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Hi there. I'm David Risley... And Welcome To...

THE BLOG MARKETING ACADEMY

If you're looking to build a real business around your blog (even if you're starting from scratch)... then you are in the right place.

My mission is to help people design and build businesses based around their blogs, driven by firm principles of delivering maximum value and treating people with respect. It's that simple.

That is done via the Academy's library of articles and podcasts, the all-in-one training and support center (called The Lab), and the large community of Lab members helping each other out every single day.

Who's David? (The Short Version)

My name is David Risley. I am a family man who lives with my wife, Malika, and 2 kids (Elyana and Nathan). Today, the Blog Marketing Academy is a family business, with my wife recently joining the team part-time (and homeschooling our kids, too).

I got my start in this business as a tech blogger way back in 1998. I turned PCMech.com into a commercial success being visited by over 300,000 people per month. PCMech has been included in PC World, PC Magazine, the Wall Street Journal, and even Playboy Magazine. I also wrote two books for the tech world: Build Your Own PC and Build Your Own Network.

After 10 years of that, I decided to spread my wings out of the tech world. I took my experience building and growing a six-figure online business in the tech niche and began teaching others what I had done. I launched what would become Blog Marketing Academy in 2008 and immediately launched my first training course for bloggers. That launch brought in about $80k in revenue.

And I haven't stopped since.

Why I Do What I Do

I remember sitting in grade school when I was a kid. Looking out the window of the classroom at the outside world, watching the cars going by. I remember thinking how lucky they were because.... they were free. While I was stuck in school.

Of course, I grew up some and realized that adults just changed the walls. When you're a kid, it's the classroom you don't want to be in. When you're older, it's the walls of your job.

No thank you. I don't want to be told where I have to be and when. I want to live life on my own terms.

So, in college, I decided to buck the trend and NOT look for a job after school. I decided to see if I could make this hobby tech blog I had started work. And, I did.

Today, I do what I do because I want my whole family to be able to live life on our terms. We love to travel (and often do in our RV) and I want to be able to do that freely. My wife works with me now, and we homeschool our kids.

Building real businesses around my blogs is what has enabled this lifestyle for me and my family. And I firmly believe nobody should have to live life in a cubicle unless they want to. The Blog Marketing Academy is here to bring my experience to others who would like to design their own lifestyle the way they please.​

This is a page section

My family and I camping in the middle of Maine.

Here's What I Believe...

  • I believe money is made online by delivering real value and transformations to the lives of your customers, not by manipulation.
  • I believe that a blog is the most powerful marketing platform that exists, IF you use it right.
  • I believe that a blog doesn’t make money – a business does.
  • I believe banner ads suck and that they are the worst way to monetize a blog.
  • I believe that a profitable online business can and should be based in honesty and delivering maximum value.
  • I believe that life in a cubicle is no way to live, and that the right path is usually the one less traveled.
  • I believe in being a straight shooter and not blowing smoke or wasting people's time.

My Promise To YOU

There are a lot of people peddling false promises or "get rich quick" schemes. There are a lot of "gurus" out there who will talk a great game to get you to buy something, then under-deliver or go silent once the sale is made. There are too many marketers who will promote anything which earns an affiliate commission, regardless of whether it is truly in the best interest of their subscribers.

Not me. I take what I do here pretty seriously. In fact, I spend way more time delivering as much value as I can to my students than I do blogging and marketing. I firmly believe that money is a byproduct of good service and promises met... and that is my promise to you.

Everything I do here is solely to best enable my students and readers to get the result they want, in as short a time as possible, with as little confusion and overwhelm as possible.

In the end, the Blog Marketing Academy is an education company. And the success of my company is a direct result of the success of my students and readers.

Back in college, I decided that the 9-5 and the life in a cubicle wasn’t for me. Not everybody is cut out for it. There are people in this world who want to make the world better by fulfilling their own passions and following their own rules.

I’m here for those people. Blog Marketing Academy is here for those people. And to the extent that people choose the particular path that I have, that’s my mission.

What Now?

Below, you have a few choices on where you'd like to go next. 

If you'd like to learn more about my backstory and what brought me to today, you can do that. Or, if you'd like to learn how best to get started on your journey to lifestyle freedom powered by your own blog, click the Get Started button.​