Learning Center

Pit Stop: A Review Of Where We Are With Our Series (Episode #45)

Marketers often talk about this concept of the avatar, but very often people new to the business are confused by what it is, how to use it, and how to make it up. In this episode, we discuss the reader avatar and how to actually develop it. Doing so will allow you to create much more effective content as well as products your audience will actually want down the road.

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