Thrive Automator is an automation plugin for Wordpress. It is similar to Zapier in that it connects different pieces of software together, but it does it all within Wordpress.

Think “if this, then that”. So, you could build an automation such as “If user fills out Form X, tag them as a lead in my CRM”. There are other automation plugins for Wordpress, too. Uncanny Automator and AutomatorWP are both very mature options.

Thrive Automator is now out of beta. It is completely free. And, the way they’re doing it could be a game changer when it comes to automation within Wordpress.