Niche Selection

Marketers often talk about this concept of the avatar, but very often people new to the business are confused by what it is, how to use it, and how to make it up. In this episode, we discuss the reader avatar and how to actually develop it. Doing so will allow you to create much more effective content as well as products your audience will actually want down the road.

What transformation are you in the business of delivering with your blog and online business? You better figure it out if you want to make money. In this episode, we talk about the “transformation map”, a tool to help you define the transformation. This tool will help you map out blog content – and products you will sell.

The only true test of a business idea is whether anybody will buy. In this episode, I give a powerful strategy for testing out a niche and business idea… even when you don’t have an existing audience in place yet. If you execute this strategy, you’ll either save yourself a lot of time and money down the road… or (if successful) you’ll give yourself a REAL foundation from which to build a very profitable blog-based business.

It is always best to, early on, move from the “niche” right into the actual business model. If you want to create a REAL online business based around your blog, then we definitely need to think of it as a business and not a topic. In this episode, we make that bridge into business. I introduce a one-page business plan idea and begin taking about how to TEST your business idea before investing a bunch of time into it.

Also, there’s a blooper in here that I left in. 🙂

In order to be able to go into a market with your blog and make a dent (and make money), you need to be pretty in-tune with what they need and want. In this episode, we talk about how to learn what they want. We talk about how to use surveys to find out, and ways to get people to answer your survey – even when you don’t have a blog yet.

Part of evaluating a blogging niche isn’t just looking at the demand and size of the audience, but also looking at the potential for monetization. In this episode, David talks about 4 important things to look at when judging the amount of money which is flowing in a particular market.

Continuing in on our niche selection process, we move into evaluating the market itself and whether it has legs. What is the most important thing to consider when it comes to competition? What is the #1 most important rule when it comes to selecting a money-making niche? We also discuss 5 indicators to look for.

This episode is for those aspiring blog owners who don’t come into this with a pretty solid idea already. In this lesson, we begin the process is deciding on our target market.

As we continue with our ongoing step-by-step series to building up a blog-based business, we’re now going to launch into the first step. What MOST people do is get a bright idea then immediately go out and buy a domain and hosting. But, let’s slow down. Because, if you want your blog to be PROFITABLE, there’s a wrong way to start, and a right way to start.