Latest Articles
Your Email List Isn’t Too Small. You’re Just Not Using It.
Think your email list is too small to do anything with? It probably isn’t. A small, engaged list will outperform a large, neglected one almost every time. Here’s how to stop waiting and start using the list you have.
Fear of Marketing? Here’s Where It Really Comes From
If you tell yourself you “hate marketing,” it’s worth asking where that feeling really comes from. It usually isn’t about marketing at all… it’s a self-limiting belief rooted in a…
The AI Hype Is Real… But So Is the Learning Curve
AI isn’t as easy as the YouTube hype makes it look. Here’s an honest, plain-English look at the real learning curve — and what’s actually working in my business right…
Blogging in the Age of AI: How Everything Has Changed (And Why I’m More Excited Than Ever)
If you’ve skipped blogging because you didn’t have time, that excuse no longer holds. AI has solved the production problem.
Building Your Platform
How I Protect WordPress Sites Against Bots (Using Free Tools)
Bots constantly probe WordPress sites for spam, abuse, and vulnerabilities. In this post, I break down a practical, layered approach to blocking them effectively… including how to stop most bot traffic before it ever reaches WordPress.
2026 Official Hosting Recommendation: How to Beat Premium WordPress Hosts on Speed and Price
To optimize the performance of your website, your web hosting needs to be the right match for your particular needs. A “one size fits all” approach isn’t efficient. Here’s what…
Website Backup Strategy: The Best Ways To Stay Out Of Trouble With Proper Backups Of Your Website
What are the best practices on backing up your WordPress site? Let’s talk about backup strategy… and I’ll go behind-the-scenes on how I manage backups for myself and my clients.
How To Convert From BuddyBoss To FluentCommunity
FluentCommunity is a faster, more streamlined alternative to BuddyBoss. But, converting a BuddyBoss site to FluentCommunity involves some changes. Here’s how it works…
Membership Sites
FluentCommunity Review: Can This Be A Replacement For BuddyBoss?
A look at the first version of FluentCommunity… a new community plugin that I think serves as a worthy alternative to BuddyBoss.
WooCommerce Setup: The Settings I Use For Almost Every Site I Build
I use WooCommerce all the time for it’s customization and integrations. But, I use pretty much the same setup most of the time. Here’s the exact process I run for…
BuddyBoss Hosting: What’s The Hosting For A Buddyboss Membership Site
Buddyboss hosting is a little bit different than a typical blog. Let’ go over various recommendations for hosting your Buddyboss membership site.
Should You Offer A Lifetime Membership To Your Membership Site? Don’t Make These Mistakes…
Offering a lifetime subscription to a membership is seen as a way to increase sales, but is it a good idea? When can you use a lifetime membership, and when…
Email Marketing Automation
Re-Engagement Emails: How To Create And Execute A Re-Engagement Campaign And Win Back Cold Subscribers
Let’s build an email re-engagement campaign that works for you. This guide will show you how to build it, the marketing automation, the emails, etc. All to keep your email deliverability and open rates up.
Smart Survey System: Your Guide To Using Surveys To Grow Your Business
It is common to overlook the power of surveys. It is also common to use surveys in a way which just isn’t effective. In this guide, we’ll cover the strategic…
Email Deliverability: The Simple Guide To How To Ensure Your Best Deliverability Metrics
How do you make sure the emails you send to your list actually get delivered? How do you get into the inbox? This guide will walk you through what you…
FluentBooking Review: Why This Scheduling Plugin Stands Out Above The Competition
FluentBooking certainly isn’t the first scheduling plugin for WordPress. So, why do I think THIS one matters?
Getting Started
How to Choose the Best WordPress Theme in 2025: A Smart Guide (No Developer Needed)
Choosing a WordPress theme that’s right for you can feel overwhelming. This guide tries to make it simpler – and point you in a direction that will not box you in or have you reliant on developers. Based on over 20 years of experience.
Why Wordpress? Why Not Wix, Weebly or Squarespace?
Heard you should be using Wordpress? Here’s why it is better than Wix, Weebly and Squarespace. And how you can make Wordpress just as simple to use.
Online Business Startup Costs: How Much Should You Expect To Spend To Start A Money-Making Blog?
How much does it cost to start up a new online business? What should you expect to pay? Here are my recommendations and what you can expect.
Finding Your Blog Niche: How Exactly Do You Narrow Down Your Niche?
Is your blogging niche too broad? And if you think you need to narrow it down, how exactly do you DO that? In this video, we discuss how to go…
Traffic & Conversion
Independent Analytics Review: A Better Way to Own Your Website Analytics
I explain why I moved away from Google Analytics and other hosted tools in favor of Independent Analytics – and why data ownership, portability, and WordPress-native reporting ultimately matters more than “free”.
FluentAffiliate Review: Affiliate Program Plugin Without The Messy Bloat
FluentAffiliate feels like a breath of fresh air, by a team that operates in the right way, and part of an ecosystem that gives you REAL ownership of your own…
Growing Your Blog In 30 Minutes: 10 High Impact Tasks You Can Do To Impact Your Blog In Only 30 Minutes Per Day
If you only had 30 minutes per day to spend on your blog and online business, what things can you spend your time on which would actually move the needle?
SEO Optimization: The Ultimate Guide To Search Engine Optimization For Bloggers
An ultimate SEO guide for bloggers and content creators. How relevant is keyword research? What are the factors Google looks at? How exactly do we go about attracting organic traffic…
Business & Entrepreneurship
What Is A Productized Service? Should You Start One?
A few years ago, I pivoted my entire business to productized services. What is a productized service? And should you launch one?
How I Optimized My WordPress Admin To Turn It Into A Business Command Center
Most WordPress users settle for a cluttered, default admin panel — but your backend can be so much more. In this behind-the-scenes post, I’ll show you how I’ve customized my…
Branding And Product Names: Changes In My Business And Why
Choosing brand names and product names for your business… and how I am re-working my own business (and why).
Is Your Online Business Protected Against The Unexpected? 6 Points Of Online Business Self-Reliance And Digital Sovereignty
Do you own and control the data, hardware and software that your online business relies on? This mini-workshop covers how to maintain digital sovereignty.