How Internet Marketers Are Misleading People With Tiny Email Lists (And How To Recover)

So, I just spoke with a consulting client. She ran a coaching business. And she had questions about how to properly handle her email list…

  • Excellent point David,

    It’s funny to see the types of crap that most “Professional” IMers blast out every other day to their lists.

    They’re playing a numbers game but what type of impression are they making?

    As hard as it is to get a subscriber why would you want to waste an opportunity?

    I try to not send an email unless it’s important.

    So far I’ve been writing broadcasts to get a feel for my list.

    My plan is to write my auto responders based on the results of my most popular broadcasts.


  • You hit the nail right on the head David!

    I’m so glad that people like you are saying this out loud. It’s never been about the size of your list, it’s about what you do with it — cultivate and nurture to turn those people into raving fans or abuse as so many IMs do. I’ll choose cultivate and nurture any day.

  • Tricia Meyer says:

    I’m really glad that I stumbled upon this post on Google Plus today because it led me to reading a lot of your other posts as well. I like this approach. I often feel myself that my list isn’t really a “list” like everyone else in marketing talks about because it isn’t huge. But I do get a good response from the people that read my posts (even if it is not a tremendous number!). Your analogy is perfect and one that I need to keep in mind!

  • Eryn says:

    Such a great reminder! People get so caught up in the size of their lists as opposed to the quality of their lists and just speaking and relating and serving them. Thanks for sharing this! I’m a fairly new follower and enjoy your perspective.

  • Beth Hewitt says:

    Great post, it’s all about the relationships we have with our list and if we a solid niche and have a targeted list the better. There are plenty of people that make a reasonable amount of money from small lists. 🙂

  • Siegfried says:

    I think email list with 5 people can be better than list with 1000 people – it really depends how lists convert. Thanks for sharing this
    Best Regards

  • Steve says:

    I don’t think that size matters in this case. You can have a list of 10,000 people who are not your target customers and be a worthless list. On the other hand, you can have a list of 224 people who are very targeted and love your material. The 224 people will most likely convert at a much higher rate than the 10,000 and it costs a lot less to maintain the smaller list.

  • Sergio Felix says:

    Hey David, my list is very small as well, I think I have around 180 customers and about 150 blog subscribers.

    But now that I come to really think about it (and after reading your article) they have endured all my e-mail screw ups, affiliate offers I’ve sent and even every single thing I have sent that is not even marketing related (like mindset stuff, etc)

    So man, 300+ people are indeed a ton of people to talk to, if I was to talk with each one of them in a personal level but it’s something I’m willing to do.

    Thanks for the very cool article man, already gave me a few ideas on what to do next!


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