ABOUT THE ACADEMY

In A Nutshell...

The Blog Marketing Academy is a training and support resource run by me, David Risley, to teach YOU how to turn your blog into a business-building marketing powerhouse.

David is a veteran blogger and online entrepreneur, having founded a technology blog in 1998 and growing it into a six-figure, multi-author business which was found in publications like PC World, PC Magazine, and the Wall Street Journal. He turned that blog into a commercial success using a combination of advertising, affiliate revenue, online courses, writing and selling books and CDs, and even a membership site before it was cool. 

In 2008, he founded the Blog Marketing Academy and launched his first training course for bloggers with an $80k launch. Since then, he has created over 24 separate training programs and has worked with thousands of students on their blogs, in every niche you could think of.

But what David is most proud of is his ability to make things simple. And to build reliable, recurring business around his "lifestyle". He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids.

David also likes to talk about himself in the third person. In bios like this one.

Why I Do What I Do

I remember sitting in grade school when I was a kid. Looking out the window of the classroom at the outside world, watching the cars going by. I remember thinking how lucky they were because.... they were free. While I was stuck in school.

Of course, I grew up some and realized that adults just changed the walls. When you're a kid, it's the classroom you don't want to be in. When you're older, it's the walls of your job.

No thank you. I don't want to be told where I have to be and when. I want to live life on my own terms.

So, in college, I decided to buck the trend and NOT look for a job after school. I decided to see if I could make this hobby tech blog I had started work. And, I did.

Today, I do what I do because I want my whole family to be able to live life on our terms. We love to travel (and often do in our RV) and I want to be able to do that freely. My wife works with me now, and we homeschool our kids.

Building real businesses around my blogs is what has enabled this lifestyle for me and my family. And I firmly believe nobody should have to live life in a cubicle unless they want to. The Blog Marketing Academy is here to bring my experience to others who would like to design their own lifestyle the way they please.

"I firmly believe nobody should have to live life in a cubicle unless they want to. The Blog Marketing Academy is here to bring my experience to others who would like to design their own lifestyle the way they please."

My Foundational Beliefs

  • I believe money is made online by delivering real value and transformations to the lives of your customers, not by manipulation.
  • I believe that a blog is the most powerful marketing platform that exists, IF you use it right.
  • I believe that a blog doesn’t make money – a business does.
  • I believe banner ads suck and that they are the worst way to monetize a blog.
  • I believe that a profitable online business can and should be based in honesty and delivering maximum value.
  • I believe in being a straight shooter and not blowing smoke or wasting people's time.

What Now?

A lot of work has gone into building this site over the last decade. I can't wait for you to take some time to get a look around.

But, the absolute BEST way to get started right now is to get subscribed to THE DAILY.

This is a free email newsletter sent every weekday, Monday thru Friday. It is like a daily blog, with exclusive content delivered only via email. And, no, this isn't a daily "pitch fest", as you're about to find out.

"I'd prob recommend people unsubscribe from everything else and just read your emails."

"It's a nice break in the day to catch up on the latest news and tactics from our industry."

"The Daily comes from someone who is real about helping others succeed and gives great tips about what you can do to succeed too."

"I am always talking to my neighbors and friends about this stuff... I love The Daily!"

"It is full of (sometimes surprising) sparks that make me do something."

"I love the personal bits you share in the beginning of each email."

"It's a quick email, easy read with one focus each day... not clutter!"

"The Daily give a lot of valuable resources. Sometimes, I create a pdf and send it to a friend - colleague, because the advice is great, even for another fields of the life."

The best thing about The Daily is that it's refreshing and gets me through the day. The Daily lets you shine the way all good teachers shine: as a great example for your students to follow. 

"Quick, bite-sized, actionable insights."