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Top 10 Blog Monetization Strategies, Ranked In Order

You want to make money with your blogging efforts. But, how? Which method is the best one?

In this article, I outline what I believe are the top 10 ways to monetize a blog site. And I’m also going to do my best to rank them in order of workability.

1. Membership Programs

The “freemium” model is a huge and growing trend in online income right now. You provide a lot of quality content for free to your audience, and you provide a premium-level program to those willing to pay for it. You charge a monthly membership and that provides continuity and a steady income stream.

Learn how to set up a market a membership site using this free guide I set up.

2. Information Products (Of Your Own)

The selling of knowledge is HUGE. If you build up your position in your market, you can then sell quality information to that market. This can take the form of e-books, audio, videos, or all of the above. You can package them up or just sell them digitally. If you author the product yourself (recommended), then you keep 100% of the profit.

3. Services/Consulting/Coaching

Another great way to make money with a blog is an indirect one. Use the blog to build reputation. Build a brand and build an audience. Then, you make your money by directing that attention into offline services, consulting and/or coaching. This can be quite lucrative. The drawback is that you are, again, trading time for money. So, it is only scalable up to a point.

As an example, you can hire me for a website review.

4. Speaking Gigs

If you become well known as an expert in your niche, you can turn that into speaking gigs which you get paid for. Chris Brogan does this with his blog. Whether he makes money directly with his blog or not (I honestly don’t know), I know he gets paid to speak at various events.

5. Product Sales

If you have a physical product line to offer, you can use the blog as a face for your online store. Sell whatever you want. For example, if you are an artist, you can use an online store to sell art pieces and a blog to build up audience and a following.

6. Affiliate Programs

Affiliate marketing is a great way to build up your income. You offer the products of others to your audience and get paid when they buy it. In fact, any time you recommend a relevant product or service to your audience, check to see if they have an affiliate program. If so, sign up and use your affiliate link. After all, if you’d recommend it to your readers anyway, you might as well make a little cut if they happen to buy.

7. Direct Ad Sales

Banner ads and in-text ads are another popular way to make money. In fact, it is usually the first method you think of. However, if you’re going to go this route, selling the ads directly will result in more cash in your pocket. As I mentioned in my video evaluation of Jim On Light, make a media kit for your blog. As for pricing, I would recommend you shoot for twice your eCPM from Google Adsense. Why twice? Because that’s what Google is charging (they take half).

8. Banner Advertising

OK, if you don’t want to sell your own ads, you can obviously still run network advertising from a variety of different sources. Personally, I am using Adsense, Kontera, IDG and a little bit of Tribal Fusion.

You can also direct sell ads and use network ads as filler for unused inventory. It is done all the time.

9. Paid Posts

Yes, you can get paid to review products and sites on your blog. Sites like PayPerPost and ReviewMe are popular options. I’ve seen some blogs sell this option directly. When doing this, it is important to disclose the fact that it is a paid review. It is also important that you maintain your integrity and never give a positive review unless you’re really feeling it.

10. Job Boards

Some sites (like ProBlogger) have job boards. It does work for some sites, however it probably won’t work for a majority of blogs out there.

11. Build It & Sell It

OK, I’ve thrown in an eleventh one as a bonus. :)

You can build up a blog, build an audience, then turn around and sell the thing. In fact, some people actually buy blogs which are dead or are vastly underutliized by their owners. They’ll then put their marketing skills to work, build the SEO backlinks, build the readership. Then, they turn around and sell it at a profit. It can work. I’ve never done it myself personally, but I’ve read of others who have.

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Got a Question or Comment?

  1. I think these are appropriately ordered from greatest income to least income potential. The more money that you make from something, the more money it is going to cost you to make it

    • Although conccurents tributary, I preferred to adopt Mediapay seen that reverse more money .. a bargain, I say!

  2. I think these are appropriately ordered from greatest income to least income potential. The more money that you make from something, the more money it is going to cost you to make it

  3. Great Post! Thanks for sharing.

  4. Great Post! Thanks for sharing.

  5. Hi Dr David. Please advise the twitter link at the beginning of your blog post. Thanks much!

  6. Hi Dr David. Please advise the twitter link at the beginning of your blog post. Thanks much!

  7. ps. thanks for the great article, have retweeted it!

  8. ps. thanks for the great article, have retweeted it!

  9. To answer your question, I make beer money on the random affiliate links from Amazon, and the old posts that have a bit of adsense stuffed into them. There’s no dayjobquitting salary coming from the blog, but that’s by design.

    I do run an occasional paid advertisement on my blog that pays 2.5 mortgages per month, but I’m choosy, thus no ad for January or February.

    My money is primarily from my agency (newmarketinglabs.com), my speaking gigs, and then the random thing like my upcoming book.

    Swell list!

  10. To answer your question, I make beer money on the random affiliate links from Amazon, and the old posts that have a bit of adsense stuffed into them. There’s no dayjobquitting salary coming from the blog, but that’s by design.

    I do run an occasional paid advertisement on my blog that pays 2.5 mortgages per month, but I’m choosy, thus no ad for January or February.

    My money is primarily from my agency (newmarketinglabs.com), my speaking gigs, and then the random thing like my upcoming book.

    Swell list!

  11. freemium is one good term.

  12. freemium is one good term.

  13. I really like this list. More than just a “top 10 list” that actually offers sound advice. I am really excited about the future of information marketing and personal brands.

  14. I really like this list. More than just a “top 10 list” that actually offers sound advice. I am really excited about the future of information marketing and personal brands.

  15. Thanks for the comments, guys, and thanks to the main man, Brogan, for coming by to comment. :)

  16. Thanks for the comments, guys, and thanks to the main man, Brogan, for coming by to comment. :)

  17. Its amazing the different ways to make money online. Thanks for pointing this list out. There are some great ones there, especially the freemium option.

  18. Its amazing the different ways to make money online. Thanks for pointing this list out. There are some great ones there, especially the freemium option.

  19. Great info. I might suggest that if you choose to sell your own ads, use Google Ad Manager. Ad Manager is a free ad serving platform. You create your own campaigns, traffic ads and creatives and then target the placements to specific ad tags that you then place on your site.

    It’s basically a lighter version of DoubleClick DART for Publishers, for example.

    http://www.google.com/admanager/

  20. Great info. I might suggest that if you choose to sell your own ads, use Google Ad Manager. Ad Manager is a free ad serving platform. You create your own campaigns, traffic ads and creatives and then target the placements to specific ad tags that you then place on your site.

    It’s basically a lighter version of DoubleClick DART for Publishers, for example.

    http://www.google.com/admanager/

  21. You forgot one approach that I would actually list as #1 in order of priority – it is a Cost Per Deal advertising model which stands out separately from traditional advertising.

    The main supplier of campaigns for this model is IdeaMama Ad Network. It helps blogs with even low, but targeted traffic to make about $5K-$10K per single sale do your math). It works like affiliate marketing, but supported by different tracking technology and different process, for deal that convert offline. It mostly suitable for B2B blogs or B2C with higher end audience. Campaigns that can be picked up from the network are for enterprise software solutions with an order that exceeds $50,000, medical tourism, hospitality industry equipment, business and marketing consulting services, yachts sale etc.

    Why it’s my favorite motorization tactic is because all I need is to generate 30-50 leads for each client every month, as a result they close 1-5 deals within 2 months in average, and my writers get fat checks for writing advertorial copies to presell such campaigns. (We develop content to be designed around the offering, but that is relevant to readers and factual. We do as well some off page SEO) I expect that at the end of this year we easily can reach $500K blog revenue milestone, while with any other stuff I hardly could make $20K.

  22. You forgot one approach that I would actually list as #1 in order of priority – it is a Cost Per Deal advertising model which stands out separately from traditional advertising.

    The main supplier of campaigns for this model is IdeaMama Ad Network. It helps blogs with even low, but targeted traffic to make about $5K-$10K per single sale do your math). It works like affiliate marketing, but supported by different tracking technology and different process, for deal that convert offline. It mostly suitable for B2B blogs or B2C with higher end audience. Campaigns that can be picked up from the network are for enterprise software solutions with an order that exceeds $50,000, medical tourism, hospitality industry equipment, business and marketing consulting services, yachts sale etc.

    Why it’s my favorite motorization tactic is because all I need is to generate 30-50 leads for each client every month, as a result they close 1-5 deals within 2 months in average, and my writers get fat checks for writing advertorial copies to presell such campaigns. (We develop content to be designed around the offering, but that is relevant to readers and factual. We do as well some off page SEO) I expect that at the end of this year we easily can reach $500K blog revenue milestone, while with any other stuff I hardly could make $20K.

  23. I would agree with that order for the most part. I might switch a couple a around, but that is just based on my experience and obviously people succeed in different areas more than others. I particulary have enjoyed my most sucess and have been most fullfilled with product creation and direct sales.

    • I will be happy for the assistance and believe that recognize what a powerful job that undertaking educating men and women with the aid of this web blog. 

  24. I would agree with that order for the most part. I might switch a couple a around, but that is just based on my experience and obviously people succeed in different areas more than others. I particulary have enjoyed my most sucess and have been most fullfilled with product creation and direct sales.

  25. All are some best blog monetizing option. I prefer google adsense for monetizing my blog .

  26. i think adsense is good

  27. vvc

  28. Which business model do you think will work? Those that offer free access or those that offer free to premium (freemiums)?
    Microsoft should be getting worried about Google’s free stuff:
    http://bit.ly/bc6FBW

  29. Thanks for sharing about blog strategies

  30. i am using adsense and having 1000 + visitorz a day………. how can i improve

  31. Good article .. It gives you an idea of what to do when your far enough with your blog and want to make some money.

  32. Just wanted to say that my top three are ebook sales, affiliate programs and ads placement on a blog.

  33. Good article .. It gives you an idea very informative site 

  34. Saya sudah melakukan apa yang anda sarankan. Terimakasih telah mau berbagi kesuksesan. Salam hormat..

  35. I would agree with that order for the most part.Great article.Thanks for sharing this informative post.

  36. Hmm, I think Monetization depends on what kind of blog you have, What you want to do with it. 

  37. Hmm, I think Monetization depends on what kind of blog you have, What you want to do with it. 

  38. William Merola says:

    whats your opinion on mobile spinach as a monetization product ?

  39. Really awesome list ! 

    For a while ago I tried to sell direct ads on my website but nobody was interesting. 
    Instead of that, my blog is now connected to a network of direct ads sales :)

    This is working great and money i pouring in every month now.  

  40. Awesome list….

  41. Speaking gigs are what I prefer among the ten strategies. The only downfall I see here is the blog should be a very interesting and highly-specialized niche. Something with a huge fanbase can help.

  42. thanks for sharing this awesome blog monetizing methods I am going to use this tips on my blog

  43. i like the bonus part . firstly i was shocked why 11 when the headline says its 10 lol

  44. I appreciated your kind way of knowledge.Great Stuff Here..hope more to come.

  45. Yes i think its depend what kind of blog you have, more unique you got more love from google

  46. Pretty good post. I just stumbled upon
    your blog and wanted to say that I have really enjoyed reading your
    blog posts. Any way I’ll be subscribing to your feed

  47. Excellent article,Thanks for sharing.

  48.  You have written point to point.more unique you got more love from google

  49. Thanks for posting I have the idea again.

  50. Very good list.
    If the PR of your site is good now a days you can sell links also putting it at your site. 

  51. You mention selling a blog, any idea where or how to sell?

  52. Lauratito says:

    I still learn to improve my earning from adsense, how to improve traffic and get visitors to “click” my ads.. This is one of my favorite web. thanks

  53. Hi,

    Thanks for sharing this wonderful top 10 list.

    I’ll definitely consider ‘Banner Advertisement’ and ‘Buy and Sell’ strategies.

  54. rohit17 says:

     Thanks for the useful info! Liked it…

  55. What are your thoughts on CPM (Cost Per Mile) ads?

  56. Great post. 
    You should check us out next time you’re looking for banner advertising networks. We’re a new self-serve ad platforms for publishers. Great for bloggers and a fantastic alternative to Adsense if you’re ever in need for one.

    Cheers!

  57. My blog is about 4 months now, and it is just the beginning. I would like to make it great by the help of your guide. Let me try it. Be blessed for your wonderful work.

  58. Hey David,

    Interesting article on monetization strategies. I would like to add another factor that can help us to monetize our social network and also help us to earn money from it. I have recently installed feeligo application (feeligo.com) on my blog. It has substantially increased user engagement on my website. Their System is non-intrusive and enjoyable for users. I have started earning revenue based on usage of the Feeligo system. The entire suite is free to use.Installation only takes a few minutes. If you get stuck during installation the support team is available 24×7. Any webmaster who wants to increase the network activity should try Feeligo.

    JohnMathews

  59. Interesting article, thanks Barak!. I would like to add another factor that can help us to monetize our social network and also help us to earn money from it. I have recently installed feeligo application (feeligo.com) on my blog. It has substantially increased user engagement on my website. Their System is non-intrusive and enjoyable for users. I have started earning revenue based on usage of the Feeligo system. The entire suite is free to use.Installation only takes a few minutes. If you get stuck during installation the support team is available 24×7. Any webmaster who wants to increase the network activity should try Feeligo.

    John Mathews

  60. Great post I think I’m going to try out a few alternative methods.

  61. Isnt Google going to get angry at you for doing paid posts?

  62. Great article David. At the moment, I’m monetizing my blog through AdSense only. Will try out your suggestions. Thank you for sharing these great ideas.

  63. shristhiyadav says:

    Hello David,

    Thanks for such an amazing post. You have mentioned all the possible ways to monetize the blog
    I am looking for direct ad sales . What could be the best options for that, if I prefer direct ad sales for my blog.
    Thanks once again

  64. Great post!
    We had solid traffic on our website for a couple of years so we decided to upgrade our Google AdSense to Google AdExchange. We were assisted by MonetizeMore during the process and since then, our website monetization strategy has been working great for us. If anybody wanna check ‘em out, their website is http://www.monetizemore.com. Trust me, these guys are great.

  65. Hie ! Great information over here man!!

    A little off topic but I was paying attention to your opt-in strategy and yea it’s quite different from the rest. I like the fact that you are giving away a course that is of such high standard and you actually put in a comment from a popular copywriter. Great stuff i think freebies tend to do the job especially when they are useful like the blogging program.

    But yes i think these are quite clear and i think I am going to put effort in building membership on my site. thanks a lot!!

  66. thanks for such an informative and helpful post.

  67. That’s a cool insight for blog monetization. I already use some tips outlined here on my blog at http://www.frankmarkets.com I hope to also grow from there.

  68. thanks for sharing such a cool information..
    i think banners advtsing is the best and the easiest way to monetize

  69. This is a nice article but i honestly must say that I’ve only ever worked with adsense and it does me good

  70. Unlike older days, it takes forever to make money from just blogging. You have to be very careful on signing up with random affiliate programs. People put in so much effort to write that beautiful long post, but it gets lost in million other similar posts. As pointed by many others, real money is in consulting or writing a book. Thanks for sharing this valuable information.

  71. These strategies you have highlighted will surely bring in money if done in right way as you have mentioned. If our blogs has very good traffic Direct advertisement will surely help to bring in quite some money and of course affiliate marketing is another area which has big potential and if done in right way we can fill our pockets with dollars. Thanks for sharing this

  72. sofisantuch says:

    Adtomatik is also an ad network. I’ve been using it for a year and the result couldn’t be better. The best service. I totally recommend it.

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