Welcome to the
Blog Marketing Academy
Business strategy and training with the technical know-how to actually build it. For creators, membership site owners, coaches and marketers who want both the roadmap and the hands-on help to make it real.
Hey, I’m David 👋
I’m a bit of an “old man” in internet years. I founded a technology blog in 1998 and grew it into a six-figure, multi-author business. What started as a college hobby became a commercial success through advertising, affiliate revenue, online courses, books, and even a membership site before it was cool.
In 2008, I founded the Blog Marketing Academy with a goal to simplify building an online business and creating profitable blogs—something I’d already been doing for a decade. Since then, I’ve created multiple training programs, worked with thousands of students, spoken at conferences, and helped build countless websites.
Through all those years, one thing became clear: my students could grasp strategy all day, but they struggled with the tech of actually building it. I resisted getting into that aspect for a long time—frankly, I was tired of talking about tech after doing it for so long. 🤪
But around 2021, I decided to loosen up. I began offering services to help students actually build what we were discussing in articles, courses, and videos. Over the next couple of years, this evolved into an almost complete pivot.
Today, the Blog Marketing Academy remains a source of training on both business and tech—but I no longer focus on selling courses as my primary revenue. The business has transformed into a WordPress service agency, with Concierge as our flagship offering.
I’m a big believer in keeping business human, in transparency and staying personal. I also believe in using modern tools to scale and serve better. We’re based in sunny Tampa Bay, Florida. I love camping and traveling in our RV (I’m a bit of an RV nerd), and I’m most at home in shorts and sandals, sitting in a folding chair at a campsite, smoking the occasional cigar.
You can read more about my personal backstory over on my personal site.

My Core Principles
These are the core principles that guide how I run my own business… and how I advise my clients.
I believe in a business standing for the values of it’s owner. Stand for what you think is right in all business decisions. The golden rule applies to business, too.
I believe complexity is a symptom of a system breakdown. When things have gotten overly complicated, it is best to re-evaluate your assumptions.
I believe in building an online business platform which is “digitally sovereign”, and not dependent on a host of rented software or “big tech”.
People do business with people they feel like they know, like and trust. Not big, anonymous corporate blobs. And certainly not AI bots.

