I want to make a little bit of a commentary about bloggers who are using list posts constantly.
Now, in blogging circles, it’s often thought that list posts are the thing to do. Because they get shared, people like to read them, they like to get in and out, they like to get their quick advice and they’re like… BAM! It’s awesome, share it on Facebook, something like that. And they’re off to the races.
But the whole idea is that you get all these bloggers who want to write big, long list posts. You know… 65 Ways to do “something”. They think that it’s going to just impress a lot of people, get a lot of social media shares, etc., etc.
And all that might be true. You probably actually will, in a lot of cases, get some social media shares. I have done list posts like that before and they get a lot of activity. People do like the list post.
That being said, let’s talk a little bit about the alternative viewpoint on this thing.
Is It Smart, Strategically?
Here’s the thing, if you’re blogging for business, you want to be attracting people who might potentially buy things from you. The problem with list posts is that very often you’re going to attract the A.D.D type of people.
Now, I’m not going to be literal about that. What I’m trying to say is, you’re just going to be getting people who are coming in there and they’re just scanning your stuff and not really paying full attention to it. They might hit the share button and leave. If all you want is for people to hit the share button and leave, or to post some comments saying how awesome you are then leave… then great! Do some list posts.
But if you want to attract people who are buyers or who have more of a likelihood of buying things from you, don’t do so many list posts because you’re going to be attracting people who are ADD’d out of their ever loving mind. They’re not going to be paying enough attention to what you’re providing, or looking for a solution that is going to lead them into buying anything.
So, you’re going to get people who might smack the share button and leave, but you’re not necessarily going to get people who are going to buy things from you.
So, keep that in mind. If you’re blogging for business… YES, you might want to throw in some list posts just for social media activity. That’s surely what they’re good for – social media activity.
But you don’t want to rely on things like that unless the only thing you’re shooting for is displays on your ads.
Now, if you’re actually trying to sell something, you’re trying to sell a product or service, you don’t want to rely on list posts constantly. You’re going to be getting people who are barely paying any attention. They don’t have more than a 4 second attention span and these are not people who are going to be buying things from you.
The GREAT Alternative
The alternative to this is to write something that is going to propose a specific concrete solution to a problem that your prospect has. Give them that solution in the form of a blog post and make it so that they can read that blog post and go and do something about it.
You are now the provider of a solution… and that will attract buyers.