Email Deliverability

The Death Of The Email “Blast”

The Death Of The Email “Blast”

We use a lot of funny words in online marketing – some of them a bit demeaning, actually. And one of them is the phrase “email blast”.

Not only do none of your subscribers sign up in order to be “blasted”, but it doesn’t even work that well anymore as a strategy. Sending the same message to every single person on your list regardless of who they are just doesn’t work that well.

Super Easy Tip For Higher Open Rates On Your Email List

I’ve got another tip for you today on how to get higher open rates on your email. And it works particularly well if you use video and here’s why. Aweber uses a tracking image to actually track open rates. So, there’s a little invisible image in the email like, 1×1 pixels – that’s a little transparent image….