Your email list, and how you use it, is one of the most important driving factors of your entire online business. And your list is perhaps your most important digital asset.

Yet, many grossly underutilize their list. Perhaps it is not knowing what to say. Perhaps it is a fear of angering your subscribers and having them unsubscribe. Too many simply don’t utilize the list they’ve built.

Set up correctly, your email list becomes not just a list. It becomes the true engine for your business. Your blog without the email list is like a car without the motor.

The Email Marketing Engine is a full course on email marketing. It isn’t about how to build your list. It is about what comes AFTER they subscribe.

1. What do you say to people after they subscribe?
2. How do you engage with your subscribers over time to keep the relationship alive?
3. How do you use an autoresponder?
4. How do you plan out marketing campaigns to your list?
5. How do you do email segmentation?
6. How do you use some of the more advanced strategies of marketing automation, lead scoring, etc?

This is our focus in this course.

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