[00:00:00.23]
I want to share with you how not to get stuck with your email list hosting provider so that you can actually move that thing later on without a colossal amount of work. Very simple tip, and I definitely recommend that you heat it. Let’s get into it. Hey there, David here. So first of all, for you guys who have been watching my videos for a little while, you might notice that the angle is a little different. I’m playing with some stuff. It’s not just playing with some stuff. I’m actually in the process of making some changes here in my home office. Notice the boxes on the floor, stuff like that. But while I’m doing it, I’m also working on the workflow with regard to making videos for you guys with regard to lighting and that type of stuff. We’ll see what I can do. I’m not an expert on this stuff. I do WordPress. I don’t do videography. Anyways, I want to talk about something something here related to getting stuck with your email list hosting provider. And it came from a client that I was just checking out one of their sites, and they’ve got a pretty large email list, over 45,000 people.

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And it’s on an email list provider called Clivio. Now, I don’t have a lot of experience with this thing. It looks like a perfectly good provider, but they were looking at moving it someplace else. And obviously, it’s pretty easy to export email list and put them into another provider. People do it all the time. I’ve done it numerous times. Most of them, you can just download a CSV file of your list and you import it into something else, and it’s relatively painless. The problem comes with your past email content, and in this case, newsletters. Because here’s the thing, when you’ve been sending out newsletters to your email list, a lot of times that content is good. It’s valuable. You don’t really want to lose it. Now, did I mention that this client is paying over $700 a month with this provider? And it’s because, of course, it’s a really big list. And so you bring a list of 45,000 plus people into one of these providers, and your credit card is going to love that one. And so basically, the content is held hostage there because this provider, Clavio, does not have any ability to export and download past email campaigns.

[00:02:30.01]
The only thing we can do is to open up the web version of it and basically manually copy and paste everything. And it’s going to be a colossal undertaking if they choose to go through with it. And so I wanted to make mention of what my recommendation would be. This goes for any provider that you are using. I recommend that you be a little bit proactive here and back up all of your emails to WordPress. Less, okay? Especially if they’re newsletters. I mean, if you’re just sending out affiliate promos and you’re just smacking your list around upside the head like that, then maybe you don’t really care if you download it. But for good solid newsletters, you probably want to archive that stuff, and you don’t want all that really great content to be stuck inside of a provider that if you stop paying the bill, you lost it all. That would be really, really inconvenient. That’s putting it mildly. Like with my In Monday morning newsletter, the Morning WP, I make a point to archive everything. Now, of course, I’m using Fluent CRM anyway, so it’s all actually inside of WordPress, but I actually go the extra mile.

[00:03:42.02]
It takes me just a few extra minutes to copy and paste every single issue into an actual custom post type inside of WordPress. Even though I could query it out of the campaign set up with Fluent CRM and show it, they even have a little shortcut thing where you can show your archive. I just don’t like the the way it works. And so I put it into a custom post type where I have a lot of control. It’s all searchable and the whole thing. Now, that’s what I do, and I think that you should be doing the same thing, especially if you’re using one of these rented land providers that you have to pay every single month for. Because if your archives of your really good stuff is safe and sound inside of WordPress, that means the content is yours. It’s backed up all the time. It’s portable. Being that it’s inside of WordPress, and a colossal portion of the entire internet runs on WordPress, you’re going to be able to move it anywhere you want. Lots of people are going to know how to work with it if you need that. It’s very, very portable.

[00:04:43.07]
You can export it out really easily if you ever want to do that. It’s safe inside of WordPress. But not only that, when it’s inside of your WordPress site as a custom post type, it means you can display it on your site and add value. It’s not stuck in your email service provider. So So that’s my recommendation to you. Really, really simple. When you send out an email to your list, I don’t care what provider you’re using, Convert kit, active campaign, any provider you use, make sure you archive it inside of WordPress. Just take the extra couple of minutes and do it because you’ll have those archives for later. And sometimes you’re sending out some really, really valuable stuff to your email list. Well, what if you want to move your email list later? Your content stuck on your provider because they just don’t make it that easy to get the stuff out of there in most cases. Just ward it off at the pass, put it inside of WordPress.