TBP021: The A-to-Z Breakdown Of How I Make My Web Videos

We all know that video marketing is pretty important these days, but it can be a little mystifying (and frustrating) to iron down a process to actually make videos which don't suck. In this episode, David breaks down his ENTIRE process for making video blog entries for the Blog Marketing Academy. He shares the setup, how get tracks ideas, his equipment, the process from beginning to end - and more. This episode is packed with a LOT of practical video tips.

Since the beginning of 2014, I’ve been pretty regular about posting new videos to the video blog.

Since I’ve done that, I’ve had some people (surprisingly) think that my setup is a lot fancier than it is. So, in this episode of the podcast, I break down the entire process I use to make these videos.

I share the setup, the idea phase, the equipment, the entire process of actually recording them, etc.

This episode is a little bit longer than the others, but it is insanely practically (if I do say so myself). 🙂

In episode 21, you’ll learn about…

  • Why I stopped making videos in my car
  • How I come up with and track topics for my web videos (and other things)
  • The exact equipment I’m using for my videos
  • The entire process, from beginning to end, I use to make every video blog entry
  • How I use my 3-piece lighting kit
  • How I got my video intro done
  • Much, MUCH more

This episode was very practical, so for that reason I mentioned a lot of tools. Here they are with links:


Sign up for free stuff. People still do that.

Join over 10,000 awesome folks who have become members. Your free membership means you can get help in our forums, access free stuff in the library, and you’ll get my exclusive newsletter (THE EDGE) in your inbox every Monday. For free.


  1. David, Thanks for the update on this. I did a course with another blogger your recommended a few years ago. In a short period of time I produced a short series of videos that has gotten me over 1/2 million hits. You covered in one blog what I paid a pretty penny for some years ago. I appreciate your value.
    I will make some suggestions for new people doing this: 1. Go for Quantity first. You need this so you can find out what is going to appeal to your audience. Good content is important. I was not expecting the ones that did do very well to be so popular. And what I initially thought would do well, did not. 2. You can go for cheaper equipment initially while learning some video basics and learn those basics; camera angle, sound, lighting, head shots, editing, etc. Then upgrade as you get better. 3. Get a simple system that works. David mentioned this in this blog but this is key. Get a simple system that produces videos that appeal to your particular audience and stick with it. Don’t spend a lot of time trying to learn video to Apple quality. That’s not your business, blogging is. You time could well be better spent on other parts of your Blog. Keep up with what David is doing because he can direct you to the areas you need to focus to get the best return on your investment of your time.
    Once you learn to do videos it will help you in other areas of your life. I just shot my daughter’s wedding and she was extremely happy and surprised with the results.
    Hope this helps.

  2. The big deal of the T4i (and the other T#i’s) is the mic input jack, which does a good job of reducing background noise. The Sennheiser mic you mentioned is nearly $700 now on Amazon. I use a condenser mic with a cord (and extender cord), because I don’t mind the limitations of a wired mic. And I paid $1.50 for a condenser mic — which actually does a great job. A $700 wireless mic might be slightly better, but I have other things I’d rather buy with $700. I’ve made several videos using that mic (search for PlanoCelticFiddler on Youtube).

    I like the lead on the STM lens. I’ve had a lot of trouble with the kit lens on the T4i, and one that does a better job of autofocus would be worthwhile. Meanwhile, there are some tricks that reduce the problem with the kit lens. With enough light, you have sufficent depth of focus to focus manually and just leave it there.

    For light, I use one or two “Happy Light” model 2500. They are available on Amazon for about $30-$40. However, the soft light boxes you mention might be more convenient. When I have a bigger budget, I may try those.

    A couple of alternatives to Camtasia: 1) CamStudio, and 2) EZVid. Both are free.

    I’ve put up a pipe with a shower curtain. With a bit of extra light, you don’t see the wrinkles. And it hides the equipment on the other side of the room.

    1. Thanks for the additional info.

      Ebay can often be a better place to go for stuff. I bought my Sennheiser there and it was $5xx, not $7xx.


I’ll send my exclusive weekly newsletter, THE EDGE. You’ll also be able to access exclusive content only found behind the login.
It’s all free. No obligations whatsoever.

Create Your FREE Account!

Join and participate in the community, access exclusive resources in the Document Vault, and get a free subscription to THE EDGE.

Your membership is free for life.