Google’s Matt Cutts recently declared the decay and fall of guest blogging. Is he right? Is guest blogging still an effective means to get more traffic to your own blog, or should we all run for the hills?
For reference, check out Cutts’s blog post: The decay and fall of guest blogging for SEO
So, you’re definitely are in bad company if you are using guest blogging as a way to get backlinks. It does not work for you well. It really doesn’t.
But here’s why I don’t want you to run for the hills. I know there are a lot of people who listen to everything that Matt Cutts says as if it is absolute gospel, almost to the point where if the man farted, we’d all try to go out there and rank for the work “fart” on Google.
But here’s the thing… as an audience building strategy, guest blogging still works and will always work.
The difference is, that instead of worrying about of backlink, we’re thinking of it in terms of access to their audience. And that’s a completely different way of thinking about it. You want to add tremendous, crazy ass value to the members of that other person’s community. And then if you want to bring them back to your site; which is obvious to me you want to do, you want to make it extremely relevant and get them over there… not just, “here’s a link to my blog homepage”, but link them into something which is going to add additional value that goes along with the content that you just put on this person’s site.
Here’s the other point; and I’ve said this a million times, is that this business is ultimately a people business. So, what you need to be doing is not going out and blanketing the internet with guest blogging invitation emails because it’s just stupid. You need to be building relationships with these other bloggers. And as they get to see that you were adding value by participating in their community or you want to help them, then they’re going to be more likely to invite you to guest post on their blog.
It’s a different way of looking at it because then, you’re going to be increasing your branding, you’re going to be helping their audience… you’re going to be doing all these things that will never die.
What Google is after, is going after people who are trying to game the system. And you’re not going to game the system by adding value to the world. You’re going to do it (gaming) by trying to get link juice and increase your page rank and all these stuff by really adding no value to the world.
So, I don’t want you to run to the hills and think guest blogging is dead. It’s not dead, it never will die. You just need to make sure that you’re doing it with the right intentions and really adding value. Don’t go out and depend, too, on guest blogging as a traffic strategy. There’s a number of other ways to get out there in front of your future audience than to go and guest blog on other people’s site. That’s just one way to go.
And in fact, what you’re going to find coming up here on this blog on my next feature post is going to be something called “The Traffic Building Formula”. I mentioned it in brief in my last blog post but on the next one, we are going to go into a lot more details on those 6 things in that formula.
Guest blogging is just simply one way of going about it but it’s all united by the basic formula. It really comes down to adding value to the world.
Okay! That’s pretty much it. Matt Cutts is not wrong on this. It’s that just you need to make sure that what he’s basically saying is that you need to add a lot of value and really do this in the right way. Don’t go out there and buy access to people’s audiences to backlinks or sending out random guest post emails saying, “Hey, I’m willing to write; they’re 100% free content, 100% original”… all these stupid phrases that we’ve heard a million times.
Just delete all those things when you get them because you do not want to post those things on your site. It’s not a good idea. And you also shouldn’t be doing it. And I think my audience is definitely smart enough to “not” be doing that.
Okay? Talk to you soon!