That headline was a saying I learned from my family. Despite the colorful language, the motto is a life lesson that all of us need to operate by.
See, too many people live their lives in a constant state of “someday, maybe I will….”. It doesn’t matter how that sentence ends (it is different for everybody), but one thing is common. It is a maybe. Not a yes or a no, but a maybe.
And, what happens? We get stuck. We don’t move. We talk a big game. We make todo lists. We jot down ideas. But, we don’t take any action.
Unfortunately, when it comes to the Internet – and ESPECIALLY when it comes to anything having to do with making money – the dreamers end up being preyed upon. See, people who don’t really want to take any action are a ripe opportunity for some marketer to come along with an easy button.
You’ve seen them. The “internet marketing” guru who tries to sell you on the idea that you can make a big ‘ol pile of money, in 2 hours per week, with a $27 ebook, all using some “secret, ninja source of traffic that nobody else knows about”. Oh, but of course, we’re to believe that that marketer really did figure out some huge secret and that he’s just being SUCH a nice guy to sell it to us.
Yeah, right. And last night, I got to watch the Easter Bunny and Santa Clause duke it out. Come on.
Your common sense tells you that it is BS. I mean, no wonder those kinds of sales tactics revolt some people. We see it so often, and it is such an affront to basic logic.
There is no easy button. I really hate to tell you this, I really do.
Now, this isn’t anything to be sad about. Something can be done about it. But, first, let me tell you why the time is NOW.
The Times We Live In
There’s another factor in play here: The world we live in.
There is no doubt that some people out there are without jobs right now. The economies of the world are in a time of readjustment. People were living large on debt, and it is all catching up both in the private sector and the public sector. The details are many, and there are about a thousand different opinions out there on the “why” of it all, but one thing is true…
Like any time of economic adjustment (even the Great Depression), there are those who do very well for themselves, and those who won’t. What divides them? What determines whether you will prosper or not?
It comes down to educating yourself, building your skills, then USING them to make a valuable contribution to the world. In other words, you’re building a solid foundation. You’re offering something. And you’re being paid for it.
This is a stark contrast to those who will simply complain, or try to blame others. It is also a stark contrast to all those easy buttons I mentioned above. Many will buy promises of easy buttons, thinking a little ebook of 30 pages is somehow a foundation you can build on.
No. You have to solve real problems for people. You have to have answers. You have to position yourself as and BE an authority who is going to be around for awhile.
… And you will be. Because, when you build a REAL foundation and make yourself valuable to people, you can weather whatever comes your way. You won’t be a feather in the wind, you’ll be a brick wall.
It’s Time To Put The Big Boy Pants On
The Internet happens to be a great playing field for building that foundation. And, as I’m going to show you, building an online empire with a blog as the center of your hub is POWERFUL.
It is time, though, to start really making that happen. It is time to get serious about it. The world isn’t waiting around for you to get your act together.
Those “any lazy idiot can do it” products are a dime a dozen. And, in almost all cases, you feel like a bit of an idiot the moment you open it up and think, “This is it?”
In today’s online environment, there are too many people in the playing field to take cheesy moves like that. Customers are skeptical (understandably so). The big boys keep releasing more and more free stuff. The lazy idiot with his $27 easy button just isn’t going to make it in this environment.
Fortunately, though, you’re not a lazy idiot.
You realize you need a system which works, but you also realize that you’re going to need to take action on it. You realize you’re going to need to put on the big boy pants and bring your A-game.
For me personally, this is the mindset I bring to the table when I announced that it was time for a change.
A change for my approach to helping people in this market… and a change for how I run my business.
Phase 1 is the closing of the Blog Masters Club – permanently. However, for a limited – and final – time, you can enroll in the program for the lowest rate I’ve ever offered it for.