Over the years, I have used so many different ecommerce platforms in my online business that I’ve lost count. Plus, shopping cart systems have come and gone. Things have changed.

So, what ecommerce platform should you use? Should you use a hosted solution like Thrivecart or Samcart? Should you just use a membership site plugin like Wishlist Member or MemberPress? Or should you use something like Surecart or WooCommerce?

Like many things, I’ve been through the evolution on this one. And I will say… I didn’t exactly land where I thought I would. In fact, my top recommendation today is an option I used to tell people to stay away from because I thought it was too complicated. Ironic, I know.

Below, I want to cover the options. I want to show you what to keep in mind when selecting an ecommerce platform for your business. I’ll also tell you what I recommend in almost all cases – and why.