Skip to content
Blog Marketing AcademyBlog Marketing Academy
  • Concierge
  • ServicesExpand
    • WP Speed FixFix your site’s performance
    • Strategy CallsMake your business… my business.
    • Implementation SessionsBook it. Then let’s build it.
    • Technical ServicesGet my hands-on help with your site.
    • Hosting PartnersFast, reliable web hosting managed for you
    • Concierge ToolkitThe tools and services I use
    • Anytime CreditsUse credits to book calls and services.
    • Client Success StoriesWhat clients have said
    • All Client Services
  • LibraryExpand
    • Article LibraryLatest articles, guides and reviews
    • Video LibraryTutorials, training series and much more.
    • NewsletterArchives of the weekly newsletter, WP Edge
    • YouTubeFree tutorials, reviews, tips and WordPress training
    • DocumentsLibrary of worksheets and documents
    • Podcast ArchivesArchived episodes of my podcast
    • View All The Latest
  • About
  • Contact
Subscribe
Account Client Login
Blog Marketing Academy

Issue #142

I messed up the name of my business?

Sent onMay 18, 2018

Let me start off with a little confession…

There are times I wish I hadn’t named my business the Blog Marketing Academy.

The reason is because of that word “blog”. The word “blog” has a lot of baggage. A lot of ideas of what it entails that are rather stuck and outmoded.

I mean, it’s weird that a business called “Blog Marketing Academy” has, as one of its first things inside the training, to tell people to stop blogging and don’t focus on the blog at first. It is because a “blog” has that baggage. The baggage of lotsa lotsa writing. Of publishing new stuff a lot. Of thinking about things like fans, audience size, readers, followers.

Meh.

Not that those things are bad, but it isn’t what works across the board. And it isn’t really what I do. I’m not here to teach people how to get famous and build up a bunch of fans. I’m here to show people how to build online businesses. We’re talking customers… not fans.

And, I’m big on CONTENT marketing. That content can take many forms. For different purposes. And to see the big picture, one has to be free of the mental baggage and expectations that typically come along with that word “blog”.

But, “Content Marketing Academy” is a little long for the tooth. 🙂 Besides, somebody owns it. Whatever. 🙂

What does the “big picture” look like for blog marketing?

How DO you make money with a blog? How do you use a blog to market a business?

What I figured I’d do is roll back to some basics here. And, even if you’re not exactly a newbie, you may get some aha moments here, too.

The purpose here is to see the big picture of what we’re actually doing here when it comes to online marketing. And how all the pieces fit together. It is easy to focus on mechanics without the big picture. That’s when it is easy to get overwhelmed. Or to waste time on stuff which doesn’t matter.

Starting Monday, I’m going to cover different stages of the marketing process.

We’re going to dive into the mindset of the person we’re looking to reach. The person we’re looking to attract and sell to.

And we’re going to talk about what fits where.

When do you use a blog post? When might you offer a lead magnet? A webinar? When is it appropriate to make an offer?

How does the blog, the emails, the landing pages, the videos… all work together?

It starts off with a basic concept that one can find in a book which, surprisingly, now sells for over $279 on Amazon. I’ve seen it go for close to a thousand. For a freakin’ BOOK!

But, in that book is a concept that talks about the big picture. We’ll discuss it next week.

See ya then. And have a rockin’ weekend.

– David


David Risley

Here’s how I help people every day…


Make everything about managing your site simpler… by having me on your team to help make sure everything goes smoothly. By providing the very best tools, the best hosting and maintaining everything for you… I’ll take care of the mechanics so you can just focus on growth.

Learn More About Concierge

  • WP Speed Fix. Get the performance scores and core web vitals for your website fixed. Let me deal with the nerdy stuff. And let’s make your site purr like a kitten.
  • Technical Service: Going cross-eyed with WordPress plugins, theme changes, membership site setup, automations? Having difficulty making it all work? I can handle it. Ala carte work, as needed. No contracts.
  • Book A Call Anytime!. You can book either a strategy call (to talk strategy and planning) or an implementation session (where we’ll work on your site together).
  • ONEPass – All Access Pass To Every Course In The Library. For one small one-time purchase, you can unlock every course in the Blog Marketing Academy library. For life.
  • Get Some Anytime Credits. Use credits on your account to book development work or calls. Credits don’t expire, so services are flexible and “pay as you go”.
Learn More About What I Do

Did you like this issue? Consider sharing the opt-in page on social media to help it grow.
And feel free to forward it on to somebody you think will benefit from it.


The WP Edge is the official weekly newsletter of the Blog Marketing Academy.

The Weekly Newsletter For Creators, Membership Site Owners, Coaches and Marketers Using WordPress
Discover new tools and strategies while keeping up with the world of WordPress. Sent on Monday mornings.
OPTIN - General Newsletter (Sidebar)

The weekly newsletter for creators, membership site owners, coaches and marketers using WordPress. Sent every Monday morning.

OPTIN - General Newsletter

Work With Me

  • Concierge
  • WP Speed Fix
  • Strategy Calls
  • Implementation Sessions
  • Technical Services
  • Anytime Credits
  • ONEPass Membership

Resources

  • Blog
  • Video Library
  • Newsletter Archives
  • Documents
  • About
  • Contact

Copyright © 2008-2025 | A Brand of David Risley Enterprises (PC Media, Inc.). All Rights Reserved.

Hosting partner: Rocket Hosting

  • Terms
  • Privacy
  • Cookie Policy
  • Affiliate Disclaimer
  • Site Map

My weekly WP Edge newsletter is for solopreneurs building on the WordPress platform. Discover new tools and strategies while keeping up with the world of WordPress.

Takes just 5 minutes per week… sent every Monday morning.


Don’t Miss The Next Issue!

  • Client Services
    • Concierge
    • Strategy Calls
    • Implementation Sessions
    • WP Speed Fix
    • Technical Services
    • Hosting Partners
    • Anytime Credits
    • Client Success Stories
  • Blog
  • Video Library
  • Resources
    • Concierge Toolkit
    • Newsletter
    • Documents
    • Podcast Archives
    • About
    • Contact
  • ONEPass – All Access Pass
  • Log In