Have you ever considered doing a webinar of your own? Or do you think this is something only the “big guys” do?
As you guys may have noticed, I have been doing more webinars lately. I intend to do more, of course. I have some plans coming up in that regard which I’ll tell you guys about soon. 🙂
But, there are good reasons why I’m doing webinars. Here are 6 of them…
#1 – They Hold Attention Quite Well
Written blog posts don’t hold attention very well at all. Case in point, if you’re reading this very text, I’m proud of you. Because most people will simply scan the sub-headlines of this post and move on. Most people don’t read entire posts because their attention is so scattered.
Webinars, by their event-based nature, hold attention FAR better. The average webinar is about 45-60 minutes long and, most of the time, you can get people to pay attention for that entire time. This allows you to deliver your message, build the relationship, and do ALL the things we know we should be doing but is far more difficult if we never pull people off our blogs.
#2 – You Get Real-Time Feedback
When you write a blog post, you have to wait and see if anybody cares enough to post a comment. And, in most cases, they won’t.
On a webinar, you can ask them for feedback right then and there. You can even see their names and ask them. They can type questions and comments into the little questions box and you get them in real-time. You can answer them in real-time, too. It is SO much more interactive. You can even adjust your presentation on the fly to suit their needs.
#3 – They Have Implied Scarcity
Anybody in marketing knows full well the power of scarcity. Well, a webinar brings a sense of scarcity simply because of the fact that it is LIVE. So, anything offered on the webinar benefits from this scarcity. You can drive people into action much better because they are there in real-time and, at some point, that event is going to end.
#4 – They Make Sales Like Crazy
The reason you see more and more people doing webinars is because, from a marketing perspective, they work insanely well. While a typical sales page converts at less than 10% (usually FAR less than 10%), a webinar can often convert as high as 20%-30%. Obviously, it all comes down to your presentation skills and the awesomeness of your offer.
For all the other reasons listed on this post, webinars sell. And, if you’re in the business of making sales online, you’d really be dropping the ball if you’re not using webinars in some way.
#5 – You’re The Expert.
Anybody can fake expertise in a blog post. On a live event, you really can’t. If you have people on an event and you’re doing a presentation, you need to have some command of your subject or it will show through. On one hand, this can seem daunting. On the other hand, however, this puts you into the “expert” role for the people listening to the webinar. Enhanced authority is a good thing. 🙂
#6 – They’re Reusable In Numerous Ways
You can get residual benefit from a webinar in a few different ways. For example:
- You can use the recording for future presentations. You can even chop it up into a series of free videos you’ll give away.
- You can use it to record a product, then turn around and sell it later.
- You can set up automated recurring webinar replays, allowing people to RSVP for pre-scheduled viewings of the same webinar at times that are convenient to them. NOTE: If you do this, don’t fake it being live. There’s nothing wrong with pre-recorded webinars, but don’t lie and tell them it is live when it isn’t.
I encourage you to evaluate how you can use webinars to further your own business. You have to begin to think outside the blog, you know?
Oh, and the cool thing is that you don’t have to have your own products to justify doing webinars. But, more on that one a little later… 🙂