Branding 101: How To Brand Yourself, Your Business or Your Blog

What is a brand, or a personal brand? How exactly do you create one in a purposeful way? Let’s talk branding and specifically how to do it for your blog.

  • Nice Illumination of the subject.

    I recently read a pdf that was included in a program for generating blog traffic….

    they went on and on about “Branding” most of it directed to branding your personal name

    ….and as you stated above..there are limits of appeal to a personal name.

    Never really explained the real idea…..just that “you” needed to do it.!

    • David Risley says:

      There are a fair amount of people talking about “branding” out there who have no real idea what it is. They just talk about it because they see everybody else doing it.

      There’s not anything wrong with branding a personal name, but it comes with pros and cons.

  • Greg Watson says:

    Hey David; Great timing on this post. Ahava and I were just discussing our upcoming strategy (or lack thereof) for her business and what we want to get out of PLF Live this week. Now that her first year long group mentoring program is up a running we think it is time to focus on revamping her website/blog for an audience beyond Saltspring Island. (does that sound kind of like developing her brand more 😉 Be good to discuss more on the Mastermind call Wed. Perhaps in Scottsdale too. G

  • Great post, David!

    Certainly perfect timing my friend! Great advice here, and it’s certainly important to be sure to set out to define one’s brand, properly!

    Thanks again for the great post!

    All the best,
    -Alex

  • Jeff Emmerson says:

    Amazing advice here! As an up-coming author, I’m all over the place learning about how to build my author platform and secure a book deal. Branding is so hugely important, and I need all the help I can get. That said, I’m on a mission, so articles like this are paving the way to my success – thank you again!

  • Anderson says:

    It also helps to write related posts, such as a series of articles that discuss a timely and relevant issue in your industry.

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