Black Friday and how to play it smart

Now, don’t get me wrong…

I am a business owner, too. So, I would be stupid not to work Black Friday into my plans around here. And I have, and you’ve been seeing it for the last few days.

But, PLEASE don’t go out there today and spend money stupidly. Don’t rack up debt. Don’t go into some weird buying frenzy or camp in front of a store. 🙂

As a consumer, I play Black Friday weekend by only buying items I was planning to buy anyway, or things which will serve me long-term.

For instance, to this day I have an external hard drive I use for my computer backups that I picked up for a good deal on Black Friday about 3 years ago.

I look for things which will serve me long-term and deliver a solid return on investment (which isn’t only about money).  And, if I can buy it at a lower rate, it increases my ROI, right?

Now, in this business we’re in of building up our blogs and our online businesses, this is a solid arena to look for deals in – IF you have a solid use for it. Because, an online business can generate income. The ROI is through the roof once it is up and running. An online business has the highest ROI of all because the initial startup costs are so insanely low compared to other types of businesses.

An investment into your online business, then, makes a great place to look for Black Friday offers that will serve you long term. Or… equipment that will make you better able to grow your online business.

If you were looking to do more online video, for instance, then today would make a good day to find a deal on a webcam.

If building your email list was going to be a higher priority for you in 2018 (and it should be), and you didn’t already have a solid list building plug-in for Wordpress, then today would be a great day to pick up that plug-in.

If you had plans to build up your membership site and today you found a good deal on a membership plug-in, then today might be your day.

Point is… if you’re smart about it, then the next few days are an opportunity to lower startup costs on your online business and, hence, increase your return on investment.

Now, it isn’t only about tools. Sometimes it is also about securing access to training and SUPPORT to grow your business. And that’s exactly what is available with The Lab Membership.

I am not running a discount offer this year on The Lab. Instead, I am using this time to do what I have needed to do for a little while – and that is END the availability of lifetime memberships.

In terms of ROI, though, it doesn’t get much better. Pay once for your Lab membership and you’ll receive the benefits of The Lab as long as I am here – for lifetime. Nothing else to pay – ever. Your ROI increases constantly.

In addition to all that you already get as a Lab member, I’m making some changes to increase the value, including:

• I’ll now be delivering a live training workshop and Q&A every other week, customized to the needs of my Lab members. This is a massive evolution from our office hours calls.
• I’m developing a custom, proprietary system in-house to allow us to deliver an individualized coaching experience at scale. This is going to radically increase the level of individual customer service beyond what it already is.

My goal here is to make The Lab the best tool set out there for people looking to start, build, grow and scale an online business around their blog.

So, this Black Friday weekend, I’m not doing any cheesy discounts. Instead, I’m holding prices in the already too low position for a few more days so that you can secure a lifetime membership.

After Monday, the lifetime membership goes away. Rates will go up. And the next time you see a lifetime membership available, it will run you close to double what it will cost you right now.

This isn’t some Black Friday marketing tactic. This is actually me making structural changes needed to fit the value of The Lab. I just happened to time the change for right after “Cyber Monday“. 🙂

Make your Black Friday count – and help deliver value for you long after this weekend is over. Done right, this is an opportunity to increase ROI by lowering startup costs and locking in those deals that will serve you long term.

– David