Forget Banner Ads.
Build A Real Business With Your Blog.

Let's make your blog more profitable... by making things simpler.

 David Risley 

 Founder, Blog Marketing Academy 

I decided that the 9-5 and life in a cubicle wasn’t for me. Not everybody is cut out for it. There are people in this world who want to make the world better by traveling a different road and following their own rules.

I’m here for those people. Blog Marketing Academy is here for those people. And to the extent that they choose online business as their path to achieving that, that’s my mission.

What is The Blog Marketing Academy?

Let's be real... monetizing a blog with banner ads is pretty freakin'  hard and grossly inefficient. With an industry average CPM (cost per thousand displays) of $2.80 and publisher revenue splits around 70%, the average you might expect is $1.96 per 1000 page views.

At that rate, you'd have to drive close to 10,000 page views just to earn enough to buy a standard meal in a halfway decent restaurant.

Clearly, if you want to make money with your blog, banner ads aren't the way to do it. However, blogs are one of the most powerful online marketing mediums there is today (when used properly). When coupled with an actual business, the revenue flows.

The Blog Marketing Academy is an online business training library for blog owners. Unlike the cute, but unworkable advice of many "blogging gurus", The Academy focuses on building and growing REAL revenue streams backed by your blog.

It could be a coaching business, an online course business, a monthly membership site... even an e-commerce or offline business. Together, we'll build up your lead flow and your conversion funnels. And we'll optimize your blog to turn it into a marketing machine that doesn't feel like a useless waste of your time.

Training, Coaching, Support And Community.
Yep, We've Got That.

You've got to have the knowledge and understanding to get the big win. David provides that with his honest, plain-English and down-to-earth training resources such as...

Lab Course Library

Lab members don't need to purchase any of our courses separately... because they're ALL included. You will gain immediate access to all 24 courses of our library. You will also gain instant access to all new releases without needing to buy anything else.

Video Vault

"Quick hits" of immediately applicable strategy and tactics that don't require a whole training course. Mini-trainings for quick wins and quick results.

Online Business Roadmap

The Lab's unique step-by-step Roadmap to guide you through everything that you need to do to start, grow and scale your online business... starting from scratch. Always know what to work on, in what order... and have plenty of guidance along the way.

Document Library

Our library of documents, worksheets, swipe files and shortcuts, all found in one central location for the sake of simplicity. Download it, print it, use it.

All the training videos in the world matter little if the instructor isn't there to help you personally along the way. Our members have multiple avenues to get all the support they'd ever want... and members are always commenting on David's high accessibility.

The Lab Community

Find like-minded, supportive friends who are working on their online businesses, too. Get help when you need it, from David and everybody else. It runs 24/7, and is available on your schedule, on demand.

Member Feedback System

Get private 1-on-1 feedback from David on any aspect of your business. You'll have personal access to a mentor, there to help you alleviate confusions or just give you feedback so you don't feel so alone in your ideas.

Office Hours Sessions

Live streaming sessions in our private Live Training Room, where you can get help directly from David on any matter. Never feel like you're all alone and that there's nobody there to help you. Can submit requests in advance if you can't attend and grab recordings.

Integrated Training Support

Request forms and "pit stops" are built into our training and the Roadmap so that training doesn't become a one-way spectator sport. Instead, you'll have two-way access to David and the team as you progress.

Great product you have. No one else really seems to have put such a system like this that is structured like you have. Great job so far!

Cameron S.

The training in the Lab is very comprehensive but easy to follow. It really is a step by step process to setting up your blog the right way.

Paul Clarke ... Photographer

The thing I appreciate most about Blog Marketing Academy is the absence of the hype and b.s. so prevalent in the online business space. David doesn't spend time telling you how you will live on the beaches of the world. Instead, he shows you how an online business really operates, how you can set real-world expectations, and he gives you the action steps you need to take in exactly the order you need to take them.

Martin Gur

I just had to pause everything to congratulate you on absolutely phenomenal training program, I have never come across such a complete program. I am very excited to progress through all your programs and action tasks as I am certain it will lead me to my goals.

Anastasia P

David and The Lab are encouraging me to walk a path toward getting myself set up as an online entrepreneur. It is so important to me to have a path, "The Roadmap" to follow and step-by-step start creating a dream life.

Fiona K

This course is pretty darn incredible. I have been floundering for a couple of years. Nothing seemed to feel right. Now I have focus and information.

Teresa T.

The Lab is awesome!

The Lab is awesome! I've done a total 360 on the way I've been thinking about my website, and this is a great thing! My traffic, opt-ins, and sales have all gone up in a relatively short period of time!

Parker S

This is a fantastic course, I love the feedback and the material here. I went from zero to completed lead magnet and sales funnel in just 3 days with this course.

David S

I love that this is laid out step by step. I have been working in online marketing for quite a while but found myself mostly trying to piece together steps as I went... only to discover that there was always something important missing. Thanks for this!

Jan M

I decided to run through the Building a Content Marketing Plan training because I felt I've been missing something lately. GLAD I DID! I'm about 1/2 way through and I can't believe how much I've learned.

Chris Huff

Meet David Risley

David is a veteran blogger and online entrepreneur, having founded a technology blog in 1998 and growing it into a six-figure, multi-author business which was found in publications like PC World, PC Magazine, and the Wall Street Journal. He turned that blog into a commercial success using a combination of advertising, affiliate revenue, online courses, writing and selling books and CDs, and even a membership site before it was cool.

In 2008, he founded the Blog Marketing Academy and launched his first training course for bloggers with an $80k launch. Since then, he has created over 24 separate training programs and has worked with thousands of students on their blogs, in every niche you could think of.

But what David is most proud of is his ability to make things simple. And to build reliable, recurring business around his "lifestyle". He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids.

David also likes to talk about himself in the third person. In bios like this one.

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