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February 6th, 2013
8 min read
Over the last several days, I’ve been talking about Ten Minute Pages – a simple drag & drop solution that creates landing pages and squeeze pages in just about the easiest fashion I’ve ever seen.
But, I’ve also been a pretty big proponent of OptimizePress in the past. And, I know many of my readers also use Premise.
So, the question is… where does Ten Minute Pages (aka 10MP, for short) come into the mix?
Does 10MP make OptimizePress or Premise obsolete?
If you already own OptimizePress or Premise, does that mean there is no point in using 10MP?
Well, I wanted to answer those questions directly.
What is Ten Minute Pages?
Ten Minute Pages, in short, is a web-based application which allows you to create and edit landing pages and squeeze pages with drag & drop simplicity. It is specifically designed to look familiar to other software you likely use every day, and it is HIGHLY intuitive.
10MP operates completely independent of WordPress, although it is designed to also work within the WordPress environment via a plug-in if you choose to do so.
Rather than sit here and try to explain it in words, it is really best to go watch this video synopsis of Ten Minute Pages in action.
I’ve tried out a number of different landing page creators and none of them are as intuitive as this one. Many of them operate on the basis of a bunch of different screens or forms, using an interface which is very unique to the product. In other words, there is a learning curve and, in some cases, it can be a substantial one. 10MP looks so much like Microsoft Word or something similar that it feels very familiar right out of the box. Plus, instead of presentation and design being separate, 10MP has it all in one place. Meaning you edit your page while being ON the page.
How Does It Compare To OptimizePress?
The current version of OptimizePress (version 1.x) is decidedly different in how it approaches the same basic function. It is MUCH more difficult to use.
For example, a page and the elements on it are comprised of short codes. These short codes are like a programming language in and of themselves. And, it almost always involves hours of trial and error while you try a short code, save, refresh… rinse and repeat. You never know if what you’ve just done is going to look exactly right until you publish and refresh.
Really. Freakin’. Tedious.
Also, a lot of the settings for an OptimizePress page are controlled by a series of nested forms on the page editing interface. We’re talking gobs and gobs of separate fields, and it takes a lot of clicking around to find the things you want to change.
So, on this alone, 10MP surpasses OptimizePress by a great margin.
Now, does this make OptimizePress obsolete? The answer is NO. There are some things which OptimizePress does which 10MP doesn’t (at least yet), including:
- Launch funnels which ensure that the user goes through the squeeze page first before viewing any other page of the launch (useful for evergreen launches)
- Membership site portals
- Tight integration with WordPress, thereby allowing plug-ins to be used very easily. While 10MP can operate within WordPress, the nature of how it integrates means that it isn’t as seamless with other plug-ins.
So, what it comes down to is likely this…
If you have the need for landing pages and squeeze pages and don’t want to hassle with the complexities of WordPress, then definitely use 10MP. If you are building something that has a lot more moving parts to it where you need something like WordPress to manage multiple pages, then use WordPress+OptimizePress.
It comes down to using the right tool for the right job.
Installing WordPress and OptimizePress just to make a landing page would be highly inefficient. WordPress is a full-on content management system, and it should be used as such. Not for just landing pages.
What About OptimizePress 2.0?
Rumors of OptimizePress 2.0 have existed for a long time now. When it is going to be released, I have no idea.
It does exist, that is for sure. In fact, a few months ago, I sat down with James Dyson (the creator of OptimizePress) and he showed me a beta of OptimizePress 2.0.
Now, I haven’t had a chance to play around with it personally yet (James, if you read this, I’d love to help test it for you), so what I’m about to say is going completely out of my memory of his demo to me, but…
OptimizePress 2.0 is a huge enhancement over 1.x, that’s for sure. It definitely gets rid of a lot of the bottlenecks of version 1. But, it still isn’t as simple to use as Ten Minute Pages, just tit for tat. OP 2.0 still looked as if it required a lot of clicks and navigation of multiple screens to achieve what you wanted. It IS more what-you-see-is-what-you-get, and if I recall, OP 2.0 alleviates the need for short codes (FINALLY). But, it still isn’t as intuitive as 10MP. 10MP is far more streamlined than what I recall of OptimizePress 2.0.
In short, OptimizePress (both version 1 and 2) will DO more than Ten Minute Pages, but doing it is decidedly slower than doing the same task with 10MP. 10MP is designed specifically to be EASY and FAST. OptimizePress, while more capable, is also more complicated and will come with a learning curve. As well as the requirement of using WordPress.
I should also mention that OptimizePress 2.0 is very likely going to cost more.
And, What About Premise?
I have a lot less personal experience with Premise as I do OptimizePress. When I evaluated the two products, I decided I like the design professionalism of OP more than Premise.
Since then, Premise has come out with version 2.x which includes full-on membership site functionality. It isn’t as robust as, say, Wishlist Member. But, it does the job. In terms of landing pages, it shares the same problems as OptimizePress. It requires learning a new interface and settings/fields specific to Premise.
The value of Premise is that it covers a lot of ground in one product. It can do all the marketing pages you want, and provide the guts of your membership site. OptimizePress has no membership site functionality (outside of the theme for it), and Ten Minute Pages doesn’t even touch membership sites.
So, again, it comes down to using the right tool for the right job. Ten Minute Pages is designed to be EASY and FAST. Because it performs so well in that mission, it isn’t trying to be all things to all people. So, 10MP isn’t about membership sites.
10MP and Premise share the trait that neither of them will conflict with any pre-existing theme.
What About Lead Pages?
Lead Pages is a more recent solution put out by my friend, Clay Collins. And, I’m seeing it make the rounds.
Unlike Premise or OptimizePress, Lead Pages does NOT require you to use WordPress. That’s a plus. It also has a lot of great templates built into it. It is still decidedly different than 10MP in that the interface is still not a complete what-you-see-is-what-you-get experience. Like the other solutions, Lead Pages is still very dialog-box focused. For example, if you want to edit a page element, you click on it and up pops a dialog box to edit the properties of that thing.
This is a huge improvement over the short code experience of OP 1.x – and closer to what I believe OP 2.0 will be. But, it still lacks the intuitiveness of Ten Minute Pages. For example, editing a headline in 10MP is as simple as clicking on the headline and editing it right there on the screen. No dialog box popups.
Lead Pages also lacks the total flexibility. The templates are the templates, and it doesn’t appear to have any ability to drag-and-drop elements. Want to have a headline be somewhere different on the page? You can’t do that. In terms of styling, you have the ability to control some colors, but that’s about it.
So, In The End…
I believe Ten Minute Pages is a tool that any blogger or marketer should have in their arsenal, even if they own one of the other solutions.
Because 10MP approaches the area of landing pages and squeeze pages so differently than the other solutions, it really stands apart in a league of its own. It SEEMS to compete with OptimizePress or Premise, and I guess in some ways it certainly does. But, the two products are just different and owning one doesn’t preclude a value in owning another.
I will be using OptimizePress in the future, most definitely. Because there are times where there is no better solution. When I want to create a full-on membership or multiple page setup, I’ll use OptimizePress because it is that kind of thing which WordPress was made for.
But, sometimes I just want to get a landing page online FAST. I want it to look good. I want to concentrate on the content and not on the stupid short codes. Sometimes, installing WordPress just to power one or two landing pages is just STUPID. Having to install a separate WordPress install because you know OptimizePress will conflict with your existing blog theme… is STUPID. For landing pages, we shouldn’t have to worry about any of that stuff.
That’s where Ten Minute Pages shines. And that’s why I recommend it so highly.
And it doesn’t hurt that I’ve known the creator of 10MP for several years now and know exactly the work and thought that has gone into Ten Minute Pages.
I hope that answers some questions. 🙂
Click Here To View A Summary Video Of 10 Minute Pages In Action