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Blog Marketing Academy

Issue #102

The lessons from my first “challenge”

Sent onMarch 15, 2018

If you’ve been with me for a little while, perhaps you remember my 30 Day Blog Transformation Challenge.

In fact, judging from my recent Daily survey, a few of you may have found me from that! Very cool!

For those of you not familiar with it, it was a 30-day video series I did several years back that gave a daily video on…. well, transforming your blog. Each day focused our attention on some aspect of the blog and how to make it more strategic and effective.

The whole thing is now available right on Youtube via a playlist if you wanna go through it:
30 Day Blog Transformation Challenge

As an aside, these videos were recorded like 5 years ago now. Maybe even 6. I watch these things now and get a little chuckle how I look. No beard and all that! 😉

Image

Anyway, that Challenge did very well for me. I put a lot of people on my email list with that Challenge and I earned a lot of customers (even though I wasn’t selling anything). Many of my current Lab members originally found me from that Challenge, in fact.

But, I also learned some lessons from it. Namely…

  1. Don’t make it so long. Honestly, I think 30 days was too long-winded.
  2. Make it more specific. “Blog transformation” is pretty vague and we talked about all kinds of things during that challenge. I think making the outcomes more specific would have been preferable.
  3. From a marketing perspective, make it lead somewhere.

I think the biggest success of the Challenge was building that relationship with subscribers. Many people became quite comfortable with me and got to know me and my style via those videos.

Anyway, I’m sitting here brainstorming doing this again. Creating some new challenges. 🙂

And I’m curious…

What suggestions do YOU have for me for some new ones?

Obviously, I have some ideas already. But, I like to keep my ear to the ground and know how I can best serve you.

Mind you, these won’t be full training courses. I do that stuff inside The Lab.

But, moving beyond a written blog post is important. And challenges similar to this one are a great way to do it.

So, what free video challenges would you like to see me produce for you on the Blog Marketing Academy site?

I’m all ears. Just hit reply and let me know.

– David


David Risley

Here’s how I help people every day…


Make everything about managing your site simpler… by having me on your team to help make sure everything goes smoothly. By providing the very best tools, the best hosting and maintaining everything for you… I’ll take care of the mechanics so you can just focus on growth.

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  • WP Speed Fix. Get the performance scores and core web vitals for your website fixed. Let me deal with the nerdy stuff. And let’s make your site purr like a kitten.
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  • Get Some Anytime Credits. Use credits on your account to book development work or calls. Credits don’t expire, so services are flexible and “pay as you go”.
Learn More About What I Do

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The WP Edge is the official weekly newsletter of the Blog Marketing Academy.

The Weekly Newsletter For Creators, Membership Site Owners, Coaches and Marketers Using WordPress
Discover new tools and strategies while keeping up with the world of WordPress. Sent on Monday mornings.
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