The complete guide to how to build your email list from your blog, including opt-in and lead magnet strategy that is working today.
This is part 2 of how to create a perfect lead magnet. In this part, we take the 7-point checklist from episode #70 and apply it to the “real world”.
What are some bad lead magnet ideas? And what are some good ones to aim for? What’s wrong with the “big honker ebook”? What is the problem with offering a 7-day free course as a lead magnet?
Also, we talk about why you should have MULTIPLE lead magnets rather than just one. This is an important episode, because the lead magnet sits right at the top of the blog profit funnel.
What is a lead magnet? Well, it is just something to give away to get people onto your email list. Right?
Well, there’s more to it. In this part 1 of 2, we’re going to dive into how to create the PERFECT lead magnet. In this episode, I share the TWO main purposes of a lead magnet (most people forget the second one). And I’m going to share a 7-point checklist of criteria for the perfect lead magnet.
The good news is that it will save you a lot of time, because the perfect lead magnet is actually a lot LESS work.