The Non-Marketer’s Guide To Pricing Your Digital Products

Figuring out how to price your digital products can be a nerve-racking experience. Do you price it high? Do you aim low and hope to make up for it in volume? Or do you just avoid the whole problem by giving it away for free?

digital product pricing guide
  • Erron says:

    Not only timely, but probably the best thing I’ve ever read on pricing a product. Timely because I am just about to launch my first, and best because most thorough and especially because of the excellent coverage of the psychological issues involved.

    One thing I also think factors into the price we set for our products: many of us were raised to believe that we weren’t really worth that much, and I think that’s a big factor in underpricing the things we sell.

    You rock, David 🙂

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