As a guy who has been in this business for over 19 years, I'm constantly amazed at how the technology and tools have evolved. What used to have to be done manually (if at all) can now be built with a few mouse clicks! It has never been easier to build a truly professional website.
As awesome as it is, it can also be confusing to wade through all the products, tools and services which are available.
This page is a fully curated and tested list of those tools and resources which I personally recommend. Every single item on this page is something I have personally used in my own business.
Disclaimer: Some of the links below are affiliate links and I will earn a commission should you purchase. There is no additional cost to you. My promise to you, however, is that I only recommend those products that I use personally and have fully vetted. I also encourage you to do your homework and not make a purchase until you feel that solution is what you need and will help you grow your business. You can read my full disclaimer here.
Thrive Themes is the best game in town now for marketing-focused themes. Their Content Builder provides infinite flexibility to create any kind of page you want. Their landing pages are conversion-focused. I now recommend Thrive Themes as the "best bang for your buck" in terms of both themes and landing pages.
I have been using Aweber for over a decade. They are tried and true, integrate with pretty much everything, and they are a great home for your valuable email list. While I no longer use Aweber for the Blog Marketing Academy (you'll see what I use below), I still use Aweber for another project and continue to recommend them to people first starting out.
Drip is an email marketing automation platform owned and operated by the folks at LeadPages. It is incredibly powerful and highly cost effective for business owners who need more than a standard email broadcast service like Aweber. You can build full, custom workflows with Drip in a very user-friendly interface.
Lots of "gurus" out there recommend Bluehost. And they're OK. But trust me when I say Siteground is better. I personally had a site hacked on Bluehost and their support was lackluster. Siteground is a better run operation, their support is stellar, and it is a higher value for your dollar.
WPEngine is my primary web host and while they're not the cheapest game in town I find their feature set to be totally worth it for something as fundamental to my business as hosting. Simply put, WPEngine makes my life much easier and they've removed a lot of the technical hassles of dealing with Wordpress installs, performance and more.
NOTE: For people just starting out, WPEngine may be priced too high. For that reason, I recommend Siteground for people just starting. Plus, you can grow with Siteground and they have WP hosting, too.