Often, when one goes to start a blog for any purpose, they just… start writing. There’s no blog content strategy. Categories and tags are thought up on the fly. There’s more focus on things like post frequency and blog post length than anything else.

I’ve done a lot of strategy calls with clients where we’re talking about their blog content strategy. Often, they come to me with plans such as “creating 6 pillar posts” or “make all my blog posts at least 1500 words in length”. They have obviously read all kinds of blogs about blogging and they have a little laundry list of mechanical tactics they believe will satisfy Google. But…

What they lack is an overall blog content strategy.

They’re too focused on tactics and they haven’t really addressed the strategy first.

In this video, I want to show you how to plan out your blog’s “big picture”. And I’ll give you an idea of how to structure it.

Blogging should not be reactionary. It should not be a content hamster wheel where you sit down to write something, but need to rack your brain about exactly what that will be.

Let’s making blogging intentional. Let’s be proactive. Let’s give it a purpose.