7 Strategies For The Perfect About Page (With Template and Examples)

Your blog’s about page is one of the most important pages of your site. Here are 7 core strategies to apply for the perfect about page, along with a template and examples.

  • Anonymous says:

    I’m not going to lie, I used your About page as a guide when I created my own and it’s been really effective. I have business owners and readers emailing me like they already know me after reading it. I’m going to step it up a notch and add the calls to action tonight.

    I like this version of the About page that you have now, that’s just awesome!

  • David,
    I’ve been thinking about overhauling my About page. I know it sucks. This post is all that I need – succinct, all meat, straight to the point. Perhaps I should follow what mikecrimmins – copy your, or use it as a guide, About page.

  • I think being creative and showing your personality helps a good about page

  • Kris Beus says:

    Really good post. I got to your blog from the guest post on pro blogger and what is really interesting is both have actually made me act. I am going to look at my about page because I really didn’t think it was that important and I am also thinking a lot about what type of reader will click. Anyway thanks for all the great information!

  • Simple and actionable. Thanks Dave, this was really helpful.

  • Hhhmmm, food for thought. Error number one the About page… mine is called who are you Martin Price, as I thought this would get my name listed by SEO… I’m bookmarking your site David and will update my blog with your tips and techniques. Thanks, Martin

  • Mike says:

    Thanks for the post, my About page is terrible! I think I will tell my readers a good story about myself!

  • Steve Scott says:


    Some great Ideas on ways to make an about me page really good! This can be a really important concept. I will definitely be addressing it!

  • CareerGameJP says:

    Thanks for this, David. I’m just getting our blog ready to go, and this couldn’t be more timely. The current about page is the usual boring stuff. This gave me a great outline to actually tell people why they should care.

  • Great tips David, I’ve been thinking about “renovating” my about page and will definitely use this post as a reference.


  • Dave Doolin says:

    Maybe #7: If you can’t write it yourself, get somebody else to write it.

  • bryanwongyh says:

    hey david, i totally agree with you that your about page should be a good summary of who you are and not beat around the bush and then finally get to the point. Looked at your about page. Looks awesome! It’s like your life story from school to where you are now.

  • Rob Berman says:

    I need to go check my About page. I know I have some of these correct but not all 6 of your points.



  • Shae Bynes says:

    These are great tips, David. There are two of them that I’m missing and will have to address. Thanks! I just read your About page and I LOVE it!

  • David,

    Awesome tips on creating the “About” page. I recently launched my blog and struggled heavily to design an intriguing About me page….but thanks to you, it’s done!

    Sorry it’s so similar, but after reading literally hundreds of about me pages, yours was THE ONE AND ONLY that stood out (I’m visual so that helps too) :-).

    Thanks David!

    George Garner

  • Anonymous says:

    Thanks for the great tips and strategies! I am going to go make these revisions now. It has been a pleasure to chat with and run into you on these last few occasions.

    I look forward to having you at one of our upcoming events.

    As far as the “About Page,” great points once again. I have rewritten mine a few times now, each after I learn something new like this. Like you said it is one of the most clicked links as well.

    Have awesome day and safe trip!

  • Caleb says:

    I had a good About page but was forced to spruce it up after reading this post. Tell me what you think?

    This is my first time here and I have enjoyed the posts I’ve read so far…thanks for the info!

  • This has really provided me with some great information as I am trying to give my blog a make over. I guess it won’t hurt looking at a few sites to get an idea.

  • Ayngelina says:

    I never thought to add a call to action on my about page, heading there right now to change it!

  • Clarisse Cunha says:

    You rock! Very good tips. Thanks

  • Sheepish confession..mine was pretty terrible by this reckoning! 😉 Fixin’ it up now!

  • Javier says:

    Great post David, your blog and what you teach here have been a blessing. I need to change my whole about page on my blog. Thanks, Javier.

  • Rebecca C says:

    I just set up my new About page doing everything this AP says to do, step by step. Now my About page is logical and makes it clear what you can do on my blog and what it is for. THANK YOU, David! This is so focused and helpful!

  • Karen M says:

    As always, David…You’ve nailed it and presented a fun and actionable process for creating the About page.

    I totally concur about how important a page this really is…and can’t count how many websites I’ve visited over the years with NO About page! :-O

    If I am unfamiliar with a website (not a known brand) and there is NO About page, I leave! Period! It’s too easy to hide — nameless — behind a domain name and call yourself a business!

    I also agree that Thrive makes it literally ^^painless^^ to create an awesome About page (…or any other page for that matter).

  • Sheri says:

    Great advice as usual. Now after reading this it seems so obvious and clear, like “why didn’t I do some of these things from the start?” But I öove learning and this information is so clear and concise! Fantastic. Thank U

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