Let's be clear on one very simple thing...
You don't have an online business at all until you have something to offer. Something to SELL.
It can be cute and fun to spin around with banner ads and affiliate links, but let's face it: The real money isn't made until you have your own product.
After all, that's what businesses do. They provide a product people want and they sell it.
So, if you would like to make respectable money from your blogging, there's one simple starting point...
Create your product.
Even if you already have a blog set up and going, you honestly haven't even approached the starting line yet if you don't have at least one product to sell.
Building online training is huge business. A few stats for you:
This is clearly a very big industry.
And moving beyond numbers to just my own gut feeling...
I think this is the way things will be moving in the future. We have a massive bubble in the world of college education. Massive amounts of college debt out there. As that bubble bursts, I think you're going to see a reset of education. I think the efficiency and cost of online education will lead to a growing cottage industry of on-demand, online training.
The future of education will be outcome-based, on-demand, and online.
And whether you publish a product in e-book format, publish a course on Udemy, or (my preferred way) to self-publish a course and sell it on your own website... there's a lot of revenue potential here for you.
But, it requires you to actually plan it and MAKE it.
I've made all kinda of products, including CD-ROM's, DVDs, e-books, printed books and a LOT of online training courses.Here's some of the products I made for my first major online business, which was a large technology blog...
I've also created (obviously) a number of different information products for bloggers. My first major course was Blog Masters Club (pictured below)...
... and I went on from there to create a bunch of different courses. All of them are now found inside the The Lab here at Blog Marketing Academy.
I know how to create products.
I've done a lot of it.And you know what?...
It isn't nearly as complicated as some make it out to be.
This is such an important issue - so core to your future as an online entrepreneur - that wanted to simplify it.
The Blog Marketing Academy is on a mission to create - through people like yourself - a large wake of profit-making blogs. But, in order to do that, you've got to have products to sell.
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I decided to run through the Building a Content Marketing Plan training because I felt I've been missing something lately. GLAD I DID! I'm about 1/2 way through and I can't believe how much I've learned.
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