How To Build And Monetize A Blog In A Crowded Market (A Strategic Launch Plan)

How can you start a blog in a crowded market? Are you just too late? Here’s a different approach to enter a saturated market.

  • Karen M says:

    Another great artcle, David! 🙂

    Something else that people neglect to realize is that “Eveeryone is different!” That’s why there are so many different methods of teaching, learning, consuming, etc.

    Not everyone responds to the same “message” or teaching/learning styles. Everyone is unique, and what works for one person may not work for the next hundred…but if you just helped that one person achieve a goal…realize a solution, then your process has been effective for that person, and can be effective for tons of others. 🙂 It may be your “style” or it could be your “voice” that is unique to you that can really make a difference! So…in that way, everyone is unique! 🙂

    What is awesome about your system, David, is that it IS a system! Once you understand that you can create a system that scales, and hence help a whole lot of people…it makes everything so much easier! 🙂

  • James says:

    David nice post, easy read thanks for sharing it with us.

    Really love the Sushi analogy … I too love Sushi and have many to choose from in our city.

    As one of those that have recently started blogging you have hit the nail on the head regarding the ‘worry’ of there being too many fish in the sea. The challenge I personally face (self created I think) is that I’m aiming for a broad audience and that may cost me in the long run.

    I could niche it down but that would then translate into quite possibly 4,5 or 6 different sites/blogs.

    What would your advice be to a new blogger who hasn’t niched down yet, but has taken that first step forward by jumping in?

    Looking forward to your future posts have a great day!

    • David Risley says:

      In my view, one of the big mistakes of thinking about one’s “niche” is thinking of it as a topic. Instead of a topic to discuss, think of it just as I’ve said in this post – a market made of people looking for solution(s) to a specific problem. If you orient around that group of people and you focus on delivery, then you can let the content fall where it needs to be.

      To that end, just think about who you serve and what unites them and whether it is specific enough to be solvable. As an example, many bloggers think of themselves as a “personal development” blogger. That definition is vague because the market of people isn’t oriented around anything specific enough to be solvable. They just want to… be better. Be happier. It is vague, because people could be happier by working out, by buying more stuff… even with drugs. 😉 So, it is just too vague.

      Hope that makes sense. Don’t “niche down” just into more specific topics to talk about. Niche down with the aim of having a definable problem that can be solved, and of course a group of people seeking that solution.

  • Naveen Sharma says:

    Hi David Risley,

    It is really impressive the way you have explained how the worry of not being unique can be paralyzing. Also, the example of sushi joints is helpful in explaining how to focus on delivering value rather than doing what has not been done before.

    Finding the market and how we can serve it remains the crux of the problem rather than the immobilizing idea of being unique. You have rightly said that even if we manage to be unique it doesn’t mean anybody will find us.

    We need smarter ways to get traffic and conversion and be willing to do what is needed. When you say growing an online business around our blog is a math problem of traffic cost versus conversion, it suddenly becomes clear why so many blogs fail.


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