Issue #183

What is a brand?

I’ve seen a lot of blog owners get really twisted up over the idea of their brand… or their “personal brand”. But, many times, it doesn’t seem as if they truly understand what a brand is.

What is a brand? When you really get down to it is a mental image picture.

Keep this in mind – we all basically think in “pictures”. We don’t tend to think in words – we think in pictures. Words are just symbols which brings some pictures to mind. It is usually the way that we think.

When you hear a good story, or recall a good movie, you most likely remember the imagery and the mood way easier than you remember the specific words said on screen.

So, a brand is a mental image picture which forms in the mind of your prospect when they see your stuff.

Nike is often used as a good example of branding. We see the Nike swoosh and we have a certain mental image picture that comes to mind. We think of the runner who’s out there hustling. We have this feeling of accomplishment and making things happen. When you see a Nike commercial, you’ll notice how they barely ever talk about their shoes specifically. Instead, they contain a lot of imagery and music of the athlete defying the odds and accomplishing great things.

Image

That’s branding. It is a mental image picture.

With good branding, this mental image picture matches what your prospect needs and wants.That is what makes a brand work and that’s what makes it a VERY powerful idea.

This picture makes people want to do business with you. They want what they see. They want to BE that.

Whatever brand that you’re creating for yourself – if you’re using it for proper purposes – that mental image picture is going to serve a need or a want that they have. It’s going to be something they identify with and they want that.

So, that’s what the brand is. It’s ultimately a mental image picture and the idea that goes along with it.

What picture… what feeling… does your blog, your emails, your online presence give off? What do people associate with you?

– David

Here’s How I Can Help…

  • ConciergeI’ll be your “web guy”, helping to maintain your site for you do you don’t have to think about it. Also includes access to my agency plugin licenses, site analytics, and a massive discount on any potential project work on your site.
  • WP Speed Fix. Get the performance scores and core web vitals for your website fixed. Let me deal with the nerdy stuff. And let’s make your site purr like a kitten.
  • I’ll Do It For You: Via my technical services, I can dive into your site and take care of the complex stuff for you. Whether it be just some tweaks… or building out a full membership site and marketing automation funnel, I can ensure your WordPress site is working for you and not the other way around.
  • Book A Call Anytime. Via a private one-on-one call, I’ll make your business… my business. Easy peasy.
  • ONEPass – All Access Pass To Every Course In The Library. For one small one-time purchase, you can unlock every course in the Blog Marketing Academy library. For life.