the speed of creation and conversion rates I achieve with it.

  2. I can’t believe all the concerns being asked about this killer software. Used successfully all the time by its creator and affiliates, please, simply build quick capture pages and make some good money with it. Then after it has paid for itself and all your questions answered through support…return it if it is not for you! Ten timex better than any monthly membership software that you do not have ownership control over.
    The 10MP software rocks and gets better all the time with free life upgrades to your purchase including photoshop editor, full mobile app, etc.. And he’s a young guy!

  3. I purchased 10MP two hours ago and my login information doesn’t work. I’ve sent a message to 10MP and hope they reply (it is a weekend). I see this has been a listed “deal” for a while – is this offer still on? My credit card definitely processed. Concerned. Thanks.

    1. Hello Adrienne! Jasper here from TMP. I just checked and log into your TMP account and it seems to be working just fine. We just sent you an email with your TMP login info. If you need further assistance please email us at [email protected] or live chat with us. Hope that helps!

    2. Hello Adrienne, this is Jasper of TMP. I did check your account and tried logging in to it and everything is perfectly fine. I did send you an email about your log in information so you can try it again. If you need more assistance or queries, don’t hesistate to contact us at [email protected] and we’ll be more than happy to assist you.

  4. Thank you for the straightforward, easy to read blog post. Even on the OP2 page there’s a FAQ at the bottom that doesn’t even answer the main question of: If I have OP1 do I need OP2?

    This page summarizes all those pages quite nicely.

    1. Never used Unbounce, but heard good things. Thing is, isn’t it a hosted monthly service? Many like to have control in-house, without the recurring fee.

  5. Hi Kyle & David
    I bought Ten Minute Pages love it guys in my mind there is nothing like it on market.
    I have a question on some templates there is only an email box. My Getresponce is requiring me to have a name field? But the template that I want to use does not have a name box how do I get round this. Can I insert a name box into the template? And are you guys going to add more squeeze page templates?

    Kind Regards

    Andrew Wilson

    1. Andrew, your best bet on these kinds of questions is to email 10MP support and ask. I doubt Kyle is monitoring this post for new comments. 🙂

  6. Seems like 10 minute Pages folks are now closed for business ???? Weird! But they do say that one can put their name for a ‘waiting list’ ?

      1. Thanks David. It did finally let me in but I think I had to reenter an email address to get it. btw, how do I get the bonuses from using your affiliate link to buy? Thank you once again for a great review!

    1. I’ve seen it. Its pretty nice. Still a different approach than 10MP, though.

      Personally, I think there is a time and place for both of them.

  7. I´m considering this producto, buy I need know if is possible to change the bottom “Get Access Know” or “Paid Now”, etc.. to others languajes, in mi case, spanish..

  8. Hey David!

    Haven’t read any of your stuff in a while, but when I first started learning to blog over three years ago you were a familiar name and I found your information to be very helpful.

    One concern I have about Ten Minute Pages is that, in trying to find more info, i.e. reviews, they all seem to be by affiliates who are essentially cutting and pasting information from the Ten Minute Pages website. I’ve also found the grammar on these sites is terrible, which always inclines me to be suspect. I realize that some of these sites may be run by people whose first language is not English, and if that’s the case, then fine. If not, well then, I’ve got a problem.

    This is the ONLY review I’ve seen that wasn’t clearly by an affiliate out to make a quick buck. Again, that bothers me. Frankly, it makes the company come out looking very cheesy and somewhat suspect. I see Kyle commented above….I wonder if he realizes what some of these affiliates are doing to the image of his company. I like the idea of something that does not require a ton of tech experience, but frankly LeadPages does that and their material is far more professional.

    Just my two cents.

    1. Hi Anne, this is Kyle, figured I’d weigh in.

      Yes, unfortunately, that’s the nature of running a launch with affiliates. Sometimes their viewpoint can be mired by the fact that they’re financially incentivized. Although, without them, most people would never hear about us…so it’s somewhat of an internal struggle in decide which route to take to get the word out.

      I will say though, when talking to these affiliates, the majority have told me their sole purpose for promoting it is out of their belief in the PRODUCT vs the financial incentive (we actually pay less than average, so if it was out of pure financial incentive, there are more lucrative choices out there)

      Fortunately, because of some of the buzz, more bloggers, magazine publications, and other news outlets have started to take a honest interest in Ten Minute Pages and are starting to make frank & honest, unbiased reviews. Also, many customers are leaving reviews around the web, social media, etc…almost all universally positive. At the end of the day, the best reviewer is you. My (100% biased) suggestion would be to try it out if you’re interested, take it for a spin, and return it if you find it’s not for you.

    2. Hey Anne,

      Thanks for your honesty. I see Kyle replied to your comment, too. Just my two cents here…

      (1) This industry always has people who are out to make a quick buck with little to no work. And, when one has an affiliate program (as does Kyle), one of the hardest things to control is just that. You will have people who go out and make quick, cheesy sites just to promote a product for a commission. And, you were very smart to go out and take a look.

      From a product creator standpoint, the only real solution is to nail down the affiliate program and closely monitor everything they’re doing. But, that comes with a LOT of overhead.

      Big thing is to go and find reviews from people you trust. I hope I am one of them, and do know, I wouldn’t be promoting Ten Minute Pages if it wasn’t good. Even though I know Kyle personally, believe me, I wouldn’t promote it if the product wasn’t solid.

      (2) LeadPages is a great product, and it is getting better all the time. I also know Clay Collins, and he’s a stand-up guy. As I said in this review, though, I don’t currently find LeadPages to be nearly as flexible as Ten Minute Pages. The two options are different approaches to the same problem, and I just happen to think the way 10MP works is pretty awesome. Clay does promote his program through more active content marketing than Kyle does (for now), and perhaps that’s what affects your viewpoint. As you know, I’m a big fan of content marketing. 🙂 Perhaps I can convince Kyle to get more into it. 😉

      1. Thanks David (and Kyle) for the responses. I do agree that what Clay is doing with LeadPages content marketing definitely helps to build “street cred.” In fact, I’m on his e-mail list and I use his free WelcomeGate on my site. I have to admit that when I have clicked through his e-mails to check out his various products, I tend to not understand a thing he’s talking about! But that’s not surprising since I am not a techy type person (I’m 51 – way beyond the age of these tech-savvy young ‘uns). But that’s what my 28-year old daughter is for! She’s my tech person who helps me with everything on my site.

        In any case, perhaps out of the gate Kyle could have handled things better to ensure that those are selling his products as affiliates were more reputable. I will say, if I hadn’t read this post by you, David, I wouldn’t have looked twice at Ten Minute Pages, the affiliate pages I’ve seen are that atrocious.

        I’m curious as to the cost of TMP. If you could help me out with that info, I’d appreciate it.

        1. It is traditional in marketing online to make mistakes in print that show you are real and not a robot. It is quite funny how it has been proven that more sales take place when there is misspelled wording on the sales paige. FYI.

  9. Hi David and Kyle,
    I´m considering this producto, buy I need know if is possible to change the bottom “Get Access Know” or “Paid Now”, etc.. to others languajes, in mi case, spanish..


  10. Be careful…what they don’t tell you is this…you only have access of the pages you create through giving them ftp access to your host site. I don’t freely give that information out…plus the ftp form doesn’t really work and they don’t support it. They keep offering but they don’t support it. Round and round through email support…useless. Also, the autoresponder connection is limited. Really can be another useless program. So ask about the interfaces. They are limited. I was excited about this product but it is very limited and has been a support nightmare.

    1. Hey Teresa,

      This is Kyle (creator of TMP). If you prefer not to use FTP, we have a free Wordpress plugin you can use which bypasses the FTP process altogether. And regarding FTP, please email me privately (or ask for me directly in your support ticket) about this and I’ll personally help you resolve it. We have over 2000 customers (and another 4 or 5000 in a similar product) and we’ve had almost no FTP problems, so your case may be unique. I’m not sure, but please email me privately, and I’ll be happy to help you resolve it. Finally, technically, we support almost all autoresponder services…just paste in the code that your email company gives you, and TMP will handle the rest. That said, FULL, one-click integration with every major service is coming in a couple weeks. Like I said, email me…happy to help.

  11. What a Great Review, Thanks, David. You answered most of the questions that I had come up After I learned that Optimize Press was Also out there. I believe 10 MP is going to be a Good Fit for me, Not that I ever doubted the word of Ray Edwards who got me to a webinar with Kyle. 🙂

  12. hey David,

    that’s a good comparison.

    I think affiliate marketing beginners and newbie bloggers will appreciate this review and snatch the Ten-Minute Pages – as it definitely was created with them in mind.

    Nobody will come up with excuses of not building landing pages (that convert) anymore! 🙂

  13. Will your pages in 10MP always have the branding message at the bottom “This Page by 10 Minute Pages”?

    Seems like something to consider if you really want to own your site and every word on it.

  14. I took the plunge and purchased Ten Minute Pages after listening to the webinar and watching the demo done there. It struck me as an excellent tool that a tech nincompoop such as me can really benefit from. A client of mine used Unbounce, which I thought was cool, but not as robust as 10 Minutes pages and it cost more. David’s bonus of his WP tech product was a perfect combo for me. 🙂 I look forward to using it all to the fullest extent.

  15. Hi David,

    I love optimize press and will continue to use it, but I know what you mean about it being test and tweak and refresh. Watching your video really does make making capture pages a doddle with 10 minute pages. I bet we are going to hear a lot more about this software in the coming weeks and month.

    Thanks for an awesome review,

    Beth 🙂

  16. Hi David

    Thank you for that post and for the clarity. 10MP certainly changes the way to do squeeze pages and is a great step forward. I have a greater need to deal with the launch funnel and need to use OP for that. It would be great if they could be brought together…

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