The WP Edge Archive

Every issue of my weekly newsletter, going back to 2017. What I'm building, what's changing in WordPress, and what I'd do about it.

600 issuesMondays since 2017Free to read

#221Nov 20, 2018
Ready for Gutenberg?
You may have been hearing about the new editor for Wordpress coming down the pike: Gutenberg . I’ll be honest with ya……
#220Nov 16, 2018
Lack of tech skills? (part 2)
In the last issue, I talked about many people’s outright refusal to hire anybody to handle technical issues that are holding your…
#219Nov 14, 2018
Lack of tech skills?
Sometimes we do have constraints that bump right up against our lack of skills. Common for many in this business is lack…
#218Nov 12, 2018
Shiny objects
In our last issue, we met Bob. Bob set out to start up his own online business, but ended up drowning in…
#217Nov 8, 2018
Let’s meet Bob
We’ve been talking here for the last few issues about certain “bad habits” that people do which end up sabotaging their potential…
#216Nov 5, 2018
What you pay attention to
In my last issue, I talked about how comparing yourself to others can lead to you focusing on the differences. And all…
#215Nov 2, 2018
Behind the scenes
“Man, they appear to be doing so well. What’s wrong with me?” This is a pretty common thought to a lot of…
#214Oct 31, 2018
Prison rules
You ever seen the movie Shawshank Redemption? FANTASTIC movie. Hard to believe it was made 24 years ago now. Anyway… If you…
#213Oct 29, 2018
Re-thinking podcast norms
In case you hadn’t seen yet, I have recently relaunched the Coffee Break Blogging podcast . As such, I’ve been revisiting and…
#212Oct 26, 2018
Selling from your heels?
The other day, I was reviewing somebody’s front-end offer. The central portion of the landing page for it was a video of…
#211Oct 24, 2018
Using Twitter
My relationship with Twitter has changed a few times. Like a lot of bloggers, I used it. Built up a following, and…
#210Oct 22, 2018
List Building Challenge #10 – Building a quiz
Years ago, I was a web developer. This was something I did on the side along with my tech blog. And, I…
#209Oct 18, 2018
List Building Challenge #9 – Special treatment for mobile
Mobile traffic is a really big deal these days. So many people are browsing our sites on mobile devices so it is…
#208Oct 17, 2018
List Building Challenge #8 – Opt-in form placement
Alright, after talking about using paid traffic to magnify your list building for the last couple issues, let’s go ahead and bring…
#207Oct 15, 2018
List Building Challenge #7 – Giving them a second chance to opt-in
In the last issue, I talked about how I used a simplistic Facebook ad campaign to radically speed up the growth of…
#206Oct 12, 2018
List Building Challenge #6 – Real campaign, real metrics
Today, I’m going to share another strategy to build your list much more effectively. In fact, it works very, VERY well. It…
#205Oct 11, 2018
List Building Challenge #5
So, in our last issue, we established that building a dedicated squeeze page for your lead magnet is going to help you…
#204Oct 9, 2018
List Building Challenge #4 – 10X Better Conversions
OK, I’m guessing that you’ve had to use a screw before. Maybe building something… or just assembling furniture. Hell, maybe you have…
#203Oct 8, 2018
List Building Challenge – Action #3
Building your email list is always a marathon, not a race. It is a constant effort and something that you’re always doing.…
#202Oct 5, 2018
List Building Challenge – Action #2
If you’ve not yet read my flagship blog post on The Redwood Strategy , I recommend you do now. It should be…

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The WP Edge Archive

Ready for Gutenberg?

Lack of tech skills? (part 2)

Lack of tech skills?

Shiny objects

Let’s meet Bob

What you pay attention to

Behind the scenes

Prison rules

Re-thinking podcast norms

Selling from your heels?

Using Twitter

List Building Challenge #10 – Building a quiz

List Building Challenge #9 – Special treatment for mobile

List Building Challenge #8 – Opt-in form placement

List Building Challenge #7 – Giving them a second chance to opt-in

List Building Challenge #6 – Real campaign, real metrics

List Building Challenge #5

List Building Challenge #4 – 10X Better Conversions

List Building Challenge – Action #3

List Building Challenge – Action #2