Issue #219

Sent to members on November 14, 2018

Lack of tech skills?

Sometimes we do have constraints that bump right up against our lack of skills.

Common for many in this business is lack of technical skills. And this is often coupled with the habit of comparing yourself to others where you see other good looking blogs and you try like hell to make your own look that good despite not having the skillset to do it.

You have two options here:

  1. Do it by yourself.
  2. Hire somebody to do it.

Now, going the “do it yourself” route is a viable option for some, but I see some people basically grinding their entire progress to a halt over it.

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In the “real world”, you hire people all the time. You probably hire somebody to fix your car, or to do major repair work around the house. You hire them because they’re the expert and you want the result quickly.

So, WHY is it that we lose this perspective when it comes to the Internet?

Why do you pay the auto shop a few hundred bucks to fix your car rather than try to do it on your own? Probably because you need the car to work so you can use it as quickly as possible. Plus, you don’t know how to fix the car yourself, most likely.

Yet, when it comes to certain things we do online, we get stuck in the “only one” mindset. We operate as if we’re the only one in the world who can do it. Or should do it.

But, you think… what about the money? Hiring people costs money. And, you don’t want to spend money you’re not making yet – and you might not have confidence in your ability to get the ROI from hiring somebody.

I get it. But, sometimes it makes perfect sense to spend a little money in order to alleviate a constraint which is holding the entire show back.

In a world with sites like Upwork and Fiverr, there is really no reason not to get a little help. There’s also services like The Blog Mechanic, offered by a long-time friend of the Academy named Kerry.

And I can tell you from experience that you are validating your progress when you hire somebody to get it done for you – or to shorten your runway. When I began investing in my business, my business took off.

Now, I know regardless of this, many will still look to do many things on their own. But, even then, there’s a right way… and a straight-up wrong way.

I’ll discuss that in the next issue. 🙂 Until then…

– David

Tech Talk

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