When I recently migrated my email list from Drip to FluentCRM, there was an issue of cleaning the list. And switching platforms is a great opportunity to clean your email list. The issue was twofold:

• I had leads from a few different places that needed to be brought into FluentCRM. Some of those emails were old and I had to figure out which.
• I was going to begin sending emails using AmazonSES and I didn’t want my first few emails to be sent out to bad email addresses as this could really hurt my sender reputation and my account health with Amazon.

So, I had to do a few things to ensure a good experience as I switched email platforms. I needed to clean the list as best I could.

And I needed to “break in” a new email platform to begin sending emails without hurting anything. After all, good email delivery rates depend a lot on building up your reputation as an email sender. L

et me share a few thoughts on this that might prove helpful…