Absolutely. In fact, starting from scratch is perfect. It is your opportunity to start from square one - with Phase 1 of the Roadmap - and simply go in order. You have the opportunity to get dialed in on the things which really matter... and avoid going off into the weeds like so many people usually do when they try to figure out how to do it all by themselves.

Typically, we are releasing new course material (either an update or a new one) each month, a workshop each month, and one office hours per month. Very shortly, we're looking to speed up the schedule for workshops and office hours - and perhaps doing some member challenges.

Simply the willingness to learn and the willingness to do the work. There are no pre-requisites. THE LAB is very well suited to beginners. There are no stupid questions. In fact, often it is the "stupid questions" that are the most helpful to members and helps make sure I stay grounded and make exactly what is most helpful to you.

No. We've got some basic Wordpress training inside THE LAB. I take care to keep things as simple as possible when it comes to tech recommendations. And don't forget, the LAB has all the support you'll ever need. I've been known (many times) to record private walk-through videos just to show members how to do some particular thing. I'm good at the tech stuff, and I love to help out. I'm always here.

You are never under any contract. You can cancel any time you want. You're always in control.

Sure. There are a few things you may adjust along the way, but the overall model we're building together can work just as well if you are using affiliate products instead of your own.

Don't worry, we've had many members join us who are exactly in the same boat. We've got several courses inside THE LAB aimed directly at the very beginning phases. Often, the thought process you'll go through as you go through those courses will provide some "aha moments" to firm up your market ideas. But, know this... my goal is to keep you from wasting a ton of time blindly pursuing some niche idea that might not ever work out. I'm here to guide you through it.

Your LAB membership comes with multiple options for support, including the office hours, the Help Hotline, the LAB Community Forum, and more. For many members, these support options are plenty. If you would like to do a strategy call 1-on-1, you will have the option to purchase strategy call credits inside your account at a member-exclusive discount. While coaching calls are not included with membership, the discount provided to LAB members makes direct, personal coaching much more affordable than you will ever find anyplace else.

You can get tech support via the normal, built-in support channels of THE LAB. If you really need direct, hands-on work, that option is available at an additional charge. Just like coaching calls, you can purchase Tech Service Credits inside your account at a member-exclusive discount. You can redeem those credits to have "done for you" work done on your Wordpress site.