Working hard but nothing's changing? The Theory of Constraints explains why... and gives you the tools to find what's actually holding your business back. Here's how to apply it (plus how to use AI to help).
AI slop isn't the robot's fault — it's what happens when you skip the thinking. In this issue, I share exactly how I use AI for content without losing my voice, plus a new tool to help your AI actually sound like you.
Need to find and replace something across every post, page, and option in your WordPress site? It's safer than it sounds... as long as you use the right tool and avoid the one critical pitfall most people don't know about.
You're seeing it right now — BMA has a brand new on-site notification system. This is how we'll keep you updated on new content, announcements, and site news going forward.
Issue #578 of The WP Edge is out! This week: why the AI hype machine is lying to you, how to stay grounded and make real progress in your own business, and a practical guide to building an AI thinking partner that actually gets smarter over time. Plus 10 WordPress news items including the Woo Subscriptions renewal bug, WordPress 7.0's May 20 date, WP Desktop Mode, and more.
Most people don't think about how their old content affects their entire site's reputation with Google — but it does. In this issue, I share where I am with my ongoing content audit of the BMA blog (112 posts in the trash and counting), why less content can actually mean better SEO, and how I've set up Claude Code with direct WordPress access to make the whole process dramatically faster.
Are you treating your content like a chore — or like the engine that drives your entire business? This week's issue makes the case that you're a media company, whether you realize it or not. Plus: what 25 years of "death" predictions taught me about ignoring the hype and focusing on what actually works.
The WordPress dev community is losing its mind over Cloudflare's EmDash launch — is WordPress actually going extinct? Spoiler: LOL, no. Plus, I'm heading to PressConf in Phoenix this week to hang with plugin devs and hosting folks.
If you tell yourself you "hate marketing," it's worth asking where that feeling really comes from. It usually isn't about marketing at all... it's a self-limiting belief rooted in a decision you've forgotten about. Here's how to find it and move past it.
Think your list is too small to do anything with? A small, engaged list will outperform a large, neglected one almost every time. Here's why size isn't the problem... and what to actually do with the list you have right now.
WordPress 7.0 is about to change how AI and your site work together — and not in a surface-level "here's an AI button" kind of way. This issue breaks down what's actually coming under the hood, what it means for solopreneurs, and how to think about AI privacy when someone else is managing your site.
Everybody's making AI look easy. It's not. David's been deep in the weeds getting AI integrated into his business — and in this post he shares the honest, plain-English version of what it's actually taken. The setup, the learning curve, and what's working right now.
A long-time subscriber told me she could tell I was using AI. She wasn't wrong. This week: how to use AI as a content magnifier (not a replacement), the balancing act every creator needs to figure out, and a behind-the-scenes look at the actual AI system I use to produce this newsletter.
This classic post just got a major refresh. From missing opt-in offers to stale content dragging down your site — here are the 8 most common mistakes I see blog owners making, and what to do about each one.