It is one thing to build your email list. It is quite another to ensure the emails you send actually arrive and get opened. This guide provides multiple tactics to increase your open rate and deliverability.
My 10-day re-engagement email campaign occasionally gets responses from people who are annoyed by it, but it still works very well. Here I share why I do it the way I do and how my re-engagement campaign works.
We use a lot of funny words in online marketing – some of them a bit demeaning, actually. And one of them is the phrase “email blast”.
Not only do none of your subscribers sign up in order to be “blasted”, but it doesn’t even work that well anymore as a strategy. Sending the same message to every single person on your list regardless of who they are just doesn’t work that well.
I’ve got another tip for you today on how to get higher open rates on your email. And it works particularly well if you use video and here’s why. Aweber uses a tracking image to actually track open rates. So, there’s a little invisible image in the email like, 1×1 pixels – that’s a little transparent image.