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What does the perfect blog look like? How is it structured? Where do things go?

In this massive update to the original Perfect Blog Blueprint, we are radically expanding our walk-through of the perfect blog. Going point by point, page by page… optimizing our blog for maximum conversions and sales.

At the core, we’re not really building a typical blog. We’re building a strategically engineered content marketing environment for our business.

Every element is intentional. Every page is strategic.

… all of it so that our blog FUELS our business as it should.

A blog is a POWERFUL marketing medium. For an online business, it is the best foundation you can have. Even for an offline business, it can serve as a highly efficient marketing tool.

But, the thing is…

It will only work if that blog is designed according to proven best practices.

It can’t be just a blog… it must be a strategically designed content marketing environment.

Every page, every element, every widget… all of it put there (or left out) for a reason. Just because a theme comes a certain way, or there’s a plug-in to introduce some feature… doesn’t mean it should be there.

Over the course of 20 years of blogging as the basis for my business model, testing hundreds of different designs, features and elements in a variety of different layouts, I have determined that there are certain principles that work better than others.

In other words, there IS a blueprint for the perfect blog.

This doesn’t mean your design must comply with a specific look and feel. Within this blueprint, there is indeed much room for creativity. However, there is a framework that I have found works.

If you’re just blogging for fun, then by all means… do whatever you want. But…

If you want your blog to generate leads and sales…

… if you want your blog to be efficient in converting even fairly small quantities of traffic into email subscribers…

… and if you want your blog to rank in search, load quickly and, in short, fuel your business…

… then I encourage you to put your blog together based on the principles of the Perfect Blog Blueprint.