Blog Smarter. Make Money.

The Blog Marketing Academy is an online business training library for blog owners. 
No-BS, plain-English advice backed by two decades of experience
and a desire to not be behind my desk all day.

Choose What You Need Help With:

Niche selection often dives into the confusing world of keyword research. But, there is a simpler way to look at it. Here’s a different way of choosing your niche.

If I had to start over from scratch, what would I do to build my online business?

How do you get blog traffic? How do you generate traffic when you’re first starting out? Which strategies are more effective than others?

A complete guide to the 9 separate factors that go into crafting the perfect blog post – optimized to have maximum traction after you hit the publish button.

This guide presents the Blog Monetization Model. We’ll walk through the entire model together, step by step.

The complete guide to how to build your email list from your blog, including opt-in and lead magnet strategy that is working today.

How relevant is keyword research? What are the factors Google looks at? How exactly do we go about attracting organic traffic from the world’s most popular search engine?

How EXACTLY should you launch a new blog today? This 14-step blog launch plan will give you the play-by-play on how it works – today.

What is The Blog Marketing Academy?

Let's be real... monetizing a blog with banner ads is pretty freakin'  hard and grossly inefficient. With an industry average CPM (cost per thousand displays) of $2.80 and publisher revenue splits around 70%, the average you might expect is $1.96 per 1000 page views.

At that rate, you'd have to drive close to 10,000 page views just to earn enough to buy a standard meal in a halfway decent restaurant.

Clearly, if you want to make money with your blog, banner ads aren't the way to do it. However, blogs are one of the most powerful online marketing mediums there is today (when used properly). When coupled with an actual business, the revenue flows.

The Blog Marketing Academy is an online business training library for blog owners. Unlike the cute, but unworkable advice of many "blogging gurus", The Academy focuses on building and growing REAL revenue streams backed by your blog.

It could be a coaching business, an online course business, a monthly membership site... even an e-commerce or offline business. Together, we'll build up your lead flow and your conversion funnels. And we'll optimize your blog to turn it into a marketing machine that doesn't feel like a useless waste of your time.

Great product you have. No one else really seems to have put such a system like this that is structured like you have. Great job so far!

Cameron S.

The training in the Lab is very comprehensive but easy to follow. It really is a step by step process to setting up your blog the right way.

Paul Clarke ... Photographer

The thing I appreciate most about Blog Marketing Academy is the absence of the hype and b.s. so prevalent in the online business space. David doesn't spend time telling you how you will live on the beaches of the world. Instead, he shows you how an online business really operates, how you can set real-world expectations, and he gives you the action steps you need to take in exactly the order you need to take them.

Martin Gur

I just had to pause everything to congratulate you on absolutely phenomenal training program, I have never come across such a complete program. I am very excited to progress through all your programs and action tasks as I am certain it will lead me to my goals.

Anastasia P

David and The Lab are encouraging me to walk a path toward getting myself set up as an online entrepreneur. It is so important to me to have a path, "The Roadmap" to follow and step-by-step start creating a dream life.

Fiona K

This course is pretty darn incredible. I have been floundering for a couple of years. Nothing seemed to feel right. Now I have focus and information.

Teresa T.

The Lab is awesome!

The Lab is awesome! I've done a total 360 on the way I've been thinking about my website, and this is a great thing! My traffic, opt-ins, and sales have all gone up in a relatively short period of time!

Parker S

This is a fantastic course, I love the feedback and the material here. I went from zero to completed lead magnet and sales funnel in just 3 days with this course.

David S

I love that this is laid out step by step. I have been working in online marketing for quite a while but found myself mostly trying to piece together steps as I went... only to discover that there was always something important missing. Thanks for this!

Jan M

I decided to run through the Building a Content Marketing Plan training because I felt I've been missing something lately. GLAD I DID! I'm about 1/2 way through and I can't believe how much I've learned.

Chris Huff

Meet David Risley

David is a veteran blogger and online entrepreneur, having founded a technology blog in 1998 and growing it into a six-figure, multi-author business which was found in publications like PC World, PC Magazine, and the Wall Street Journal. He turned that blog into a commercial success using a combination of advertising, affiliate revenue, online courses, writing and selling books and CDs, and even a membership site before it was cool.

In 2008, he founded the Blog Marketing Academy and launched his first training course for bloggers with an $80k launch. Since then, he has created over 24 separate training programs and has worked with thousands of students on their blogs, in every niche you could think of.

But what David is most proud of is his ability to make things simple. And to build reliable, recurring business around his "lifestyle". He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids.

David also likes to talk about himself in the third person. In bios like this one.

What's The Latest?

The Danger Of Reading Blogger Income Reports
Many people read blog income reports. I even used to post my own. However, I stopped long ago. Here are the reasons why I stopped posting them... and why I think you should stop reading them.
Pricing Strategy: The Non-Marketer’s Guide To Figuring Out What To Charge For Your Digital Products
How do you figure out the best price to charge for your digital product or service? This guide covers the psychology of pricing, how it affects conversion, how it affects YOU, and your relationship with your customer.
Conversion Triggers: 15 Psychological Buttons To Help You Get More Customers, More Opt-ins, And Higher Click/Open Rates
15 psychological triggers to help you increase conversion rates on anything - with examples and why they work.
How To Create A ‘Contact Us’ Page That Invites Conversions And Generates Sales
The 'Contact Us' page is often an afterthought. However, done correctly, it can be an effective tool for driving sales and conversions. Here's how...
How To Increase Your Email Open Rates And Get Your Emails Delivered
It is one thing to build your email list. It is quite another to ensure the emails you send actually arrive and get opened. This guide provides multiple tactics to increase your open rate and deliverability.
Content Marketing Strategy: Plan Your Content Calendar In Advance (Plus Template + Worksheet)
How to move from blogging to true content marketing using some actual strategic planning. Craft your content marketing calendar with this ultimate guide.