WP Fusion

It isn’t often I come across a plugin that does it’s job so well that I feel it has no flaws. Like… it is perfect. And it always gets better. I know that feels like a massive overstatement. Like I’m blowing hot air. But, honestly, WP Fusion does what it does so well and so thoroughly… and it’s developer (Jack) is so responsive… that I just can’t think of anything bad to say about this plugin at all.

Here’s the short version…

WP Fusion will tightly integrate your Wordpress site with your CRM, thereby allowing you to control numerous aspects of your site via tags. It will connect your Wordpress site with almost anything.

Think of it like this…

By adding or removing tags on the profile of any of your subscribers in your CRM, you can change what they see on your website. Automatically.

This is an extremely tight integration. This is a totally different ballgame than some list-building plug-in that can make pretty opt-in forms and drop new subscribers into your CRM. WP Fusion is not a list building tool.

WP Fusion literally FUSES your blog with your CRM, making your Wordpress site a direct extension of your CRM and marketing automation platform.

Using this integration, WP Fusion can dynamically change your site based on your subscriber’s tags. It can also secure content (hello membership site owners!). It provides DEEP integration with a ton of plugins to provide deep integration with your CRM. There are so many little events across your site that you can tie into a tag in your CRM and thereby enable any kind of marketing automation you’d ever want.

Want to add a tag to anybody who fills out a form built with Gravity Forms? No problem. Want to secure an online course built with LearnDash based on a tag? No problem. Want to send everybody with a particular tag to a special page right when they log into your membership site? Sure. It is truly mind-boggling how many things you can do when you have WP Fusion in the mix.

Simply put, WP Fusion is my go-to tool for any membership site that I build unless the client is already knee-deep into another solution. While it is not positioned as a membership site plugin, it happens to be a PERFECT fit in that situation. By combining WP Fusion with tools such as WooCommerce, LearnDash, FluentCRM and others, you will have a membership site platform that is far more powerful and flexible than pretty much any dedicated “membership site plugin” that you can find.

This is truly one of the most useful plug-ins I’ve ever used.