Issue #

Sent to members on June 4, 2020

Facebook. A Necessary Evil?

As an online business owner, I sort of have to use Facebook.

After all, it is one of the largest mediums of communication in the world. Over 2.5 billion people on there. Most of my market is on there. It is one of the major ad networks. There’s just no getting around it.

But, Facebook is annoying. I actually think that it has developed to a point of being bad for public discourse. It is bad for productivity, too.

I’m connected to many people who… instead of spending their day focused on their work and making a positive impact in the world… seem to be sitting on Facebook a huge chunk of their day engaged in political conflict. Sharing news stories that confirm their bias. Engaging in massive virtue signaling. Arguing with others who don’t share the same view.

The Edge Logo

Get THE EDGE Sent To You Every Monday!

Be sure to subscribe (for free) to have The Edge sent to you automatically every Monday morning. There’s some extra goodies in the email version you won’t find here in the archives. Just sayin’. 🙂

You will not be redirected from this post when you subscribe, so you can keep reading.

Their world is pretty much one of conflict. A kind of tribal teamsmanship and they’re engaged in that battle throughout the day instead of doing something meaningful. And Facebook is their medium.

To say that is a waste of time is an understatement. But, worse…

I just think it is bad for people. It is bad for the mind.

It used to be that Facebook was mostly about personal updates from your friends. But, over time, it seems to have evolved into a 24/7 virtue signaling network. If we were to sum up 50-60% of the posts I see in my feed, it would be with this one statement: “I am right and you are wrong. And I care more than you do.”.

That’s not valuable.

Now, none of this is meant to be dismissive or disagreeable with the points people make on there. I don’t use the word “virtue signaling” just to refer to posts I don’t agree with. I mean it quite literally. People are signaling their virtue to others. Trying to influence others’ opinions.

I’m tired of the tribalism. It is a big “us vs them” game. And the atmosphere on Facebook (and Twitter is worse) is rather toxic.

So, what to do?

As I said, I have business uses for it. I also have people I like to remain connected to and see their updates.

I find myself in a position of making a choice:

  • Block the whole damn newsfeed?
  • Take the time to cull my friends list to get it back to a better atmosphere.
  • Forget it and just stop going there so much.

I’ll figure it out. One such browser add-on I have found is Social Fixer. It can clean things up and filter the newsfeed. Might come in handy. 🙂

I’ll end with a few points here…

#1 – Treat The Facebook Newsfeed With Kid Gloves

It is easily one of the biggest time sucks ever. And when you feel you need to use it because it is so big, it turns into a big catch-22 when the site is literally designed on purpose to suck your attention and have you grasping for the next dopamine hit.

It is like a crack hit.

So, you need to look at it with a very skeptical eye. The newsfeed, unless you carefully curate your friends and keep your circle small, is like a candy bar. It might taste good at the time, but eat too much and it will kill you.

Actually, that’s being too kind. I think comparing it to crack might be more apt. 😉

#2 – Be Responsible With What You Post

The media and certain groups are literally in the business of creating and promoting a chaotic world. It is amazing how much calmer the world is when you simply turn off the news. That’s not reality. It is a fake reality they designed to further certain agendas and keep you glued so you watch the ads.

So, why would you add to the chaos by sharing news stories where, if you’re being honest, is mostly about proving your rightness and virtue?

It doesn’t help anybody. Not even you. And no minds have been changed by it. It literally accomplishes nothing.

The world would be better off if people would think before posting. What ripples are you putting into the world with your social media posts? Are you helping spread chaos? Or are you uplifting people?

#3 – You Get What You Focus On

This is a known thing, in many circles. That which you focus on, you will become.

And so, if you spend much of your time on the Facebook newsfeed, where it is being purposely structured to suck in your attention and many of the posts are being made to spark an emotional reaction on your part… what are you becoming? What are you focusing on?

Is it any wonder people have a harder time focusing on real things in real life?

Is it any wonder people have knee-jerk emotional reactions to events more often, rather than thinking it through first?

The very mediums that people are focusing on are retraining us to “think” that way. It is making sites like Facebook into a control mechanism for our minds and our attention.

And our attention is, perhaps, one of the most value resources we have. Why WASTE it engaged in meaningless conflict on Facebook that does little more than enrich Facebook?

So, Is It A Necessary Evil?

I think Facebook has easily become a net negative in most people’s lives. But, there’s no getting around that it is one of the biggest lines of communication for the world. So, we cannot ignore it.

What we CAN do is take some responsibility for what we add to the echo chamber.

And take care not to fall into the attention trap.

Facebook has turned into crack for most people. No different than drugs.

People can’t even sit at a stoplight for 5 seconds without trying to fill that time by picking up their phone and scrolling through the feed for their next hit.

So, yeah, it’s pretty evil, when you think about it.

But, as online business people, we probably can’t disconnect from it. So, we have to find a way to manage it. Block the whole news feed with a browser add-on? Start punting people off my friends list? We shall see.

Tech Talk


  1. Facebook now reminds me of walking into a Walmart looking for one thing and ending up in tears in the back corner 90 minutes later calling on my phone for help getting out of there. (Or am I the only one that happens to? 😉 )

    If there’s good news, the level of discontent with Facebook reminds me of the discontent with the 3 major networks “way back when” and the discontent with Yahoo, and the discontent with ____ that leads some people to see a clearer opportunity to meet the need.

    I want connection and to feel like the time invested is “worth my life.” I do believe AI can help over time if the AI were tuned to those qualities rather than raw time spent and ads clicked (and emotional activation in a negative way that FB maximizes).

    And I sure wish the core could be open source, like WordPress is. And maybe even digital cybercurrency like LBRY is (and may become an alternative platform to Youtube; we’ll see).

    1. I think a big part of the future of the web is doing to be decentralized. Combine that with an open source movement and perhaps we’ll have some kind of new social network that has no corporate control. Using crypto, some kind of exchange could be worked out.

  2. I am considering creating my own social media for good to replace Facebook, I know it is impossible now, but as Nelson Mandela said, it seems impossible until it is done (then becomes possible).
    I’ve a Vision not only for me but for digital humanity who suffer from evil digital networks and I want that the next generation will follow my path to use digital networking as a positive tools for humanity and happiness that brings us together not dividing us
    I am total in.
    question to you David ,are you in too?
    Let me know your answer


    King David

  3. I am very very strongly considering removing myself from FB.
    The travel groups i belong to have been inundated with spam, porn and politics. Sad- as they were useful to connect with my target market to research their concerns.
    I have both a personal account and a business account for my blog-but at the moment the business is merely a placeholder with the possibility to use in the future to drive traffic to my blog.
    Soooo- keep the business account and ditch the personal which has turned into a stressful time suck-or ditch both?

    1. I’m not removing myself, and I wouldn’t stop using it for business. As your business grows, you will likely find more use for it.

      You could either have 2 entirely separate accounts so that you can just avoid the garbage in the one you use for business… or just use some kind of browser add-on to block the news feed, and remove yourself from those groups that are turning into spam fests.

Leave a Reply