ABOUT THE ACADEMY

In A Nutshell...

The Blog Marketing Academy is a training and support resource run by me, David Risley, to teach YOU how to turn your blog into a business-building marketing powerhouse.

David is a veteran blogger and online entrepreneur, having founded a technology blog in 1998 and growing it into a six-figure, multi-author business which was found in publications like PC World, PC Magazine, and the Wall Street Journal. He turned that blog into a commercial success using a combination of advertising, affiliate revenue, online courses, writing and selling books and CDs, and even a membership site before it was cool. 

In 2008, he founded the Blog Marketing Academy and launched his first training course for bloggers with an $80k launch. Since then, he has created over 24 separate training programs and has worked with thousands of students on their blogs, in every niche you could think of.

But what David is most proud of is his ability to make things simple. And to build reliable, recurring business around his "lifestyle". He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids.

David also likes to talk about himself in the third person. In bios like this one.

My Foundational Beliefs

  • I believe money is made online by delivering real value and transformations to the lives of your customers, not by manipulation.
  • I believe that a blog is the most powerful marketing platform that exists, IF you use it right.
  • I believe that a blog doesn’t make money – a business does.
  • I believe banner ads suck and that they are the worst way to monetize a blog.
  • I believe that a profitable online business can and should be based in honesty and delivering maximum value.
  • I believe in being a straight shooter and not blowing smoke or wasting people's time.

Why I Do What I Do

I remember sitting in grade school when I was a kid. Looking out the window of the classroom at the outside world, watching the cars going by. I remember thinking how lucky they were because.... they were free. While I was stuck in school.

Of course, I grew up some and realized that adults just changed the walls. When you're a kid, it's the classroom you don't want to be in. When you're older, it's the walls of your job.

No thank you. I don't want to be told where I have to be and when. I want to live life on my own terms.

So, in college, I decided to buck the trend and NOT look for a job after school. I decided to see if I could make this hobby tech blog I had started work. And, I did.

Today, I do what I do because I want my whole family to be able to live life on our terms. We love to travel (and often do in our RV) and I want to be able to do that freely. My wife works with me now, and we homeschool our kids.

Building real businesses around my blogs is what has enabled this lifestyle for me and my family. And I firmly believe nobody should have to live life in a cubicle unless they want to. The Blog Marketing Academy is here to bring my experience to others who would like to design their own lifestyle the way they please.

"I firmly believe nobody should have to live life in a cubicle unless they want to. The Blog Marketing Academy is here to bring my experience to others who would like to design their own lifestyle the way they please."

Getting into THE LAB I thought I was going to go through a training on how to build a business through blogging and found it far more. I'm more excited after this first training then I was in signing up in the beginning. I would say anyone that wants to bring balance while building their business seeing wins every step of the way needs to join BMA.

Roger House
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I've been blogging for almost 4 years now, and I can say that this course is, without a doubt, the best course for making money with a blog.

Joe Liverman
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In getting coaching from David, I really appreciate how he is able to point out the simple action that I could do to move the ball forward. His knowledge of the tech and management of a membership website is invaluable in offering practical, immediately applicable tips to generating more revenue or simplifying the production process. Thanks, David, for your honesty and support!

Ranya Renee Fleysher
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Tripled My Monthly Sales

Finding and trusting someone to help you with your business is not easy! I'm so incredibly happy that I decided to put my trust in David and the Platinum coaching program. This affordable coaching has enabled me to triple my monthly sales and keep a steady flow of earnings coming in. Working with David has truly allowed me to step up in the blogging world from a hobby blogger to a full fledged business owner. Thank you David!!

Holly Daniel
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I’m dazzled by what David and Malika have created and I hope to do something similar within my specialty. I love the straight-forward instruction and practical way you show us what to do and how you teach from your experience. Even more impactful to me... I love how you and Malika are real, care about our experience with the Lab, and don’t leave me questioning your business motives, integrity, or sincerity. THANK YOU!!

Eddie S.
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You are the freaking man. Because of you, and your website, I made 20k in a year. And I didn't do anything from the months August - November. I'm going to give you a HUGE high-five if we ever meet in real life.

Ron McKie
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