How “Over-Delivering” On My Email Newsletter Secretly Tanked My Open Rate
I was surprised to find that my efforts to create a truly valuable weekly newsletter… was actually artificially HURTING my open rates. Here’s why…
Hundreds of articles covering topics such as membership sites, site building, marketing automation, traffic, entrepreneurship, and more
I was surprised to find that my efforts to create a truly valuable weekly newsletter… was actually artificially HURTING my open rates. Here’s why…
Information is everywhere and getting cheaper by the day. In an AI-saturated world where infinite content gets produced on demand, what do people still actually pay premium prices for? These 5 categories of value are the ones that hold their pricing power — and they are more important now than they have ever been.
AI changed the math on writing speed in a few short years. So why are most bloggers still slow? The bottleneck was never typing speed. Here are 10 tips for writing faster without letting AI hollow out the part of your work that actually matters: your voice.
I paid $600 for BBB accreditation back in 2009. I canceled years later. It made zero measurable difference to my business. Here’s whether BBB accreditation is still worth pursuing for a small online business … and the modern trust signals that actually move buying decisions instead.
Most blogging tips lists are 50-item dumps of advice that mostly hasn’t worked since 2014. This is different. 26 fundamentals that actually move the needle for solopreneur bloggers in 2026 — across strategy, content, structure, distribution, business model, and AI. Less listicle, more playbook.
Overwhelm isn’t a function of having too much to do. It’s a function of doing too many things without direction. Here are six specific strategies for cutting through the chaos and actually moving your business forward, day to day.
Every business has the same seven fundamental functions, whether you’re a solopreneur or running a 500-person company. Most solopreneurs neglect at least one of them… and that neglected function is usually exactly where their business is bottlenecked. Here’s the framework, the order they connect in, and how it forms a self-perpetuating cycle when it’s working.
Working hard but nothing’s changing? The Theory of Constraints explains why… and gives you the tools to find what’s actually holding your business back. Here’s how to apply it (plus how to use AI to help).
Most online businesses fail. Not from lack of information… from something more fundamental. Here are the three structural reasons, and how systems thinking solves them.
Need to find and replace something across every post, page, and option in your WordPress site? It’s safer than it sounds… as long as you use the right tool and avoid the one critical pitfall most people don’t know about.
Your homepage is some of the most valuable real estate you own. For most WordPress site owners, it’s also one of the most wasted. Here’s how to turn it from a chronological list of posts into a strategic landing page that actually does its job.
You worked all day and somehow nothing of substance got done. Sound familiar? There’s a specific reason why this happens to solopreneurs over and over… and once you see it, you can’t unsee it.
“You need to post every day to grow your blog.” It was bad advice in 2012, and it’s even worse in 2026. Here’s why daily posting is hurting your audience, your content quality, and your business… plus how to tell if a post is actually worth writing in the first place.
Think your email list is too small to do anything with? It probably isn’t. A small, engaged list will outperform a large, neglected one almost every time. Here’s how to stop waiting and start using the list you have.
If you tell yourself you “hate marketing,” it’s worth asking where that feeling really comes from. It usually isn’t about marketing at all… it’s a self-limiting belief rooted in a decision you’ve forgotten about.
AI isn’t as easy as the YouTube hype makes it look. Here’s an honest, plain-English look at the real learning curve — and what’s actually working in my business right now.
If you’ve skipped blogging because you didn’t have time, that excuse no longer holds. AI has solved the production problem.
The biggest barriers to building a successful online business aren’t tactical. They’re emotional. Here are 8 traits I’ve observed in people who actually make it.
Bots constantly probe WordPress sites for spam, abuse, and vulnerabilities. In this post, I break down a practical, layered approach to blocking them effectively… including how to stop most bot traffic before it ever reaches WordPress.
I explain why I moved away from Google Analytics and other hosted tools in favor of Independent Analytics – and why data ownership, portability, and WordPress-native reporting ultimately matters more than “free”.
To optimize the performance of your website, your web hosting needs to be the right match for your particular needs. A “one size fits all” approach isn’t efficient. Here’s what I recommend you do instead…
What are the best practices on backing up your WordPress site? Let’s talk about backup strategy… and I’ll go behind-the-scenes on how I manage backups for myself and my clients.
FluentCommunity is a faster, more streamlined alternative to BuddyBoss. But, converting a BuddyBoss site to FluentCommunity involves some changes. Here’s how it works…
When you hit that button to connect your self-hosted WordPress store to Stripe, are you unknowingly exposing your transactions to a third party? I was skeptical, so I researched it myself. Here’s what I found.