LAB COURSE

Offers That Convert

Making The Planning, Creation and Selling Of Your Own Products & Services Simple Again.

A course on how to make offers that sell... even if you're not good at selling and don't like it.

Does putting something up for sale on your website scare the crap out of you?

Worried about whether anybody will want what you're selling? Worried about people resenting your attempt to make money, or convict you of being too pushy?

Or perhaps it is just the typical fears and doubts that go along with it...

  • Will anybody want it?
  • How much should you price it at?
  • How do you even figure out what your audience might actually want to buy?

It can be stressing. And it seems complicated sometimes.

You get out there into the world of "internet marketing gurus" and it becomes a complicated sea of psychological tricks and "conversion hacks". It is complicated... and seems borderline manipulative.

What do you do if you just want to create a good, honest offer and have a good chance of it selling?

All The "Conversion Hacks" In The World Mean Diddly Squat In The Face Of A Bad Offer

The foundation of everything is the offer itself. In the face of an offer nobody wants, all those cutesy little psychological tactics people talk about don't matter at all.

So, we have to get back to basics.

We need to get down to the basics of actually figuring out what people want to buy.

When I set out to create this course for my Lab members, my goals were simple:

  • To make it easy to follow
  • To get as close as I can to personally guiding my students through their offer without me literally looking over their shoulders
  • To make this doable and approachable, even for people a little leery about selling anything
  • To offer multiple places for interactive help so that you're not on your own trying to figure it all out

The result is the newest addition to the training library...

Offers That Convert... A Course On Selling For People Who Don't Like Selling 

This is a course on offer creation and making sales... designed specifically for people who weren't born to sell.

You will learn how to find out what people want, how to craft your offer, how to price it, how to present it... and how to sell it.

Our Guarantee

Money Back Guarantee:
Try any Blog Marketing Academy course for a full 30 days. If it doesn't float your boat for any reason, just contact us and let us know. We'll refund all your money back. Nice and simple.

Support Guarantee:
Our courses aren't just a bunch of videos. It is support, too. Your course purchase comes with personal support. Any questions you have will be answered quickly and personally.


Daniel Boyer

I came to the Blog Marketing Academy with zero experience in this field and David's training has been a tremendous help in keeping me pointed in the right direction and avoiding distractions fro "shiny objects." I am so grateful I found the BMA rather than some other training program. Thanks David!

​Course Outline

This course includes...

  • All training videos (over 3.5 hours)
  • Downloadable MP3s for "on the go" training
  • Includes multiple, printable worksheets (including the Offer PlannerSales Page Formula Reference, Avatar templates and more)
  • Lifetime access to all future additions and updates

You Will Discover...

  • The Offer Creation Formula, fully detailed on how to execute each step
  • The process by which you prove that your offer is what people actually want
  • How to find out exactly what our audience needs and wants (so you can sell it to them)
  • How to find out exactly what our audience needs and wants (so you can sell it to them)
  • The step-by-step process - with scripts - on how to interview people to learn what they need and want
  • How to compile your findings into your customer avatar profile (complete with questions, worksheet and template)
  • How to outline the perfect offer for your audience
  • The complete Offer Planner to guide you, step-by-step, through the offer creation process
  • How to strategically plan features, determine the benefits and the emotional benefits to them (this exercise will really improve your ability to sell)
  • How to determine your brand promise, your offer hook, and your headline (with formulas)
  • 2 different offer formulas to guide you through the writing process
  • How to determine what to charge for your product
  • How to inject urgency into your offers (without depending on countdown timers)
  • How to script great money-back guarantees, including 13 ideas for risk reversal beyond the typical money-back guarantee
  • The mechanics of actually setting up your offer for so you can begin making sales
  • Multiple opportunities for offer feedback and help along the way, making this an interactive experience.

All Our Courses Include...

Speed Learning

Short on time? No problem. All  video lessons can be watched at 1.25x, 1.5x or 2x the normal speed.

Mobile/Tablet Friendly

Every lesson in our courses are optimized for all devices. Watch it anytime, anywhere on your terms.

Bite-Sized Lessons

No overwhelming 1 hour lessons. Video lessons are broken up into digestible chunks so you can work it into your life.

Learn On The Go

All our courses are transcribed and accompanied by audio versions. Learn your way - and on the go.

Personal Support

Support is handled in-house, and David will personally answer student questions. Send in a question and we'll get back to you within 24 hours. 

Money Back Guarantee

Try any course for a full 30 days. If you don't completely dig it, send an email to our support and we'll promptly refund your purchase.


Here's How To Gain Instant Access

Gain a lifetime pass to this single course.

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Membership gets you access to this course... along with
 the entire library and all other member resources and benefits.