Flash sales are a type of marketing campaign that is good to run periodically. It is just a simple discount sale with a hard deadline. Usually run for 2-3 days.

The reason one does a flash sale is for customer activation, NOT gross income.

It should be done no more than one per month (perhaps even less). And should only be done if you have a business with multiple offers. You absolutely need a core offer in place (such as a flagship training course or a membership site) otherwise the flash sale won’t have any long game and therefore no reason to do it.

In addition to the video above, below you will find an email swipe file from one of my own flash sales plus a look at the sales page I used.

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