The WP Edge Archive

Every issue of my weekly newsletter, going back to 2017. What I'm building, what's changing in WordPress, and what I'd do about it.

606 issuesMondays since 2017Free to read

#167Jun 29, 2018
Make em’ STICK (for more traffic)
Yesterday, we talked about scroll depth as a key indicator that your site is ticklin’ people’s fancies. And the more you wet…
#166Jun 28, 2018
Make em’ SCROLL
Let’s continue talking about how to tweak your site for more traffic from Google… by optimizing for human beings. Now, answer me…
#165Jun 26, 2018
Tweaking for Google
Yesterday, I talked about the fact that there are 2 components to modern SEO: On-Google optimization to entice people to click through…
#164Jun 25, 2018
Google is watching
Today, we’re going to begin to breach the topic of Google SEO and how it works. We’re not really going to be…
#163Jun 22, 2018
What if you don’t have much of an audience yet?
So, yesterday, I talked about how I hate keyword research. And I talked about how I keep my ear to the ground…
#162Jun 21, 2018
I hate keyword research
I’m going to let you in on a little secret… You might think that as a “professional blogger” (some might call me),…
#161Jun 20, 2018
How SEO has evolved (and why your rankings dropped)
In the “old days”, optimizing for search engines really was mostly a deep-dive into literal words. Meaning, you put those keywords on…
#160Jun 19, 2018
Struggling with Google rankings?
Yesterday, I shared with you the 7 word question. And I got some replies from you guys with things you guys are…
#159Jun 18, 2018
The 7 word question
There’s a simple 7 word question that can really help you with your blogging and your content marketing. This question is one…
#158Jun 15, 2018
I’m a fake
Few years ago, bloggers had a really big conference. It used to be called Blogworld, then it was renamed to the New…
#154Jun 14, 2018
Just ship it
Being a perfectionist is extremely counter-productive. And it is bad for business. Might seem weird to say, but think about it… I…
#156Jun 13, 2018
Being disagreeable
Today, I’m going to step off the reservation for a minute. We’re not going to talk about blogging… or business. I’m going…
#155Jun 11, 2018
Finally, they built it
Since I’m doing some work internally on the website, there’s something I’ve begun to use in Thrive Architect that I thought was…
#154Jun 8, 2018
More than one lead magnet? Yes.
OK, there’s clearly much more to talk about when it comes to real list building. But, this week has been all about…
#153Jun 7, 2018
A strategy to help you NAIL your lead magnet
This week we’ve been talking about lead magnets. And, the last few issues were a wee bit long. I know this is…
#152Jun 6, 2018
Brainstorming awesome lead magnets
Yesterday,I talked about the 7 criteria for an effective lead magnet. If you missed that issue, you can view it right here…
#151Jun 5, 2018
7 Criteria For An Awesome List Giveaway
OK yesterday, we talked about bad lead magnets. The ones which don’t work very well. Today, I want to talk about GOOD…
#150Jun 4, 2018
Bad lead magnets (the top 2)
Let’s talk about lead magnets. Again. Why? Because, while we’ve talked about it many, many times… I still see MOST people doing…
#149Jun 1, 2018
Perhaps I can sell this for $7 (bad idea)
Today, let’s talk a bit about designing your sales funnel and what goes where. If you like making money, then listen up.…
#148May 31, 2018
Killing your business by accident
As you likely know (due to the onslaught of privacy policy updates last week), the General Data Protection Regulation (GDPR) is now…

Hosting & Care

Learn

Membership & About

Get The WP Edge

Is your site working for you?

Get The WP Edge

The WP Edge Archive

Make em’ STICK (for more traffic)

Make em’ SCROLL

Tweaking for Google

Google is watching

What if you don’t have much of an audience yet?

I hate keyword research

How SEO has evolved (and why your rankings dropped)

Struggling with Google rankings?

The 7 word question

I’m a fake

Just ship it

Being disagreeable

Finally, they built it

More than one lead magnet? Yes.

A strategy to help you NAIL your lead magnet

Brainstorming awesome lead magnets

7 Criteria For An Awesome List Giveaway

Bad lead magnets (the top 2)

Perhaps I can sell this for $7 (bad idea)

Killing your business by accident