Membership sites come in a lot of different flavors. Some of them do recurring billing while others are just a delivery vehicle for a one-off product.
There are a bunch of different reasons why you’d probably want (or need) to set up a membership site in order to jump start your online business.
In fact, this is why I currently have six different membership sites in operation. Only two of them are recurring and the other four are traditional products where I simply used a membership site as the delivery vehicle.
But, there’s always that story of the first one. 🙂