There is a 7 word question that I ask all new subscribers to the Academy email list. This question results in a lot of replies – some of them VERY long. But, I love it. 🙂

Because it provides me a TON of actionable information about my audience on what they need and want. And lots of blog content ideas.

You can watch the video above or read the transcript…

UPDATE: This video was recorded a few years ago. It was a blast from the past watching it (and my weird video setup. 😉 But, the idea is still quite valid to get content ideas. So, let’s jump in…

Blog Content Ideas With a 7-Word Question…

Sometimes every blogger at some point is going to have a hard time coming up with content ideas. And sometimes, you have a hard time maintaining that connection with your audience on what they really need and want.

Well, in this video I’m going to tell you a 7 word question that can help give you endless supply of blog content ideas.

So, as I said, sometimes we all run out of content ideas. And also, it’s very important both from a content creator standpoint but also from a marketing standpoint to maintain that constant connection with the audience on what they need and want.

Blog Content Upgrade

And so, this is a 7 word question that I ask all of my subscribers. And if you’re on my email list, you probably have seen this because it actually get sent to people. It’s like a welcome email that goes out on my list.

But those 7 words are…

What is your biggest challenge right now?

So, the beauty of this question is that, it jumps right to what people are struggling with. And when it comes to ideas for great content and also knowing what kind of things that you can potentially create products to solve for them, it’s the problems with the challenges which are going to get them motivated.

And I can tell you from my perspective, the emails that I get to answer this question are sometimes off the charts! Sometimes they’re really very long! I’ve had literally people tell me their life’s story.

And I think there’s something about the fact that they have just subscribed to my list so it’s that little bit of a transaction at that point or a little bit more invested into me and to the Academy when they subscribe to the list.

And then I hit them with that question… and it’s like I opened the flood gates and it just comes at me. It’s awesome!

Some people give me really short replies. Some people give me just these really long replies and I love it! I love knowing what is on your mind because it helps me better serve my audience with content. But it also helps me know what people are dealing with so that I can better handle it with my content as well as with my courses here at the Academy.

So, that’s the 7 word question. What is your biggest challenge right now?

What I suggest that you do is that when you have that welcome email that goes out to your subscribers, you want to get them on to your list; you want to put that question on there. And literally invite them to reply.

Do not hide behind a bounce email address. You want to have a return email address on that that they can literally hit reply and that email will go right to you.

And in my case, it literally goes right to me. It does not even go to my support desk; it does not go to my VA. It goes right to ME. And almost everybody I reply to, personally. Even if it’s just a simple, “Thanks for replying”.

But most of the time I get back with an actual response because I want to have that 2 way conversation with my audience. I don’t want anybody to think that I’m sitting here just lecturing you. I want it to be about that conversation.

Okay? Put that to use and I look forward to hearing your results.

And by the way, if you find these videos valuable, I would be humbled, if you subscribe to my YouTube Channel. There’s a button somewhere on this video that you can just smack and you will be able to subscribe to the channel.

And if you’re not already subscribed to the Blog Marketing Academy site, head on over to and take care of that right now… I’ll see you soon!

If you could use some lead magnet ideas, too, we’ve got ya covered.

This question might help you with one email in your welcome sequence to get more blog content ideas. The Email Marketing Engine course can help you craft all of your automated emails to your list.

Got A Question? Need Some Assistance?

Have a question about this article? Need some help with this topic (or anything else)? Send it in and I’ll get back to you personally. If you’re OK with it, I might even use it as the basis of future content so I can make this site most useful.

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