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Empathy Map

Empathy Map

This template is an aid to helping build empathy with your customer avatar. It is a way to assist you to “get into their head” and see things from their perspective. This will enable you to better serve them and reach them with your message.

Branding Planner

Branding Planner

This worksheet is designed to help you through the brainstorming process to plan out your brand and unique value proposition so that you can integrate it into your blog’s design.

Welcome Sequence Example

Welcome Sequence Example

This is a welcome sequence I used for quite some time for the Blog Marketing Academy to send to all new subscribers as they entered my email list. Presented here as an example.

Front-End Sales Sequence Example

Front-End Sales Sequence Example

This is a sample front-end sales sequence that I used for awhile to deliver the Pre-Publish Checklist lead magnet and attempt to upsell them into the most related front-end offer.

Market Domination Research – Master File

Market Domination Research – Master File

This spreadsheet template can serve as a file to gather research on your target market. It contains tabs for: Competing Sites Influencers Communities Products/Offers Offer Ideas Market Buttons The file is best used as a place to gather information and ideas as you surf the internet learning more about a potential market. Click here to…

Redwood Strategy Checklist

Redwood Strategy Checklist

This is a checklist of ideas on how to apply the redwood strategy to a blog post over time. For reference, see the course from the library: Expanded Redwood Strategy.

Business Machine Planner

Business Machine Planner

This worksheet guide is meant to guide you through the brainstorming and planning process of the business machine that will form your online business.

The Online Business Roadmap

The Online Business Roadmap

A step-by-step checklist for planning, building and growing a blog-based online business from scratch. Starts from zero. No email list, no traffic, no blog, no product. The process will guide you through all of it. Stay focused on the right things, in the right order, at the right time in your journey.