Instead of blindly creating a big ebook or other opt-in bribe, let’s create something which a lot less work – and MUCH more effective. Here is how to create an effective lead magnet, along with a 7-point checklist to run your next idea through.
One of the drawbacks of double confirmation is that a decent number of people just don’t subscribe. And not all of them are invalid. Here’s a way to deal with it if you use an email provider which supports it. I call it “hybrid confirmation”.
Do you always need to give away something for free to get people to join your email list? Perhaps not. We talk about that in this video, as well as a tactic you can use to get more BUYERS on your email list.
For new bloggers, picking the right niche can be a paralyzing kind of decision. Will anybody care? Is there any money to be made? Those post covers 6 of the biggest mistakes I’ve watched people make over the years when it comes to picking their niche.
What kind of content marketing strategies can we observe and apply from the new media network, The Blaze? Put the politics aside… and let’s learn.
We all need blog content ideas. And this 7 word question is a simple solution. Drop it into your email welcome sequence and let the ideas come naturally.
I personally use a spreadsheet to manage my editorial calendar. My spreadsheet is hosted on Google Drive that way it is shareable with others. And the nature of a spreadsheet means that I can have columns for any field I want. And, here are the fields which I personally use.
I have been blogging for a long time now and during that time, I’ve had many different styles of content planning. I’ve tried the “no planning” approach, where I’ve sat down knowing I needed to write something but had no idea what the hell to write. Been there, done that. 🙂 I’ve done the “mini planning”…
So, I wanted a whiteboard. A big one to go into my new office. But, I didn’t want to get a second mortgage to afford it. I arrived at a solution. For less than 10% of the cost of a comparably sized whiteboard pre-built, I got the job done.
When you are brainstorming things that you can create and sell, it is useful to know the primary things that people are willing to pay money for.