Finally, An Actual ROADMAP For Building Your Online Business From Scratch

(Like Having Your Own Online Business Coach... Without The Expense)

Is this what building your online
business currently feels like?

You have a great idea for your blog-based business. You think it'll work. But, you have no idea where to start and how to turn it into a doable plan...

You've spent countless hours trying to build your blog-based business, but feel you're going in circles with technical confusions & wrestling code and plug-ins...

You've read a ton of blog posts, gone in loops searching Google for answers. So much of your time is spent searching and piecing things together that you barely make any real progress.

It seems as if there are tons of online courses which promise to help, but none of them seem to paint the whole picture. Too much to buy... not enough results.

Then I'm sure you know how overwhelming it can feel. It is downright confusing. And you end up paralyzed by your own over-analysis.

But, here's the real problem...

All that time you spend spinning your wheels is time where your future business isn't working and you aren't making money.

That's time where the value you have to bring to others isn't being recognized.

That's me along with my wife (Malika) and 2 kids. 

Hi, I'm David Risley. And I Saw A Problem...

As a veteran blogger and online entrepreneur for 19 years, I am amazed at the growing amount of courses, information and tools for bloggers. But...

So many aspiring online entrepreneurs are still paralyzed. They're not making real headway. They're confused on what to do next. In many cases, they're still stuck at the initial stages wondering if their idea will even work.

It is paralysis by analysis. And all the Googling and reading in the world doesn't fix  it.​

Running a business like the Blog Marketing Academy, I've created my share of training courses. But, even with them... I found that too many of my students still weren't making the headway that I wanted for them.

Clearly, it wasn't lack of information which was the issue here.

Something Huge Was Missing...

With so many different training courses out there, so many "gurus", so many tools which promise to make things so easy... clearly the fact that so many bloggers were still stuck in the growth process showed that something was missing.

When I would run a survey of my Academy readers, certain keywords would routinely come up...

Confusion. Overwhelmed.

Sometimes they'd tell me "lack of time", although judging from the other feedback, their issue wasn't truly not having enough time. It was that they didn't really know what to do with the time they had available.

There is something fundamentally wrong when there is all this training and information, yet the people it is geared toward remain confused and overwhelmed.

Here's What The Problem Usually Is...

The reason that building up your online business seems so utterly confusing and overwhelming is pretty simple. In fact, it has an exact anatomy.

Confusion exists when everything appears to be equal and it is all moving at the same time.

Imagine sitting in the middle of a busy intersection with cars whirring all around you at full speed. It is total chaos. Well, that's what online business feels like. Or, at least it can and often does to people just starting out.

Do you focus on SEO? Do you work on a product, a membership site? Is your time best spent blogging? Webinars? Video marketing? Podcasting? All of it seems important... all of it being talked about simultaneously by every "guru" out there.

It all seems equal. And it is all moving simultaneously. And that isn't helped one bit when you're out there going through a bunch of courses, reading blog posts and listening to podcasts in an effort to solve the problem. It actually exasperates it!

The Solution Is Simple.

With everything whizzing around you, the solution to the overwhelm is simply to choose ONE thing and make it sit still. Then, move to the next and do the same thing. And so on.

By focusing on just one thing at a time, the confusion boils away and is replaced with predictability and order.

Easier said than done, in most cases. And I've not found any course or step-by-step process which was complete enough to take the student by the hand and actually enable them to do just one thing at a time.​

While there are courses on pretty much every topic, from every "guru"... I could not find one global ROAD MAP that brought all of it together into a step-by-step progression.

Sure, many have promised it. But, nobody delivered from what I can tell.

So, in my quest to deliver the ultimate outcome that my customers wanted, I set out to create the solution. And, I call it...

I love that this is laid out step by step. I have been working in online marketing for quite a while but found myself mostly trying to piece together steps as I went... only to discover that there was always something important missing. Thanks for this!

Jan M

The Roadmap is a 5-phase plan that takes you from absolutely zero... up to a point where you not only have a proven product which is generating sales... but you will have a systematized business that is growing and enabling you to live the lifestyle you choose to live.

You do not have to have a blog to begin. You don't need an email list. No product. No traffic. You don't even need to be entirely firm on your ideas yet. As long as you engage in the process - in the order as laid out in this Roadmap - you can make it.

The structure of The Roadmap is found in 5 different phases. These 5 phases are laid out based on my own experience - and almost 10 years of coaching other bloggers​ and watching the various difficulties that come up.

The 5 Phases Of The Roadmap

As you go through the 5 phases of The Roadmap, you will be told which videos to watch, which courses from The Lab Library to go over. You will be given actions to do along the way.

The Roadmap serves as your guide through the entire process. You can then apply "Just in Time Learning" to it... and ONLY spend your time learning what is immediately applicable to you and your business.​

Click on Each Phase For A More Detailed Description Of Each:

  • Phase 1
  • Phase 2
  • Phase 3
  • Phase 4
  • Phase 5

The Foundation

The Foundation is meant to be just that... a foundation for your success as you move forward on this journey.

A big part of this phase is taking control of your own personal time to clear the way for progress in your business. Most students have plenty of demands on their time - and this is normal. But, putting some order into it clears the mind and helps ensure success.

We also cover a planning process called the Business Growth Formula, talk about the "big picture" on the business we'll be building, then gathering the essential tools you'll need.​

The Roadmap = True Coaching

The Lab - and this Roadmap - is as close to having me as your personal business coach as you can get without actually hiring me privately.

I've set up this Roadmap so that you are never alone as you progress. ​For example:

  • Points throughout The Roadmap where you will be told to submit your idea to me for direct, personal feedback.
  • If you run into technical difficulties, you're directed into your options to get support from The Lab, including asking the community, submitting an office hours question and more. You can even choose to have us do it for you (at an additional charge).
  • Multiple progress report "pitstops" built into The Roadmap where you tell me how it's going and if there's anything you need me to clarify for you. And I WILL reply to you personally.

We'll also be monitoring your progress as you work your way through the Roadmap. While you will be taking the "do it yourself" route, we'll be there monitoring and offering assistance along the way.

What It Looks Like Inside

Below is a screenshot of the actual Roadmap as it will appear inside The Lab.

Each step expands down to show what needs to be done. When you're done, you check off the box on the left side. The system will automatically keep track of where you are and advance you to the next step. The step that you're currently on is always automatically expanded - and future steps are greyed out (as you see in this image).​

An actual screenshot of a section of the Roadmap, as found inside The Lab

You'll always know where you are, what you should be working on, and have all the help you'll need to do it.​

The Roadmap Is An Exclusive Feature Only Available To Students Of The Lab

My experience so far with the The Lab is that it's fantastic. I follow the Community daily. It's terrific and gives me the sense of having some colleagues in this strange endeavor. So, I'm anxious but excited. Thanks SO MUCH for your work. (Oh, and your podcast is great too.)

Virginia Wiles

Here's a quick rundown of what is
included in your enrollment in The Lab:

The Roadmap

The Academy's unique step-by-step Online Business Roadmap to guide you through everything that you need to do to start and grow your online business... starting from absolute zero up to a point where it is your full-time business. Keep track of your progress and avoid overwhelm by always knowing what you should be focusing on.

Training Library

Access to every single course ever released by the Academy, covering everything from planning, building, marketing and more.

Video Vault

"Quick hits" of immediately applicable strategy and tactics that don't require a whole training course.

Office Hours

Community mastermind sessions inside the Lab's Live Training Room, where we answer every single question to alleviate those confusions.

Document Library

Our library of documents, worksheets, swipe files and shortcuts, all found in one central location for the sake of simplicity. 

Direct, Personal Feedback

Receive feedback from David directly on everything from your niche idea, your lead magnets, products, landing pages... or even your business plan.

The Community

The members-only community forums, where you can receive quick answers and advice from David as well as any other Lab member.

We have a wide range of training courses, created over the span of 8 years. Covering essential skills of blogging, marketing, list building, traffic, sales and more. Such as...

  • How to start an online business from scratch, even if you have no blog, no list and no product yet.
  • How to come up with your business plan
  • Detailed training on membership sites, including mechanics, pricing, marketing, onboarding and more.
  • How to structure the 'perfect' blog, optimized for branding and conversions
  • In-depth training on goals, time management and systems to help accomplish what's needed.
  • Detailed walk-through on how to set up your opt-in process, autoresponders and more
  • Experience-based training on the creation of courses... and the funnels to sell them.
  • Techniques for getting traffic... reliably and predictably

Here are just a few of the courses inside the Lab Training Library...

The Facebook Ads Blueprint

The Expanded Redwood Strategy

The Business Building Bootcamp

Finding Your

The Content Marketing Clinic

One Page Online Business Plan

The Product Creation Blueprint

Building Your Blog
Profit Funnel

Building A Content Marketing Plan

The Membership Site Blueprint

The Perfect Blog

Building Your Email Followup Engine

And 11 More! (and new courses coming out all the time)

Everything I create is meant to be approachable, plain-English, and real. I aim to make things simple, and to shorten the process as much as possible. I'm also here to support you, with:

  • 24/7 Access to the Lab Community, where I'm in there every single day answering every question that comes up
  • Our bi-weekly Office Hours sessions, live streamed direct from my office where we're interacting via the Lab chat room.
  • Ability to participate in the Office Hours Sessions even if you can't be there live. Submit in advance, and everything is recorded, indexed and transcribed.
  • Access to the Member Feedback System, to get direct, private feedback from me on any aspect of your business.

Christoph is a lifetime member of The Lab. He started his online business from scratch about a year ago, with the help of The Lab.

Click play to see how he tells it...

Lifetime Payment Plan

Make 12 monthly payments of just $39 to secure your lifetime membership. Hassle free 30-day money back guarantee.

$39 per month

12 monthly payments, then your lifetime membership is secured.

Instant Lifetime Plan

Pay once and secure a full LIFETIME membership - with no recurring payments. Hassle free 30-day money back guarantee.

Only $395

Save $73 on your membership!

Can I just say that your guides and everything you do is superb. Haven't seen anyone else provide what you do.

Tim King

David, your Creating an Effective Lead Magnet action plan is phenomenal. I now have a lead magnet that I can be confident in and one that is going to help me target my audience so much better than before! I was also able to complete my lead magnet in just two days thanks to your step-by-step teaching approach. Many thanks!

Danielle Graves

I really appreciate your work in The Lab. I've just started the course of Systems and Constraints. So well done. I'm a long-time professor in the humanities and, lord, I wish my colleagues had your training! It's like they've never thought about systems at all. I'd begun to think I was crazy for thinking in Systems all the time. It's wonderful to see how clearly you're outlining all of this for us.

Virginia Wiles

Wow, I am deeply impressed. Thanks for getting back so quickly to my question, and for sharing great insights. It's great to have an exterior view on things and to have a way to openly express my challenges. I will be sure to use the feedback request regularly, and recommend it to all other lab users.


A Little About David (That's Me)...

I have been blogging since 1998, long before the popular concept of blogging even existed. Back then, it was all done manually. For my first 10 years, I blogged about computers and technology and I built that blog into a multi-author, six-figure business. In 2008, I began what is now the Blog Marketing Academy. And, quite recently, I’ve even begun a new property for RV owners.

My experience in this industry is now at 19 years - and counting. I've built and grown businesses in very different niches. And, since 2008, I've helped literally thousands of students from almost any niche you could think of... right here at the Academy.

My focus is squarely on helping others achieve their goals with their blog... and to double the income of 1,000 bloggers in the next year.

When I'm not busy working on The Lab, I'm spending time with my family down in Tampa Bay, FL... and you'll often find me traveling and camping in our RV. It's kinda my thing. :)​


I have hundreds of bloggers bookmarked, subscribe to dozens of lists, and half my memory is taken up by downloadables/PDF's. You're one of the few that I take seriously anymore.

Jonnie Williams

Love It Or Leave It Guarantee

First off, you have full control of your account at all times. You can cancel any time, right inside your account. No need to contact us. We never hide the option to cancel.

Secondly, this guarantee states that you have a full 30 days to try out your full membership to The Lab. You'll have access to everything - no exceptions. If you don't love it at the end of 30 days, get in touch with us and ask for a refund. We'll refund you every dime, ensure your account is cancelled, and we'll part as friends. No questions asked.

Frequently Asked Questions

Let me try to answer some of the biggies...

Is this membership right for me if I'm brand new and just getting started?

How long does it take to begin making money?

Can I benefit from The Lab if my business is already started and doing OK?

Is the content available right away or is it time-released?

Is there anything left to buy after I join? Any "gotchas"?

Can I benefit from The Lab if I'm not using Wordpress?

Will you be adding more content, or is everything in there already?

Can I get one-on-one help and support for my project?

What if I don't like The Lab once I'm in there?

Why should I join The Lab today rather than waiting?

How does The Lab compare to other training programs by other people?

What happens if I decide to cancel my membership?

If there is anything at all that you're unclear about, or you have any concerns or questions, give us a shout. Click here to shoot us a message and we'll get right back to you.

Blog Monetization Academy is a fantastic way for beginners in internet business to get a handle on how things should be done. Not only that, but most importantly, the structured approach of it allows you to get up to speed on things much quicker than if you'd just search for bits and pieces here and there on the internet. Just what you need starting out. The community is the best part of it all though. There's a great group of active lab members helping each other out all the time. Finally, David is very generous with his input and time to the community and individual questions on e.g. courses, and really cares for his members. I highly recommend joining!"

Mikael Eriksson

24 hours in and I must say this is THE BEST program I've ever invested in.

James Graham

Who Should Join The Lab?


As a blogger, you already know what a tough job it is to make decent money with banner ads. And the quest to start a real business out of it is a minefield of conflicting advice and overpriced products. Inside the Lab, we zero in on the shortest possible path to income... assuming no product, no list. We WILL get there.

Business Owner

If you're a business owner already, most likely you're strapped for time. And the idea of spending countless hours researching the in's and out's of online marketing... well, you just don't have time. You need shortcuts. You need systems. You need it all in one place. That's exactly what you'll find in the Lab.

Consultant / Coach

As a coach, you likely have two needs: (1) To get more clients, and (2) To find a way to scale without your time becoming scarce. This model is perfect for you. First, we'll set up a lead funnel to get you more leads predictably. Secondly, we're going to build the leverage so that you're not stuck trading your time for money.

Course Creators

Oh... the Lab is perfect for you! As a course creator, the ultimate business model for you is to have your own membership site platform where you can sell your courses in-house, keep 100% of the profits, and build your own funnels. You'll have all the training - and the assistance - inside the Lab.

Lifetime Payment Plan

Make 12 monthly payments of just $39 to secure your lifetime membership. Hassle free 30-day money back guarantee.

$39 per month

12 monthly payments, then your lifetime membership is secured.

Instant Lifetime Plan

Pay once and secure a full LIFETIME membership - with no recurring payments. Hassle free 30-day money back guarantee.

Only $395

Save $73 on your membership!

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