You have a great idea for your blog-based business. You think it'll work. But, you have no idea where to start and how to turn it into a doable plan...
You've spent countless hours trying to build your blog-based business, but feel you're going in circles with technical confusions & wrestling code and plug-ins...
You've read a ton of blog posts, gone in loops searching Google for answers. So much of your time is spent searching and piecing things together that you barely make any real progress.
It seems as if there are tons of online courses which promise to help, but none of them seem to paint the whole picture. Too much to buy... not enough results.
Then I'm sure you know how overwhelming it can feel. It is downright confusing. And you end up paralyzed by your own over-analysis.
But, here's the real problem...
All that time you spend spinning your wheels is time where your future business isn't working and you aren't making money.
That's time where the value you have to bring to others isn't being recognized.
That's me along with my wife (Malika) and 2 kids.
As a veteran blogger and online entrepreneur for 19 years, I am amazed at the growing amount of courses, information and tools for bloggers. But...
So many aspiring online entrepreneurs are still paralyzed. They're not making real headway. They're confused on what to do next. In many cases, they're still stuck at the initial stages wondering if their idea will even work.
It is paralysis by analysis. And all the Googling and reading in the world doesn't fix it.
Running a business like the Blog Marketing Academy, I've created my share of training courses. But, even with them... I found that too many of my students still weren't making the headway that I wanted for them.
Clearly, it wasn't lack of information which was the issue here.
With so many different training courses out there, so many "gurus", so many tools which promise to make things so easy... clearly the fact that so many bloggers were still stuck in the growth process showed that something was missing.
When I would run a survey of my Academy readers, certain keywords would routinely come up...
Sometimes they'd tell me "lack of time", although judging from the other feedback, their issue wasn't truly not having enough time. It was that they didn't really know what to do with the time they had available.
There is something fundamentally wrong when there is all this training and information, yet the people it is geared toward remain confused and overwhelmed.
The reason that building up your online business seems so utterly confusing and overwhelming is pretty simple. In fact, it has an exact anatomy.
Confusion exists when everything appears to be equal and it is all moving at the same time.
Imagine sitting in the middle of a busy intersection with cars whirring all around you at full speed. It is total chaos. Well, that's what online business feels like. Or, at least it can and often does to people just starting out.
Do you focus on SEO? Do you work on a product, a membership site? Is your time best spent blogging? Webinars? Video marketing? Podcasting? All of it seems important... all of it being talked about simultaneously by every "guru" out there.
It all seems equal. And it is all moving simultaneously. And that isn't helped one bit when you're out there going through a bunch of courses, reading blog posts and listening to podcasts in an effort to solve the problem. It actually exasperates it!
With everything whizzing around you, the solution to the overwhelm is simply to choose ONE thing and make it sit still. Then, move to the next and do the same thing. And so on.
By focusing on just one thing at a time, the confusion boils away and is replaced with predictability and order.
Easier said than done, in most cases. And I've not found any course or step-by-step process which was complete enough to take the student by the hand and actually enable them to do just one thing at a time.
While there are courses on pretty much every topic, from every "guru"... I could not find one global ROAD MAP that brought all of it together into a step-by-step progression.
Sure, many have promised it. But, nobody delivered from what I can tell.
So, in my quest to deliver the ultimate outcome that my customers wanted, I set out to create the solution. And, I call it...
I love that this is laid out step by step. I have been working in online marketing for quite a while but found myself mostly trying to piece together steps as I went... only to discover that there was always something important missing. Thanks for this!
The Roadmap is a 5-phase plan that takes you from absolutely zero... up to a point where you not only have a proven product which is generating sales... but you will have a systematized business that is growing and enabling you to live the lifestyle you choose to live.
You do not have to have a blog to begin. You don't need an email list. No product. No traffic. You don't even need to be entirely firm on your ideas yet. As long as you engage in the process - in the order as laid out in this Roadmap - you can make it.
The structure of The Roadmap is found in 5 different phases. These 5 phases are laid out based on my own experience - and almost 10 years of coaching other bloggers and watching the various difficulties that come up.
As you go through the 5 phases of The Roadmap, you will be told which videos to watch, which courses from The Lab Library to go over. You will be given actions to do along the way.
The Roadmap serves as your guide through the entire process. You can then apply "Just in Time Learning" to it... and ONLY spend your time learning what is immediately applicable to you and your business.
Click on Each Phase For A More Detailed Description Of Each:
The Foundation is meant to be just that... a foundation for your success as you move forward on this journey.
A big part of this phase is taking control of your own personal time to clear the way for progress in your business. Most students have plenty of demands on their time - and this is normal. But, putting some order into it clears the mind and helps ensure success.
We also cover a planning process called the Business Growth Formula, talk about the "big picture" on the business we'll be building, then gathering the essential tools you'll need.
By the end of this phase, you will have made your first sale online. Your business model will be proven, but we'll do it incrementally to allow for adjustments as needed. No big guesswork needed.
We'll be deciding on your niche, creating your business plan, your customer avatar. We'll be creating your minimum site framework - the core site needed to generate leads and sales (and nothing else). You won't be blogging. We're concentrating only on what matters.
You'll also tackle getting traffic using Facebook Ads (very affordably) to drastically speed up the process. This is, by far, the most effective and rapid way to start up from scratch.
Now that we have a proven business model, phase 3 is all about building out the remaining infrastructure of your business.
In this phase, we will set up your content marketing plan and schedule, set up your blog (properly), solidify your branding, set up your social media plan.
We'll also be implementing your sales funnels more fully in order to maximize sales and bring in leads on automatic.
In this phase, we'll be turning your business into a real system that will enable you to expand while not necessarily having to throw more time at it.
We'll be looking at employing marketing automation to increase your marketing power without you having to do much more work. We'll also be building out internal business processes and setting up more developed tracking of core metrics and KPIs (key performance indicators).
Phase 4 is very much about taking your business to the next level.
Phase 5 isn't so much about building up a business as it is about seeking out ways to grow your business across all mediums.
We'll be talking about different sales campaigns, using webinars to make sales, starting up an affiliate program, etc. We'll also get into various ways to enhance your content marketing using podcasting, video marketing, etc.
A lot of the work of Phase 5 is stuff people get into prematurely and end up getting stuck in the weeds. It IS important, but it is much more effective to apply it to a business already in operation.
The Lab - and this Roadmap - is as close to having me as your personal business coach as you can get without actually hiring me privately.
I've set up this Roadmap so that you are never alone as you progress. For example:
We'll also be monitoring your progress as you work your way through the Roadmap. While you will be taking the "do it yourself" route, we'll be there monitoring and offering assistance along the way.
Below is a screenshot of the actual Roadmap as it will appear inside The Lab.
Each step expands down to show what needs to be done. When you're done, you check off the box on the left side. The system will automatically keep track of where you are and advance you to the next step. The step that you're currently on is always automatically expanded - and future steps are greyed out (as you see in this image).
You'll always know where you are, what you should be working on, and have all the help you'll need to do it.
The Academy's unique step-by-step Online Business Roadmap to guide you through everything that you need to do to start and grow your online business... starting from absolute zero up to a point where it is your full-time business. Keep track of your progress and avoid overwhelm by always knowing what you should be focusing on.
Access to every single course ever released by the Academy, covering everything from planning, building, marketing and more.
"Quick hits" of immediately applicable strategy and tactics that don't require a whole training course.
Community mastermind sessions inside the Lab's Live Training Room, where we answer every single question to alleviate those confusions.
Our library of documents, worksheets, swipe files and shortcuts, all found in one central location for the sake of simplicity.
Direct, Personal Feedback
Receive feedback from David directly on everything from your niche idea, your lead magnets, products, landing pages... or even your business plan.
The members-only community forums, where you can receive quick answers and advice from David as well as any other Lab member.
We have a wide range of training courses, created over the span of 8 years. Covering essential skills of blogging, marketing, list building, traffic, sales and more. Such as...
Here are just a few of the courses inside the Lab Training Library...
The Facebook Ads Blueprint
The Expanded Redwood Strategy
The Business Building Bootcamp
The Content Marketing Clinic
One Page Online Business Plan
The Product Creation Blueprint
Building Your Blog
Building A Content Marketing Plan
The Membership Site Blueprint
The Perfect Blog
Building Your Email Followup Engine
And 11 More! (and new courses coming out all the time)
Everything I create is meant to be approachable, plain-English, and real. I aim to make things simple, and to shorten the process as much as possible. I'm also here to support you, with:
Can I just say that your guides and everything you do is superb. Haven't seen anyone else provide what you do.
David, your Creating an Effective Lead Magnet action plan is phenomenal. I now have a lead magnet that I can be confident in and one that is going to help me target my audience so much better than before! I was also able to complete my lead magnet in just two days thanks to your step-by-step teaching approach. Many thanks!
I really appreciate your work in The Lab. I've just started the course of Systems and Constraints. So well done. I'm a long-time professor in the humanities and, lord, I wish my colleagues had your training! It's like they've never thought about systems at all. I'd begun to think I was crazy for thinking in Systems all the time. It's wonderful to see how clearly you're outlining all of this for us.
Wow, I am deeply impressed. Thanks for getting back so quickly to my question, and for sharing great insights. It's great to have an exterior view on things and to have a way to openly express my challenges. I will be sure to use the feedback request regularly, and recommend it to all other lab users.
I have been blogging since 1998, long before the popular concept of blogging even existed. Back then, it was all done manually. For my first 10 years, I blogged about computers and technology and I built that blog into a multi-author, six-figure business. In 2008, I began what is now the Blog Marketing Academy. And, quite recently, I’ve even begun a new property for RV owners.
My experience in this industry is now at 19 years - and counting. I've built and grown businesses in very different niches. And, since 2008, I've helped literally thousands of students from almost any niche you could think of... right here at the Academy.
My focus is squarely on helping others achieve their goals with their blog... and to double the income of 1,000 bloggers in the next year.
When I'm not busy working on The Lab, I'm spending time with my family down in Tampa Bay, FL... and you'll often find me traveling and camping in our RV. It's kinda my thing. :)
I have hundreds of bloggers bookmarked, subscribe to dozens of lists, and half my memory is taken up by downloadables/PDF's. You're one of the few that I take seriously anymore.
First off, you have full control of your account at all times. You can cancel any time, right inside your account. No need to contact us. We never hide the option to cancel.
Secondly, this guarantee states that you have a full 30 days to try out your full membership to The Lab. You'll have access to everything - no exceptions. If you don't love it at the end of 30 days, get in touch with us and ask for a refund. We'll refund you every dime, ensure your account is cancelled, and we'll part as friends. No questions asked.
Blog Monetization Academy is a fantastic way for beginners in internet business to get a handle on how things should be done. Not only that, but most importantly, the structured approach of it allows you to get up to speed on things much quicker than if you'd just search for bits and pieces here and there on the internet. Just what you need starting out. The community is the best part of it all though. There's a great group of active lab members helping each other out all the time. Finally, David is very generous with his input and time to the community and individual questions on e.g. courses, and really cares for his members. I highly recommend joining!"
24 hours in and I must say this is THE BEST program I've ever invested in.
As a blogger, you already know what a tough job it is to make decent money with banner ads. And the quest to start a real business out of it is a minefield of conflicting advice and overpriced products. Inside the Lab, we zero in on the shortest possible path to income... assuming no product, no list. We WILL get there.
If you're a business owner already, most likely you're strapped for time. And the idea of spending countless hours researching the in's and out's of online marketing... well, you just don't have time. You need shortcuts. You need systems. You need it all in one place. That's exactly what you'll find in the Lab.
Consultant / Coach
As a coach, you likely have two needs: (1) To get more clients, and (2) To find a way to scale without your time becoming scarce. This model is perfect for you. First, we'll set up a lead funnel to get you more leads predictably. Secondly, we're going to build the leverage so that you're not stuck trading your time for money.
Oh... the Lab is perfect for you! As a course creator, the ultimate business model for you is to have your own membership site platform where you can sell your courses in-house, keep 100% of the profits, and build your own funnels. You'll have all the training - and the assistance - inside the Lab.
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