LAB COURSE
Email Marketing Engine
The engine that drives a scalable online business isn't just the email list... but what gets sent to it.
This course is about everything that happens after they opt-in. Build a powerful email marketing engine... even if you're not the greatest writer.
So, you've built an email list. Or perhaps you're still working on that. After all, it is one of those things that never stops.
But, then you get "blank slate syndrome".
It is like writing an essay... or even a sales letter. You sit there and look at that blank document or that blank piece of paper. And you just feel... stuck.
How do you start? What do you say?
It can be paralyzing. The confusion on what to do and what to say is, too often, met with procrastination.
The same thing happens to people with their email list all the time. They've got email subscribers, but then they drop the ball. They don't email them much of anything. Because...
What do you say in the emails? When do you send to them? How often? In what tone?
It wastes a hugely valuable asset. Even small email lists (even with 100 or less subscribers) can be valuable lists if you send the right stuff to them.
But, how do you do that?
Is This What Your Email Marketing Looks Like Now?
Do you wonder what to write for your email subscribers?
I mean, after you send them the lead magnet or a welcome email, do you get confused as to what you should do after that?
Do you just send them your latest blog posts because you don't really know else to do?
Or, you've heard about autoresponders. You know that every high-functioning online business out there has these automated campaigns running 24/7. But, how do YOU do it to YOUR subscribers? It seems like it should be easy, but... sitting there looking at that email writing screen is daunting.
Email Is The Engine Of Your Business
Building your email list is like putting gas in your car. It is potential energy. But, it doesn't do anything for you until you start the engine.
But, once you turn that ignition key, the engine roars to life! Hit that gas pedal and the car goes.
An email list, alone, is like an engine which is just sitting there. It isn't going to do you any good until you hit the "go" button. Once it is running, then your business begins to move down the proverbial road. And you can increase speed over time.
Your email list is the engine. But, it has to be USED.
And just like an engine which hasn't run in a long time, your list can go stale if it isn't used. So, it is best to use it routinely... and use it smartly.
Introducing...
The Email Marketing Engine
Inside The Lab, we had a course called the Email Followup Engine. This course was focused on the use of automated marketing campaigns (autoresponders). But, it didn't cover the full picture.
The Email Marketing Engine is the full story - and a radical redo of the original course.
The Email Marketing Engine is about everything which comes after they opt-in.
Our Guarantee
Money Back Guarantee:
Try any Blog Marketing Academy course for a full 30 days. If it doesn't float your boat for any reason, just contact us and let us know. We'll refund all your money back. Nice and simple.
Support Guarantee:
Our courses aren't just a bunch of videos. It is support, too. Your course purchase comes with personal support. Any questions you have will be answered quickly and personally.
The Lab is awesome! I really like the Roadmap because David gives you just a few things to focus on at a time so you don't have to worry about what to do next. Before the Lab I didn't have much of a strategy for building a business, and I really like how BMA gives you a step-by-step approach. Try it out!
I've spent the past 5 years doing a bit of this and a lot of that with no real plan in mind. BMA has changed that! It's given me the clarity and step-by-step strategy to finally turn my blog into a profit stream for my coaching business. Thanks, David!
Course Outline
This course includes...
You Will Discover...
- The subscriber life cycle - and how to talk to them at different stages
- Exactly how to segment your email list into different groups so that you can send laser-targeted messaging they'll want
- How to make the best use of tagging and custom fields
- The 6 different types of email followup campaigns - with exact guidance on how to do each
- The 3-point triangle that will guide your email marketing strategy
- How to engage your subscribers and get them to talk back
- How to develop your own personal brand and voice... and then weave it into your emails
- How to plan out an email marketing sequence, start to finish
- Specific strategies for ongoing engagement with your "general list"
- How your autoresponders and your broadcasts work together - and how to automate it.
- Specific instructions on the 5 kinds of automated email campaigns - with examples and swipe copy
- How to take care of email list mechanics, like lead magnet delivery, opt-ins forms, etc.
- How to maximize your email delivery rates
- How to use lead scoring to put the money-making power of your list on the next level
- How to structure your emails so they work on different platforms
- Much more
All Our Courses Include...
Speed Learning
Short on time? No problem. All video lessons can be watched at 1.25x, 1.5x or 2x the normal speed.
Mobile/Tablet Friendly
Every lesson in our courses are optimized for all devices. Watch it anytime, anywhere on your terms.
Bite-Sized Lessons
No overwhelming 1 hour lessons. Video lessons are broken up into digestible chunks so you can work it into your life.
Learn On The Go
All our courses are transcribed and accompanied by audio versions. Learn your way - and on the go.
Personal Support
Support is handled in-house, and David will personally answer student questions. Send in a question and we'll get back to you within 24 hours.
Money Back Guarantee
Try any course for a full 30 days. If you don't completely dig it, send an email to our support and we'll promptly refund your purchase.
Ready To Make Your Email List Work For You?
Get lifetime access to this course (and all future updates) for just...
$95