The complete guide to how to build your email list from your blog, including opt-in and lead magnet strategy that is working today.

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In this episode, I talk about Udemy and the pros and cons of publishing courses on this popular platform.

I also discuss the best ways to use Udemy to build your own business.

If you’ve ever looked at the potential of earnings from Udemy, be sure to listen to this episode first.

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What if you could double your email list signups simply by rearranging some of the content you already have – and not have to actually take the time to create anything new? Perhaps you can.

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This is part 2 of how to create a perfect lead magnet. In this part, we take the 7-point checklist from episode #70 and apply it to the “real world”.

What are some bad lead magnet ideas? And what are some good ones to aim for? What’s wrong with the “big honker ebook”? What is the problem with offering a 7-day free course as a lead magnet?

Also, we talk about why you should have MULTIPLE lead magnets rather than just one. This is an important episode, because the lead magnet sits right at the top of the blog profit funnel.

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What is a lead magnet? Well, it is just something to give away to get people onto your email list. Right?

Well, there’s more to it. In this part 1 of 2, we’re going to dive into how to create the PERFECT lead magnet. In this episode, I share the TWO main purposes of a lead magnet (most people forget the second one). And I’m going to share a 7-point checklist of criteria for the perfect lead magnet.

The good news is that it will save you a lot of time, because the perfect lead magnet is actually a lot LESS work.

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I personally hate the word “ebook”. It is just SUCH an overused word. It could literally mean anything from a one-page PDF, to a several hundred page digital novel, to a Kindle book. But, there is another thing I hate about it… It is that little word “book” in there. That word immediately brings to

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Instead of blindly creating a big ebook or other opt-in bribe, let’s create something which a lot less work – and MUCH more effective. Here is how to create an effective lead magnet, along with a 7-point checklist to run your next idea through.

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Do you always need to give away something for free to get people to join your email list? Perhaps not. We talk about that in this video, as well as a tactic you can use to get more BUYERS on your email list.

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How do you deliver an ebook or other giveaway as an opt-in offer to build your list? And, how do you manage offering multiple ones without multiple lists? Here we discuss the actual mechanics of delivering opt-in giveaway offers. Several different methods are discussed.

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