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Your email list, and how you use it, is one of the most important driving factors of your entire online business. And your list is perhaps your most important digital asset.

Yet, many grossly underutilize their list. Perhaps it is not knowing what to say. Perhaps it is a fear of angering your subscribers and having them unsubscribe. Too many simply don’t utilize the list they’ve built.

Set up correctly, your email list becomes not just a list. It becomes the true engine for your business. Your blog without the email list is like a car without the motor.

The Email Marketing Engine is a full course on email marketing. It isn’t about how to build your list. It is about what comes AFTER they subscribe.

  1. What do you say to people after they subscribe?
  2. How do you engage with your subscribers over time to keep the relationship alive?
  3. How do you use an autoresponder?
  4. How do you plan out marketing campaigns to your list?
  5. How do you do email segmentation?
  6. How do you use some of the more advanced strategies of marketing automation, lead scoring, etc?

This is our focus in this course.

So, you’ve built an email list. Or perhaps you’re still working on that. After all, it is one of those things that never stops.

But, then you get “blank slate syndrome”.

It is like writing an essay… or even a sales letter. You sit there and look at that blank document or that blank piece of paper. And you just feel… stuck.

How do you start? What do you say?

It can be paralyzing. The confusion on what to do and what to say is, too often, met with procrastination.

The same thing happens to people with their email list all the time. They’ve got email subscribers, but then they drop the ball. They don’t email them much of anything. Because…

What do you say in the emails? When do you send to them? How often? In what tone?

It wastes a hugely valuable asset. Even small email lists (even with 100 or less subscribers) can be valuable lists if you send the right stuff to them.

But, how do you do that?

Do you wonder what to write for your email subscribers?

Do you just send them your latest blog posts because you don’t really know else to do?

Building your email list is like putting gas in your car. It is potential energy. But, it doesn’t do anything for you until you start the engine.

But, once you turn that ignition key, the engine roars to life! Hit that gas pedal and the car goes.

An email list, alone, is like an engine which is just sitting there. It isn’t going to do you any good until you hit the “go” button. Once it is running, then your business begins to move down the proverbial road. And you can increase speed over time.

Your email list is the engine. But, it has to be USED.

And just like an engine which hasn’t run in a long time, your list can go stale if it isn’t used. So, it is best to use it routinely… and use it smartly.